Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support


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In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.

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  • Social Media for Non-Profits: Effective Tactics to Build Awareness, Share Your Story & Raise Support

    1. 1. Social Media for Non-Profits Knoxville Chamber 01.22.13Effective Tactics to Build Awareness, Share Your Story & Raise Support
    2. 2. Are You Using Social Media as Part of Your Marketing Plan Currently?
    3. 3. How Can Social Media Help Non-Profits?Social media is the term that describes digital tools you can use toshare information with others.Social media enables you to:• Build awareness about your cause & share your story• Join related conversations already happening• Promote conversation with potential new supporters• Increase traffic to your web properties• Increase search engine optimization for your website
    4. 4. What Networks Should You Be On?• Where is your audience? - Facebook? 600 million active users - Twitter? 72 million active users - YouTube? 800 million monthly visitors - Pinterest? 11.7 million unique U.S. visitors - Instagram? 90 million active users - LinkedIn? 200 million registered users
    5. 5. Tactics You Can Use on Facebook
    6. 6. Create & Maintain a Facebook Page with a PowerfulTimeline Photo
    7. 7. Invite Your Friends & Encourage Fans to Invite Theirs
    8. 8. Build Your Following With Ads
    9. 9. Tell Your Story Through Milestones
    10. 10. Pin Important Messages to the Top
    11. 11. Encourage Engagement
    12. 12. Share Photos & Videos
    13. 13. Pay Attention to the Admin Panel
    14. 14. Schedule Posts to Reach the Intended Audience
    15. 15. Download Facebook Pages Manager App to ManageUpdates On-the-Go
    16. 16. Tactics You Can Use on Twitter
    17. 17. Use Hootsuite to Manage Account(s) & Track Links
    18. 18. Promote Your Content on Twitter
    19. 19. Find Like-minded People to Follow
    20. 20. Build Relationships by Replying & RTing
    21. 21. Make Your Tweets RT-able
    22. 22. Monitor & Use Twitter Hashtags
    23. 23. Create Your Own Hashtag(s)
    24. 24. Piggyback on Relevant Trending Topics
    25. 25. Use TwitPic or Instagram to Share Photos
    26. 26. Tactics You Can Use on YouTube
    27. 27. Customize Your Channel
    28. 28. Explain What Your Videos are About
    29. 29. Take Advantage of Tags to Enable People to FindYour Content
    30. 30. Embed Videos on Your Site
    31. 31. Pay Attention to Analytics
    32. 32. Tactics You Can Use on Pinterest
    33. 33. Create Pinboards That Support Your Mission
    34. 34. Build Support by Sharing Your Success
    35. 35. Raise Funds by Promoting Things You Sell
    36. 36. Promote the Lifestyle Your Supporters Live toBroaden Your Reach
    37. 37. Social Media Do’s & Don’ts
    38. 38. Writing for Social Media• Keep it short, make every word count.• Make it scannable -- use descriptive headers and sub-headers, bulleted lists, highlighting of key points, and images or diagrams.• Include links.• Include descriptions and tags where applicable.• Twitter etiquette: - Sentence fragments are ok. - Use proper capitalization. - Typing in lowercase doesnt save characters; its just lazy. - Use proper basic punctuation. It helps people understand what you mean. - Use contractions whenever possible. - Shorthand symbols such as >, =, &, and @ are allowed. - Use numerals, not words, for all numbers. - If you cant say it in 140 characters, reevaluate whether you should be posting it at Twitter.
    39. 39. General Best Practices• Be consistent.• Be transparent.• Be careful what you say.• Provide value.• Be interesting.• Foster relationships.• Drive traffic by providing calls to action.• Listen, get a sense of what people are saying, then engage.• When it comes to followers, focus on QUALITY, not quantity.• Dont be overly promotional.• Dont create a page or account and fail to maintain it.• Dont censor comments.
    40. 40. Questions? © 20103 Pyxl, Inc. 2099 Thunderhead Road, Suite 301 Knoxville, Tennessee 37922 865.690.5551 - Follow us on Twitter @ThinkPyxl Visit us online at Get in touch with me: on Twitter