IT’S NOT ABOUT IDEAS. IT’S ABOUTMAKING IDEAS HAPPEN.
1% INSPIRATION, 99% PERSPIRATION
Unlike most conferences, the 99% will not help you
generate new ideas. Instead, it’s all about how to make
your ideas happen – transforming your vision into reality.
Leadership expert Simon Sinek kicks off the
Conference with an incredible, high-energy talk.
“If you don’t understand people,
you don’t understand business.”
As an expert in communities and leadership,
Simon Sinek studies why people do the things
they do, and what makes some people so much
more impactful than others. Sinek illuminated
truths about how we make decisions, and how
to stretch the limits of what we can achieve by
forming communities we trust.
Partician Mccarthy demonstrates how learning
about our innate gifts and challenges can help
us make better decisions and in life.
Patrician McCarthy, as founder of The Mien
Shiang Institute, teaches the ancient Taoist
technique of "face reading" to the mainstream.
McCarthy taught us how being self-aware and
learning about innate gifts and challenges can
help inform our decisions and teach us how to
approach personal and collaborative
Behance’s Scott Belsky shares insights on Making Ideas
Happen from his bestselling book in the master class.
Scott will introduce attendees to three crucial components of creative execution.
#1 Organization - working with a bias-toward-action
and prioritizing amidst the creative process
#2 Communal Forces - leveraging your community for feedback,
resources, and the exposure essential for gaining traction with your ideas
#3 Leadership Capability - keeping great ideas alive by seeking
constraints, short-circuiting our rewards systems, and more.
Google Ideas Director Jared Cohen advocated for pursuing ideas without
obvious conclusions if we want to see real change in the real world.
“If you’re not creating waves,
then you’re not pushing enough.”
“I recommend scaring yourself.
Fear is a great motivator.”
Radio producer and writer Starlee Kine used
orhan Annie as a metaphor for talking about
our lost “idea orphans” that need a home.
Jared Cohen, Google’s think tank, has traveled
extensively in the Middle East & South America,
at times interviewing terrorists, to help
“foster an intellectual collision” surrounding
radicalization. He talked about how technology
impacts youth identity, and how pursuing
controversial ideas can work in our favor.
Starlee Kine, a veteran of NPR's This American
Life, then spoke about finding ideas in everyday
experiences and learning how to stay
motivated to see them through.
Scott Belsky interviews Beth Comstock
of GE about pushing ideas forward and
innovating within a large organization.
Comstock urged attendees to “Make heroes out of the failures, and pay attention to the learnings.”
As GE's Chief Marketing Officer and SVP, Beth
Comstock navigates the challenging position of
operating within a large, 130-year-old
corporation, while working to encourage the
kind of innovation and risk-taking that's more
common in start-ups. In conversation with
Behance CEO Scott Belsky, she spoke candidly,
sharing valuable insights from her experiences
Guido-Clarks shares a snippet of her talk
notes (written on a Skittles wrapper).
“When fear and doubt come into play, you
have to lead with possibility,” says her.
Laura Guido-Clark focuses on the color, materials, and finish, working with companies
like Apple, Dell to "skin" products. She shared her thoughts on how to "get closer to
your DNA", and hone in on the creative projects that will have the most impact.
Author Aaron Dignan articulates how gamedynamics can drive motivation and game execution.
“Why do games fascinate us? All greatexperiences that engage us have anelement of uncertainty at their core.”
Game Frame author Aaron Dignan is out to help
apply "the power of play" and the excitement
of games to other, less stimulating places -
namely, school and work. It’s no secret that
kids and adults alike are much more engaged
when playing video games than they are when
they're doing humdrum daily tasks. So how can
game dynamics be applied to our everyday lives
and creative endeavors?
FuseProject’s Yves Behar share insights on thinkingcreatively about design at every angle level.
He urged 99 percenters to ”reinvent the
business model” – there’s no reason why
creativity needs to stop at the business plan.
From the $100 Laptop to a packaging system for
Puma to a new chair for Herman Miller,
industrial designer Yves Béhar regularly
creates game-changing products with an eye
towards sustainability. He shared his thoughts
on thinking creatively about design at every
single level – from the design itself to the
business model to the product marketing.
Joshua Foer counsels attendees on how
to push beyond the “OK Plateau” to
achieve true greatness.
W r i t e r J o s h u a F o e r , w h o s e n e w
book Moonwalking with Einstein just came out,
is resurrecting the forgotten art of
remembering. In an age where our devices do
the remembering for us, Foer urges us to tap
into these neglected abilities. By studying
ourselves and getting past mental barriers of
what are limits are, we can achieve anything.
Soraya Darabi explains how to take
a beta approach to social media.
“E-dentity disorder =
having fragments of your
personality spread across
Soraya Darabi cut her teeth at the New York
Times, leading the drive to integrate the Gray
Lady’s content into the universe of social
media. Now, as a co-founder of Foodspotting and
digital media consultant, she’s at the leading
edge of trends in social media. At 99%, Darabi
shared her insights on “e-dentity disorder” and
how we can conquer it.
Linda Rottenberg, CEO of Endeavor, which funds high-impact entrepreneurs,breaks down the key qualities of the successful, business-minded creative.
“If you’re not being told you’re crazy, you’re not thinking big enough.”
Linda Rottenberg co-founded Endeavor to fund
high-impact entrepreneurs from emerging
markets. As a global non-profit, Endeavor
helps small and mid-size businesses take it to
the next level, helping creative business
owners make ideas happen and raising GDP in
the process. At 99%, Rottenberg spoke about
fighting against resistance and following
through on our crazy ideas against all odds.
“You can’t get to wonderful without
passing through alright.”
Photographer Andrew Zukerman
closed out the conference with
a talk on rigor, honesty, and
how we’re never done learning.
New York based-photographer and filmmaker
Andrew Zuckerman offered his learnings from
his WISDOM Project. With the support of
archbishop Desmond Tutu, Zuckerman traveled
the world to take portraits of and interview
extraordinary individuals over the age of 65,
including Nelson Mandela, Chuck Close, Judi
Dench, and Bill Withers.
I’M NOT INSPIRED.
I DON’T HAVE TIME.
I DON’T WANT TO FAIL.
I have TO PAY THE BILLS.
IT’S NOT POLISHED ENOUGH.
IT’S just NOT THE RIGHT MOMENT.
I’M WORRIED ABOUT THE COMPETITION.
MAKE IDEAS HAPPEN.
VERONICA YUSHI PENG
Copyright (c) 2011 All Rights Reserved