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3 ways to earn customer trust


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3 ways to earn customer trust

  1. 1. 3 Ways to Earn Customer TrustHow are you earning your customers trust through social media? Here are three ideas to keep in mind whentrying to earn the trust of your customers.Respond Quickly to all Bad CommentsA “Thank you” can go a long way when you are acknowledging someone for writing a nice comment or areview on one of your social media networks. Every business should respond to all good and bad commentsthat have been written about them.It is also important to make sure you know how your business wants to come off. Professional? Casual?Friendly? Each company is different and should respond according to its culture. What better way to promoteyourself than tell your loving customers to share the greatness of your business with their friends?©2011 Trusted All Rights Reserved.
  2. 2. Admit When You Screw Up, Then Leverage Your MistakeAs a company, we make mistakes at times, and when those times happen, it’s best to fix those mistakesquickly and admit fault. But this could also be your chance, as a company, to shine and fix things to make itright again. Having a high executive or someone high up in the company respond back to such issues willreassure the customers that your business is taking the situation seriously.Remember to respond quickly because the longer you wait, the longer your customers will think that you don’tcare about them. As mentioned before, it’s about building a relationship and emotional connection with yourcustomers. Once you’ve already apologized for the issues at hand, it is a chance for you to follow up with thecustomer.Don’t Sell, Just Make it Easy and Compelling for Customers to BuyMaking the online shopping experience of your customers enjoyable and easy is the key to successful e-commerce. Facebook has applications that allow businesses to sell their products without ever having to leaveFacebook. The flow of the sales process should be very simple and easy to maneuver. A great mix of buyingopportunities and engaging with a Facebook update can be a powerful tool. Mix the two together and you havea perfect combination of selling and sharing at the same time. Example being: A post on Facebook “What doyou think is the most common women’s shoe size? After you guess, click the link to find out the answer andenjoy 50% off on select shoes (link).”Having said this, Facebook is not the only place to sell your products; you can also try on Twitter.@JetBlueCheeps and @DellOutlet do a great job in selling their product and services online and allowing theircustomers to share their experience. Twitter could be a great place to sell out your inventory that could bedeeply discounted and sold quickly.Want to learn some more secrets to earning trust through social media, check out our eBookat©2011 Trusted All Rights Reserved.