Sunny outlook for small businesses in 2012

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Sunny outlook for small businesses in 2012

  1. 1. Sunny Outlook for Small Businesses in 2012Posted on December 9, 2011 by Usha PrasadWe have heard a lot about the hardships and economic challenges small businesses faced in2011. Despite these economic hardships, Small Business owners in America are settingthemselves up for a comeback, says a survey.A recent survey by Zoomerang Online Survey & Polls and GrowBiz Media revealed that morethan 40 percent of small and medium-sized business (SMB) owners are very optimistic abouttheir businesses headed into the New Year, despite 61 percent facing economic hardships and 50percent failing to meet business goals in 2011.Statistics revealed that although SMBs do not plan to expand their 2012 business models, they doplan to devote resources to currently existing departments. Rather,only 19 percent of respondentsrevealed plans to expand their businesses in 2012, focusing instead on internal growth.According to the survey results, 60 percent of SMBs plan to focus investments and staffing in thebusiness development sector to offset challenges experienced in customer growth.“According to the Small Business Association (SBA), SMBs employ about half of all privatesector employees. It’s gratifying to see SMB owners’ resilience and their willingness to invest in© 2011 Apptivo Inc. All rights reserved.
  2. 2. the future of their businesses,” said Alex Terry, general manager at Zoomerang Online Surveysand Polls.The survey findings also reveal that SMBs plan to fill existing positions or promote employeeswithin business development and social media departments – focusing on internal processesinstead of altering business plans. Interestingly, a third of respondents plan to use advertising,marketing and social media as the primary methods of attracting new customers, despite 25percent stating that they do not personally feel comfortable with social media tools.“While SMBs see the value of social media for their companies, they still do not understand howto use these tools effectively for their businesses. In order for small businesses to remaincompetitive, it’s vital for them to be present on the channels that their customers access mostoften,” says Rieva Lesonsky, CEO and founder of GrowBiz Media.The Survey was conducted in November to gauge the current state of SMBs in 2011 and their2012 business projections. Respondents included more than 1,000 SMB decision-makers fromZoomerang’s Online Survey Panel.© 2011 Apptivo Inc. All rights reserved.

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