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Summary Presentation: Download Complete Whitepaper September 2013
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Why Social Media Matters For In...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Overall Social Media Findings
D...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
2013 Research Sample
Download C...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Facebook
Download Complete Whit...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Facebook For Investor Relations...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Facebook Usage and Content
• Co...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Facebook Best Practices
• Emula...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp
Goldcorp (...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Case Study: Goldcorp (cont.)
Do...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Facebook Engagement
• Q4 also e...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Compelling Reasons To Use Faceb...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Download and learn:
• How your ...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
About Q4 Web Systems
Q4 is the ...
Q4 Whitepaper: Public Company Use of Social Media for IR
Part 2: Facebook - Summary Slides
Visit Us Online
• Web: www.q4we...
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Q4 2013 Research: Public Company use of social media and IR - part 2: Facebook

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In our second whitepaper in the 2013 series on social media use for Investor Relations, Q4 shows that there has been a continued increase in the number of companies using Facebook for IR – an increase of 5% over last year’s research, for a total of 45% of companies in our study. While Twitter remains the most active channel for IROs, Facebook is by far the largest social network, with well over 1.15 billion monthly active users. As such, there is a tremendous opportunity for reaching the investment community through the platform.

Get the FREE ebook to gain access to the complete whitepaper and you will learn:
- How your peers are using Facebook to interact and engage with investors.
- Which sectors, regions and size of companies are leading the way in adoption and engagement with visitors on Facebook.
- Innovative ways to use video and photos to highlight particular aspects of your business.
- Effective tactics and tools to better target and serve your IR audience, to group and highlight information (customizable apps, notes, separate Facebook pages).
- How to effectively integrate RSS feeds from your IR website or blog to populate Facebook pages.

Published in: Social Media, Technology, Business
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Q4 2013 Research: Public Company use of social media and IR - part 2: Facebook

  1. 1. Summary Presentation: Download Complete Whitepaper September 2013
  2. 2. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Why Social Media Matters For Investor Relations • The statistics on social media use continue to be very compelling: – By the end of 2012, 67% of US Internet users were on one or more social networking sites. – One in four people worldwide will use social networks in 2013. – Internet use (especially on mobile devices) is experiencing rapid growth, with 27% of internet time in the US being spent on social networking sites. • Research shows that: – 49% of professional investors are reading blogs and 27% use YouTube. – 3 out of 5 financial bloggers use Twitter as their primary news source. – 52% of institutional investors use social media as part of their research process, and 63% of institutional investors believe social media will become increasingly important to them. Download Complete Whitepaper
  3. 3. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Overall Social Media Findings Download Complete Whitepaper • Q4 performs year over year reviews of how social media is used for Investor Relations by the companies in our sample. Our findings in 2013 reveal: – significant growth in Twitter, YouTube, and corporate blogs for IR. – increases in use of Facebook, SlideShare and StockTwits. • Our study includes some new measurements for 2013: – 50% of companies have a Google+ account. – 11% of companies have a Pinterest account. – 10% of companies offer a mobile IR application. – 10% of companies provide a mobile IR website.
  4. 4. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides 2013 Research Sample Download Complete Whitepaper Q4 Web Systems’ research sample size for social media research has grown from 80 public companies in 2009 to a total of 890 in 2013. Airline, 16 Automotive, 17 Consumer Goods, 119 Exchanges, 4 Financial Services, 78 Industrial goods/Basic materials, 76 Media, 13 Natural Resources, 144 Pharma/Healthcar e/Biotech, 52 Real Estate, 15 Services, 127 Technology, 141 Telecommunicatio ns, 39 Utilities, 49 Companies Included in Study by Sector
  5. 5. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Facebook Download Complete Whitepaper • Though Twitter has the highest usage rates for IR, Facebook is by far the more popular social media platform overall. – Facebook has 1.15 billion monthly active users. – Facebook has shown a growth rate of 35% over the last year, mostly driven my mobile and older users. – 1 out of every 7 minutes spent online is spent on Facebook.
  6. 6. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Facebook For Investor Relations • Q4’s 2013 sample shows that 83% of companies have a Facebook account. Of these, 45% use it for Investor Relations, up 5% from our 2012 study. – By Sector – Top sector using Facebook for IR is Natural Resources, followed by Technology, Pharma/Healthcare/Biotech, and Industrial Goods/Basic Materials. – By Region - North American companies (US and Canada) in our sample significantly outpaced the rest of the world, with France, Germany and the UK as the next highest. – By Market Capitalization – Large cap companies are leading in use of Facebook for IR, with Small cap and Medium cap following behind at second and third place. Download Complete Whitepaper
  7. 7. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Facebook Usage and Content • Companies most commonly use Facebook to share materials such as: – Press releases – Financials – Annual reports – Corporate videos – Company and industry news – Media coverage – Event information Download Complete Whitepaper
  8. 8. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Facebook Best Practices • Emulating the look and feel of the corporate website homepage. • Pulling in RSS feeds from the IR website or blog to populate Facebook pages. • Using Notes and customizable pages to provide additional information around company assets, highlight important events or underscore sustainability initiatives. • Precise commenting guidelines and terms of use. • Directing visitors to other social channels. • Linking to financial blogs. • Expanded use of multimedia such as video and photos to highlight particular aspects of the business. Download Complete Whitepaper
  9. 9. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp Goldcorp (https://www.facebook.com/Goldcorp) incorporates many Facebook best practices in their account. Download Complete Whitepaper Goldcorp has designed their Facebook page to emulate the look and feel of their corporate website. Though not the same photograph, they use one that appears prominently on their website.
  10. 10. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper On Goldcorp’s Facebook page are links to various other ways to find more information about the company - from careers to notes, from photographs to links to social media pages such as Twitter, YouTube and their blog.
  11. 11. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Goldcorp makes special use of Facebook apps to provide readers very easy access to all their social media information all in one place. When readers click on the “Blog” square on the front page, they’re taken to a summary page of sorts (right). This very clearly lays out the Goldcorp blog, their YouTube, SlideShare and Flickr accounts, as well as a feed of recent Twitter posts. If readers click on the individual areas, they’re taken to those Goldcorp accounts where they can continue to delve more deeply into Goldcorp’s information.
  12. 12. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Another excellent custom tool Goldcorp uses is the “About Us” box (left). Here, they provide easy link access to information on specific topics - Investors, Operations, Corporate Social Responsibility and Events.
  13. 13. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Goldcorp also directs visitors to their other social channels more directly, such as in this example below, where they’ve provided a link to a new blog entry.
  14. 14. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Important corporate news is also shared through the Goldcorp Facebook page. They posted the release of their Annual Report (right) complete with images from the document and a link to the report on their website.
  15. 15. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Goldcorp also links to IR material specifically. They share dividend announcements on Facebook (left), and their Q2 2013 conference call and webcast (below).
  16. 16. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper Goldcorp live-tweeted their Q2 conference call on Twitter, but also shared a few key posts on Facebook during the event. First, they posted an announcement that their Q2 2013 conference call and webcast was to begin soon (above).
  17. 17. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper While the meeting was in progress, they posted several short updates on the topic of discussion at the moment, or highlighted certain information.
  18. 18. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Case Study: Goldcorp (cont.) Download Complete Whitepaper When the meeting Q&A was in progress, they posted an announcement on Facebook (left), and provided a link to where the presentation would be available shortly. Goldcorp gives readers every opportunity to participate in the event, and provides easy access for interested parties to follow up with the results of the event afterwards.
  19. 19. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Facebook Engagement • Q4 also examined engagement practices of companies, how they are interacting and engaging in conversation with visitors on Facebook. • 2013 engagement levels have changed over the last year, revealing many companies’ increased level of sophistication in their use of the platform (in the form of “Likes,” “Shares,” questions or commentary). • Increased engagement with visitors can: – show the company as responsive, adding to their credibility – show that the company regularly monitors their social channels, providing another source of quick, reliable information Download Complete Whitepaper
  20. 20. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Compelling Reasons To Use Facebook for IR • Facebook is the largest social media platform in the world and continues to show good growth. • The demographic showing the highest growth rate on Facebook in the last year are those aged 45 to 54 years. • Changes to Facebook’s format (Timeline) in 2012, and a growing array of custom applications are making it easier for companies to customize tools and applications to organize, highlight and group content according to their needs and activities. • Evidence continues to show that many public companies see value in using social media to increase awareness and engage with key constituents. Download Complete Whitepaper
  21. 21. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Download and learn: • How your peers are using Facebook to interact and engage with investors. • Which sectors, regions and size of companies are leading the way in adoption and reader engagement. • Innovative ways to use video and photos to highlight particular aspects of your business. • Effective tactics and tools to better target and serve your IR audience, to group and highlight information (customizable apps, notes, separate Facebook pages). • How to effectively integrate RSS feeds from your IR website or blog to populate Facebook pages. Download Complete Whitepaper Get Your Free Whitepaper Today
  22. 22. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides About Q4 Web Systems Q4 is the the leader in corporate websites and social media solutions for public companies. Hundreds of IR professionals rely on Q4 for their IR website, social media and mobile applications. Using Q4, public companies of all sizes increase awareness, reduce risk and build better relationships with their investors. Through active best practice research, Q4 has earned a position at the forefront of the investor relations market, sharing knowledge through webinars, whitepapers and articles on on http://www.q4blog.com/.For more information, please email sales@q4websystems.com or contact us toll free at 1- 877-426-7829. Download Complete Whitepaper
  23. 23. Q4 Whitepaper: Public Company Use of Social Media for IR Part 2: Facebook - Summary Slides Visit Us Online • Web: www.q4websystems.com • Blog: www.q4blog.com • Twitter: www.twitter.com/q4websystems • Facebook: www.facebook.com/q4websystems Download Complete Whitepaper

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