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Understanding the channel participants and their motivations in a new market

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Understanding the channel participants and their motivations in a new market

  1. 1. Understanding the Channel Participants andtheir Motivations in a New MarketAn important consideration to the question of why to enter the market focuses on who is sellingin that market for your business. If you have a sales team being paid to help you to findopportunities, those people are working to help you to succeed. In other cases, you may find thatcompanies are trying to encourage you to enter a market just to get their bottom line boosted. Insituations like these, it is best to learn why you should enter into a market if you have marketparticipants asking you to enter the market.© 2011 Apptivo Inc. All rights reserved.

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