How small businesses saved money in 2011


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How small businesses saved money in 2011

  1. 1. How Small Businesses Saved Money in 2011Posted on December 8, 2011 by Usha PrasadAs a small business owner, every penny you save means a lot. Small business owners acrossindustries have made wise savings by adopting various methods to cut costs this year.When LaShonda Rahming launched a new collaboration platform „All About Collaboration‟ inMarch this year, he used resources from all over the world using a platform called odesk that canbe found at service is very similar to where freelancers areregistered and businesses looking for talent. He has also co-authored a book ‘The next bigthing’, that was among the best sellers on Amazon.”I used them for everything from my introand outro for my video trailers, to book covers for my collaboration books, graphic work, andjoomla web design. They saved me so much money and continue to do so. I plan on using themfor my upcoming initiatives and have found great talent that I try to reuse,” said Rahming.Zaria & Bella’s, a small gifts and collectibles shop in Downtown Schenectady, NY, saved a loton buying from local shops instead of big stores, used local flyers and social media foradvertisement.“When we decided to open Zaria & Bella‟s, we had decided that in order to survive the economicside of the business, we would have to build, beg and borrow all our display cases, cash wrapsand wall units. What we could not build ourselves we bought local for two reasons. First, wewanted only to support local small business in our community and limit all purchases throughlarge box stores and second we knew buying close to home meant we could always get help ifsomething went wrong with a purchase. In one case, we saved 30 percent in buying our wall© 2011 Apptivo Inc. All rights reserved.
  2. 2. units from a local dealer who had them in stock, and when we could not use them he acceptedthem back at full value and minimal pick up fee. We would have otherwise been stuck with themor had to deal with deliver charges and return charges from any other company,” says LanceDzintars, Member – Zaria & Bella’s LLC.“To reduce advertising costs, we used local flyers, social media and blogs while limiting our payfor click costs and by limiting the amount of sites used. We use whatever we can out of ourhome, and daily we view what our customer base is looking for to cater specialty items towardsthem. Otherwise, we offer online purchases, with store pick up, and we reuse all packing andshipment to limit our expense,” adds Dzintars.Chris Rovin and his co-founder saved money for their company by doing all oftheir web design. “Neither of us comes from a programming/technical background, so we werevery hesitant to do all of the work ourselves. After receiving a number of quotes for a site in the$5,000 to $25,000 range, we decided to save some money and get a site together,” said ChrisRovin.“With a little Googling, we were able to get a functional site together using WordPress. Manysmall business owners might be surprised how easy it is to get a pretty good site together. Weended up saving the company thousands while learning a ton about web design — a veryvaluable skill these days,” he added.© 2011 Apptivo Inc. All rights reserved.
  3. 3. Small business Jimmy Beans Wool, a leading online knitting and crocheting store that ships300-500 orders per day, saved money in 2011 by re-purposing it‟s dually- purposing andeveryday materials to act as marketing collateral and by buying in bulk.“Jimmy Beans created and purchased in bulk mailers/packaging that include a knitting patternon the outside, which acts as take-home/extra for the customer that is actually of use to them andalso draws attention to the company‟s unique offering for every person that sees the packageduring its journey to reach the customer. By dually-purposing the packaging and letting it be themarketer, Jimmy Beans saved on its traditional marketing expenses. As an additional perk,Jimmy Beans increased brand awareness and made customers very happy,” says Kaity Ocean ofJimmy Beans Wool.Looking at the experiences shared by small business owners in this post on how they savedmoney this year, I am sure there are many of you, who have saved money in unimaginable ways.Feel free to write to us and share your experiences.We welcome your valuable comments and feedback.© 2011 Apptivo Inc. All rights reserved.