99% Conference: Illustrated Takeaways


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99% Conference: Illustrated Takeaways

  1. 1. VeronicaPeng//www.persontation.com IT’S NOT ABOUT IDEAS. IT’S ABOUTMAKING IDEAS HAPPEN.
  2. 2. 1% INSPIRATION, 99% PERSPIRATION Unlike most conferences, the 99% will not help you generate new ideas. Instead, it’s all about how to make your ideas happen – transforming your vision into reality. VeronicaPeng//www.persontation.com
  3. 3. 2011 Speakers
  4. 4. Leadership expert Simon Sinek kicks off the Conference with an incredible, high-energy talk. “If you don’t understand people, you don’t understand business.”
  5. 5. As an expert in communities and leadership, Simon Sinek studies  why people do the things they do, and what makes some people so much more impactful than others. Sinek illuminated truths about how we make decisions, and how to stretch the limits of what we can achieve by forming communities we trust.
  6. 6. Partician Mccarthy demonstrates how learning about our innate gifts and challenges can help us make better decisions and in life.
  7. 7. Patrician McCarthy, as founder of The Mien Shiang Institute, teaches the ancient Taoist technique of "face reading" to the mainstream. McCarthy taught us how being self-aware and learning about innate gifts and challenges can help inform our decisions and teach us how to approach personal and collaborative situations.
  8. 8. Behance’s Scott Belsky shares insights on Making Ideas Happen from his bestselling book in the master class. Scott will introduce attendees to three crucial components of creative execution.
  9. 9. #1 Organization - working with a bias-toward-action and prioritizing amidst the creative process
  10. 10. #2 Communal Forces - leveraging your community for feedback, resources, and the exposure essential for gaining traction with your ideas
  11. 11.  #3 Leadership Capability - keeping great ideas alive by seeking constraints, short-circuiting our rewards systems, and more.
  12. 12. Google Ideas Director Jared Cohen advocated for pursuing ideas without obvious conclusions if we want to see real change in the real world. “If you’re not creating waves, then you’re not pushing enough.”
  13. 13. “I recommend scaring yourself. Fear is a great motivator.” Radio producer and writer Starlee Kine used orhan Annie as a metaphor for talking about our lost “idea orphans” that need a home.
  14. 14. Jared Cohen, Google’s think tank, has traveled extensively in the Middle East & South America, at times interviewing terrorists, to help “foster an intellectual collision” surrounding radicalization. He talked about how technology impacts youth identity, and how pursuing controversial ideas can work in our favor. Starlee Kine, a veteran of NPR's This American Life, then spoke about finding ideas in everyday experiences and learning how to stay motivated to see them through.
  15. 15. Scott Belsky interviews Beth Comstock of GE about pushing ideas forward and innovating within a large organization. Comstock urged attendees to “Make heroes out of the failures, and pay attention to the learnings.”
  16. 16. As GE's Chief Marketing Officer and SVP, Beth Comstock navigates the challenging position of operating within a large, 130-year-old corporation, while working to encourage the kind of innovation and risk-taking that's more common in start-ups. In conversation with Behance CEO Scott Belsky, she spoke candidly, sharing valuable insights from her experiences at GE.
  17. 17. Guido-Clarks shares a snippet of her talk notes (written on a Skittles wrapper). “When fear and doubt come into play, you have to lead with possibility,” says her.
  18. 18. Laura Guido-Clark focuses on the color, materials, and finish, working with companies like Apple, Dell to "skin" products. She shared her thoughts on how to "get closer to your DNA", and hone in on the creative projects that will have the most impact.
  19. 19. Author Aaron Dignan articulates how gamedynamics can drive motivation and game execution. “Why do games fascinate us? All greatexperiences that engage us have anelement of uncertainty at their core.”
  20. 20. Game Frame author Aaron Dignan is out to help apply "the power of play" and the excitement of games to other, less stimulating places - namely, school and work. It’s no secret that kids and adults alike are much more engaged when playing video games than they are when they're doing humdrum daily tasks. So how can game dynamics be applied to our everyday lives and creative endeavors?
  21. 21. FuseProject’s Yves Behar share insights on thinkingcreatively about design at every angle level. He urged 99 percenters to ”reinvent the business model” – there’s no reason why creativity needs to stop at the business plan.
  22. 22. From the $100 Laptop to a packaging system for Puma to a new chair for Herman Miller, industrial designer Yves Béhar regularly creates game-changing products with an eye towards sustainability. He shared his thoughts on thinking creatively about design at every single level – from the design itself to the business model to the product marketing.
  23. 23. Joshua Foer counsels attendees on how to push beyond the “OK Plateau” to achieve true greatness.
  24. 24. W r i t e r J o s h u a F o e r , w h o s e n e w book Moonwalking with Einstein just came out, is resurrecting the forgotten art of remembering. In an age where our devices do the remembering for us, Foer urges us to tap into these neglected abilities. By studying ourselves and getting past mental barriers of what are limits are, we can achieve anything.
  25. 25. Soraya Darabi explains how to take a beta approach to social media. “E-dentity disorder = having fragments of your personality spread across many platforms.”
  26. 26. Soraya Darabi cut her teeth at the  New York Times, leading the drive to integrate the Gray Lady’s content into the universe of social media. Now, as a co-founder of Foodspotting and digital media consultant, she’s at the leading edge of trends in social media. At 99%, Darabi shared her insights on “e-dentity disorder” and how we can conquer it.
  27. 27. Linda Rottenberg, CEO of Endeavor, which funds high-impact entrepreneurs,breaks down the key qualities of the successful, business-minded creative. “If you’re not being told you’re crazy, you’re not thinking big enough.”
  28. 28. Linda Rottenberg co-founded Endeavor to fund high-impact entrepreneurs from emerging markets. As a global non-profit, Endeavor helps small and mid-size businesses take it to the next level, helping creative business owners make ideas happen and raising GDP in the process. At 99%, Rottenberg spoke about fighting against resistance and following through on our crazy ideas against all odds.
  29. 29. “You can’t get to wonderful without passing through alright.” Photographer Andrew Zukerman closed out the conference with a talk on rigor, honesty, and how we’re never done learning.
  30. 30. New York based-photographer and filmmaker Andrew Zuckerman offered his learnings from his WISDOM Project. With the support of archbishop Desmond Tutu, Zuckerman traveled the world to take portraits of and interview extraordinary individuals over the age of 65, including Nelson Mandela, Chuck Close, Judi Dench, and Bill Withers.
  32. 32. VERONICA YUSHI PENG yayveronica@gmail.com Attribution-NonCommercial-NoDerivs 2.5 Copyright (c) 2011 All Rights Reserved