Generate Sales Through Social Media

558 views

Published on

Generating Sales Through Social Media is a powerful title. Social Media is a powerful tool if used correctly. Phil Yarrow from PYC illustrates how.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
558
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
58
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Generate Sales Through Social Media

  1. 1. Generate Sales Through Social MediaPhil YarrowPYC@bristolseo
  2. 2. Social Media Take Aways?•  How you can increase your business leads/sales from social media.•  How to monitor your competitors and take business off them.•  How to automate some menial tasks.
  3. 3. Social Media Concerns•  No Knowledge•  No Time•  No Plan•  Thinking One Size Fits All•  Not Measuring the ROI
  4. 4. Social Media is Useful1.  Analyse Your Market2.  Target Your Market3.  Create Marketing Content4.  Monitor ROI (Return on Investment)5.  Automate Menial Tasks
  5. 5. Tools Highlighted in Seminar•  Follower wonk•  Topsy•  Twitter•  Pinterest•  Facebook•  Google Reader•  IFTTT.com
  6. 6. Real Life Example @seanhumby
  7. 7. @seanhumby Followers Location
  8. 8. @seanhumby Followers Location
  9. 9. @seanhumby Followers Influence
  10. 10. @seanhumby Followers Ages
  11. 11. @seanhumby Followers Recencies
  12. 12. @seanhumby Follower Active Hours
  13. 13. Social Media is Useful1.  Analyse Your Market2.  Target Your Market3.  Create Marketing Content4.  Monitor ROI (Return on Investment)5.  Automate Menial Tasks
  14. 14. Market Analysis Example #1
  15. 15. Market Analysis Example #1•  Choose a business type•  Find Twitter accounts•  Analyse users profiles•  Engage regarding Headhunting, Partnerships, etc
  16. 16. Market Analysis Example #1
  17. 17. Market Analysis Example #1
  18. 18. Market Analysis Example #1
  19. 19. Market Analysis Example #1
  20. 20. Market Analysis Example #1
  21. 21. Market Analysis Example #2•  Search for Brand References•  Monitor whos talking about your competition•  Create a strategy to increase your brand mentions
  22. 22. Market Analysis Example #3•  Find a conference/network event•  Preempt/Search for #hashtags•  Save this search•  Monitor each time #hashtag is mentioned•  Save contact details. Build relationship
  23. 23. Analyse Your Market - Summary•  Example #1 – Find Key Influencers & Engage•  Example #2 – Spy on Your Competition•  Example #3 – Virtual Networking
  24. 24. Target Your Market
  25. 25. Target Your Market
  26. 26. Target Your Market•  Bristol website design•  "guest post" OR "guest author” #healthandsafety –RT•  "brownfield" OR "redevelopment" near:"bristol" within:15mi
  27. 27. Target Your Market
  28. 28. Target Your Market
  29. 29. Target Your Market - Summary•  Custom Queries Allow You to Find Needle in Haystack•  Be Creative for Facebook Advertising
  30. 30. Create Marketing Content Create Monitor Promote Engage
  31. 31. Create Marketing Content > Create•  What are your competitors distributing?•  How is your content different?•  What inspiration can Social Media give you?
  32. 32. Create Marketing Content > Create
  33. 33. Create Marketing Content > Create
  34. 34. Create Marketing Content > Create Website B Website Website A C Pinterest
  35. 35. Create Marketing Content > Create
  36. 36. Create Marketing Content > Create
  37. 37. Create Marketing Content > Create
  38. 38. Create Marketing Content > Create
  39. 39. Create Marketing Content > Create
  40. 40. Create Marketing Content > Promote•  Create content that will entice opinions•  Encourage discussion within website•  Breed relationship; reward to spread
  41. 41. Create Marketing Content > Promote
  42. 42. Create Marketing Content > Engage Customer Brand Customers
  43. 43. Create Marketing Content > Monitor
  44. 44. Create Marketing Content Create Monitor Promote Engage
  45. 45. Create Marketing Content•  How can these ideas generate money for our businesses?
  46. 46. Monitor ROI
  47. 47. Automation
  48. 48. Automation
  49. 49. Automation
  50. 50. Automation
  51. 51. Automation
  52. 52. Automation
  53. 53. Automation
  54. 54. Automation
  55. 55. Automation
  56. 56. Automation•  Useful for creating spreadsheet of tweets to Action•  Automate interesting Tweets (weather, articles, news) for your industry.
  57. 57. Overview•  No Knowledge – You are now informed•  No Time – Menial jobs can be handled by robots•  No Plan – Plans are easier now you know what your doing•  Thinking One Size Fits All – Not Quite•  Not Measuring the ROI – Add GA Goals
  58. 58. Promised Take AwaysPlease tweet this to receive 10% of our next workshop: Superb seminar by @bristolseo titled Generating Sales Through Social Media #bnsw

×