Summary Presentation: Download Complete Whitepaper
October 2012
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Why Social Media Ma...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Overall Social Medi...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
2012 Research Sampl...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
YouTube
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
SlideShare
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
SlideShare For Inve...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
YouTube & SlideShar...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
YouT...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
1. P...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
1. P...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
1. P...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
2. E...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
3. D...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
3. D...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
4. O...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
Best Practices
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
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Q4 Whitepaper: Public Company Use of Social Media for IR
Part 3: YouTube & SlideShare - Summary Slides
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Q4 Whitepaper: Public Company Use of Social Media for IR
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Q4 Research: Public Company use of social media for IR - Part 3 YouTube & SlideShare

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While Twitter and Facebook remains the most active channels for IROs, SlideShare's social media reach is significant with over 60 million visitors and 130 million page views monthly. However, YouTube's usage statistics are staggering – with over 800 million unique users every month. The case for integrating one or both of these powerful tools into a coordinated communications strategy is a compelling one.

In our most recent whitepaper, on YouTube and SlideShare, we provide over 30 new examples, complete with screenshots and discussion, to give you a comprehensive look at how IROs are taking advantage of these social tools.

Get the FREE ebook today and you'll learn:

- How your peers are using YouTube and SlideShare to interact and engage with investors.
- What sectors, geographic regions and size of companies are leading the way in adoption.
- Innovative ways to use video and presentations to provide investors more industry context.
- Best practices for organization, grouping, and delivery of IR content on YouTube and SlideShare.

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Q4 Research: Public Company use of social media for IR - Part 3 YouTube & SlideShare

  1. 1. Summary Presentation: Download Complete Whitepaper October 2012
  2. 2. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Why Social Media Matters For Investor Relations • Social media has become one of the key methods for companies to engage in discussion, share information, and connect with their audiences. • The number of users communicating on social media platforms is compelling. Over 900 million on Facebook, 555 million users of Twitter and over 150 million people on LinkedIn1. • Research shows that: – 49% of professional investors are reading blogs and 27% use YouTube2 – 3 out of 5 financial bloggers use Twitter as their primary news source3 – 63% of institutional investors believe social media will become increasingly important to them4 Sources: 1. All Twitter Blog (Mediabistro), 2012 | 2. Rivel Research, 2010 | 3. Financial Media Conference, 2011 | 4. Brunswick Group, 2009 Download Complete Whitepaper
  3. 3. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Overall Social Media Findings Download Complete Whitepaper • Q4 performs year over year reviews of social media is used for Investor Relations by the companies in our sample. Our findings in 2012 reveal: – slight increases in Twitter and Facebook use – significant increases in use of SlideShare and corporate blogs • Our study includes some new measurements for 2012: – 64% of companies are listed on StockTwits – 65% of companies have their social media links on their corporate website – 32% of companies have a social media summary page to help users find the appropriate feed or page
  4. 4. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides 2012 Research Sample Download Complete Whitepaper • Q4 research sample size for social media research has grown from 80 public companies in 2009 to a total of 807 in 2012. Airline, 16 Automotive, 12 Consumer Goods, 114 Exchanges, 4 Financial Services, 67 Industrial goods/Basic materials, 67 Media, 8 Natural Resources, 134 Pharma/Healthca re/Biotech, 43 Real Estate, 13 Services, 120 Technology, 139 Telecommunicati ons, 30 Utilities, 40 Companies Included in Study by Sector
  5. 5. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides YouTube Download Complete Whitepaper • While both Twitter and Facebook have higher use for IR, YouTube’s sheer size and reach as a social platform cannot be ignored. – Largest and most popular online video forum in the world, with over 800 million unique users each month. – 70% of user traffic is from outside the US. – According to the Burson-Marsteller Fortune 100 Social Statistics Report: Percentage increase of Fortune 100 companies using YouTube is 39% in the last year.
  6. 6. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides YouTube For Investor Relations • Q4’s 2012 sample shows that 68% of companies have a YouTube account, slightly up from 2011. Of these, 29% use YouTube for Investor Relations. – By Sector - Top three sectors using YouTube for Investor Relations are Natural Resources, Technology and Pharma/Healthcare/Biotech. – By Region - North American companies in our sample significantly outpaced the rest of the world, with European companies, led by the UK and Germany, as the next highest. – By Market Capitalization - Large cap companies lead in use of YouTube for IR, followed by Small cap and then Medium cap. Download Complete Whitepaper
  7. 7. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides SlideShare Download Complete Whitepaper • Primarily used as a business tool, SlideShare is an ideal platform for public companies to easily share presentations and documents with investors, analysts and other interested parties. – Largest online presentation sharing community in the world, with over 60 million visitors and 130 million page views monthly. – Recently voted #9 in a list of the world’s Top 10 tools for education and e-learning by the Centre for Learning and Performance Technologies (Twitter and YouTube were voted #1 and #2, respectively).
  8. 8. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides SlideShare For Investor Relations • Q4’s 2012 sample shows that 25% of companies have a SlideShare account, down slightly up from 2011 (but up from 2010). Of these, 44% use SlideShare for Investor Relations. – By Sector - Top three sectors using SlideShare for Investor Relations are Utilities, Natural Resources, and Financial Services. – By Region - North American companies in our sample significantly outpaced the rest of the world, with Sweden, Germany and Brazil the next highest. – By Market Capitalization - Small cap and Large cap companies were virtually neck-in-neck for use of SlideShare for IR, followed by Medium cap. Download Complete Whitepaper
  9. 9. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides YouTube & SlideShare Usage and Content • Companies use YouTube and SlideShare to share visual materials, providing consumers and investors with information about their organization, their industry and their markets. – YouTube – Used for sharing product and promotional videos, Corporate Social Responsibility videos, executive interviews (including the CEO or CFO discussing results or acquisitions), and videos detailing corporate strategy, assets, etc. – SlideShare – Used for sharing presentations and documents concerning Corporate Social Responsibility, annual reports and general meetings, corporate performance, merger and acquisition details, and more. Download Complete Whitepaper
  10. 10. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices YouTube and SlideShare are different social channels, but best practices for companies sharing visually oriented IR material is consistent. 1. Providing greater context on investor-related information 2. Emulating the look and feel of the corporate website 3. Directing or linking visitors to corporate website or other social channels 4. Organizing content for easy and targeted access 5. Consistently delivering content Download Complete Whitepaper
  11. 11. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 1. Providing greater context on investor-related information Download Complete Whitepaper http://www.youtube.com/user/erstegroupbankagchk.com Erste Group (left) posted a video on YouTube of their CEO announcing 2012 results. It is a fairly common YouTube practice for IR, and gives investors an easy way to gain greater understanding of the company’s leadership and operation.
  12. 12. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 1. Providing greater context on investor-related information (cont.) Download Complete Whitepaper Arc Resources has used YouTube to provide updates on their construction of a new gas plant in Alberta. In a series of five videos, the first (right) was posted in October 2011 to outline the project, their goals, strategy and projected completion date. The last, in April 2012, shows the successfully commissioned plant, delivered on time. This kind of practice keeps investors up to date on the company’s progress, showing they are doing what they said they were going to do. 5 video playlist - http://www.youtube.com/playlist?list=PL3A58E9B609F65DFA&feature=plpp
  13. 13. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 1. Providing greater context on investor-related information (cont.) Download Complete Whitepaper Ferrovial added a presentation deck on SlideShare (left) after its Annual General Meeting, so if any shareholders missed it, or would like to refer back to it or get a closer look at the numbers, they can easily do so. It is a simple and effective way to put the information at investors’ fingertips. http://www.slideshare.net/ferrovial
  14. 14. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 2. Emulating the look and feel of the corporate website Download Complete Whitepaper It is important to ensure that all social media channels adopted by a company have the same corporate look and feel that the rest of their communications tools have. Investors and other constituents need to be able to identify the source of the information. http://www.youtube.com/iberdrola?DCSext.siguenos=youtube http://www.slideshare.net/Iberdrola?DCSext.sig uenos=slideshare Iberdrola does an excellent job of this on both YouTube and SlideShare, making it obvious to any visitors that these channels are part of their overall communications strategy
  15. 15. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 3. Directing or linking visitors to corporate website or other social channels Download Complete Whitepaper Social media can be a powerful informational tool, but it is at its most effective when visitors can move back and forth across platforms easily, accessing the content they want, and in the format they prefer. Best practices for videos and presentations are similar to that of other social media; on all platforms, wherever possible, companies should be providing links. To the left are some examples from Ferrovial, Arc Resources and Erste Group.
  16. 16. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 3. Directing or linking visitors to corporate website or other social channels (cont.) Download Complete Whitepaper Another effective way to direct visitors back and forth between a company’s social channels, and make it much easier for them to share, is to embed that video and presentation content. Arco Resources (right) does this on their corporate home page, where they provide an embedded SlideShare presentation. This allows viewers to access the presentation from either site – their corporate website or from SlideShare directly – and to easily move back and forth between them. http://www.arcoresources.com/s/Home.asp
  17. 17. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 4. Organizing content for easy and targeted access Download Complete Whitepaper It is vital that companies make it easy for visitors to navigate through content, to easily find what they are looking for – especially if they’re targeting a specific audience, like investors. This is most effectively done by grouping similar content into playlists, or by creating customized content tabs. British American Tobacco, for example, has five separate video playlists, one named specifically for visitors looking Investor Relations material. http://www.youtube.com/user/WelcomeToBAT/videos?view=1
  18. 18. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 4. Organizing content for easy and targeted access Download Complete Whitepaper Dell is a great example of how to group content on SlideShare. Under their “recently added presentations” section, they have divided content into specific topics, like Dell Enterprise, Dell Services, and Dell for Business. http://www.slideshare.net/dell
  19. 19. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Best Practices 5. Consistently delivering content Download Complete Whitepaper Best practices for YouTube and SlideShare in the Investor Relations context is content consistency. If a company shares a quarterly results presentation in one quarter but does not the next, visitors may lose confidence that the company regularly monitors and updates the channel. Arc Resources is very consistent with content on both channels, with quarterly results and investor presentations.http://www.slideshare.net/arcresources http://www.youtube.com/playlist?list=PL50416 D852AF7CBAD&feature=plcp
  20. 20. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Compelling Reasons To Use YouTube & SlideShare for IR • Both YouTube and SlideShare have a significant number of worldwide users - over 800 million and 60 million visits each month, respectively. • Consumers, analysts and investors are increasingly using these platforms to learn more about companies and their industry, keep up to date on developments, and share information. • Evidence continues to show that many public companies see value in using social media to increase awareness and engage with key constituents. Download Complete Whitepaper
  21. 21. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides • Download and learn how to: – How your peers are using YouTube and SlideShare to interact and engage with investors – What sectors, geographic regions and size of companies are leading the way in adoption – Innovative ways to use of video and presentations to provide investors more industry context – Best practices for organization, grouping, and delivery of IR content on YouTube and SlideShare Download the Complete Whitepaper Now!! Download Complete Whitepaper Get Your Free Whitepaper Today
  22. 22. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides About Q4 Web Systems Q4 is the leader in corporate websites and social media solutions for public companies. Hundreds of IR professionals rely on Q4 for their IR website, social media and mobile applications. Using Q4, public companies of all sizes increase awareness, reduce risk and build better relationships with their investors. Through active best practice research, Q4 has earned a position at the forefront of the investor relations market, sharing knowledge through webinars, whitepapers and articles on http://www.q4blog.com/.For more information, please email sales@q4websystems.com or contact us toll free at 1-877-426- 7829. Download Complete Whitepaper
  23. 23. Q4 Whitepaper: Public Company Use of Social Media for IR Part 3: YouTube & SlideShare - Summary Slides Visit Us Online • Web: www.q4websystems.com • Blog: www.q4blog.com • Twitter: www.twitter.com/q4websystems • Facebook: www.facebook.com/q4websystems Download Complete Whitepaper

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