Video for Social Media

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Video for Social Media

Regional Foundation Center
Free Library of Philadelphia
October 2, 2012

Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo

Copyright 2012

Published in: Technology
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  • Show PICPA – I Learned it from Watching You http://www.youtube.com/watch?v=5hH30PQYnXc&list=PLA5EAFE2E3936CE70&index=1&feature=plpp_video Then show DIY – Orphan Support Africa - http://www.youtube.com/watch?v=CXIDr_ssEqY&list=PLA5EAFE2E3936CE70&index=2&feature=plpp_video
  • How did we get here? Gear got cheaper.
  • How did we get here? 2. Web got faster.
  • How did we get here? 3. Web got mobile.
  • How did we get here? 4. Web got social.
  • Value of an emotional connection Different Types of learners. Social Video doesn’t exist in a vacuum. Works in conjunction. Works best when part of a larger marketing and social media strategy or plan.
  • It’s not just U.S. internet users watching. It’s the world. Almost a full day’s worth of video in 1 month? Ask audience who has watched an online video on their television from their couch. That’s a game changer.
  • It’s not just U.S. internet users watching. It’s the world. Almost a full day’s worth of video in 1 month? Ask audience who has watched an online video on their television from their couch. That’s a game changer.
  • Beginning questions for planning a video. What are we trying to communicate? What challenges does your organization face? Who is the audience? Do you already have a visual style in mind? What are some of the more visual aspects of what you do? Who might make good interview subjects or what visual events do you have upcoming? What can we do to make this video different and more interesting than other videos you have had made in the past and other videos you have seen? What methods of distribution might we be using, where might this video be shown and how? What is the budgetary range we have to work in so that we may determine what kind of limitations we have? Is there a specific deadline that needs to be met for completion of the video or a ballpark of when it will be needed, or do we have a bit of flexibility? If there is flexibility, what would be a reasonable goal for completion for your schedule?
  • Behind the Scenes is Mutter Museum - https://www.youtube.com/watch?v=9Yn6exPCTTA&list=PL77F94712CADD2AD7&index=7&feature=plpp_video Can explore follow up as well. Infographic on playlist. Video Revolution 2.0 http://www.youtube.com/watch?v=0LTPTt1wT3Y&list=PLA5EAFE2E3936CE70&index=4&feature=plpp_video Our infographic video next. Video for Social Media - http://www.youtube.com/watch?v=xGbvIKaV7aU&list=PLA5EAFE2E3936CE70&index=5&feature=plpp_video PWP How to shoot a video testimonial. http://www.youtube.com/watch?v=ZTfWt1zdejQ&list=PLA5EAFE2E3936CE70&index=6&feature=plpp_video Do a YouTube search for “How to (watch autofill) volunteer. Why isn’t their video in that search? Can also search for “How to give blood” and ask why the Red Cross isn’t the first listed. NCC “It’s Education Nation week at the National Constitution Center - https://www.youtube.com/watch?v=GFLsZgyRYqE&feature=bf_prev&list=PLA0DEE4B7A411EC9B
  • Show StoryCorps “She was the One” http://www.youtube.com/watch?v=QgGQAr5hmRI&list=PLA5EAFE2E3936CE70&index=8&feature=plpp_video
  • Community Advocacy example – ACLU Viviette - http://www.youtube.com/watch?v=Z6oetIv0tec&list=PLA5EAFE2E3936CE70&index=10&feature=plpp_video
  • http://www.youtube.com/nonprofits
  • http://www.youtube.com/watch?v=oZ0LMrqpFeE&list=PLA5EAFE2E3936CE70&index=10&feature=plpp_video
  • Video for Social Media

    1. 1. Vi de o f or Soc i a l M di a e Regi onal Foundat i on Cent er Fr ee Li br ar y of Phi l adel phi a Oct ober 2, 2012 Pr esent ed by: M chael i Schwei shei mer M chael @pwpvi deo. com i @pwpvi deo Copyr i ght 2012
    2. 2. I nt e r a c t i ve Pr e s e nt a t i onPl e a s e As k Que s t i onsNot Soc i a l M di a 101 e
    3. 3. W n i s Vi de o Soc i a l ? he• Shor t Run Ti mes• Fr equent Rel eases• Si ngul ar Messages• Shar ed by t he Audi ence
    4. 4. Evol ut i on of Onl i ne Vi de o• I nexpensi ve Vi deo Equi pment
    5. 5. Evol ut i on of Onl i ne Vi de o• Br oadband I nt er net
    6. 6. Evol ut i on of Onl i ne Vi de o• Sm t phones and M ar obi l e I nt er net
    7. 7. Evol ut i on of Onl i ne Vi de o• Soci al Medi a
    8. 8. Soc i a l Vi de o i s St i l l Vi de o• Tel l i ng a St or y Al l ows You t o Connect W t h Peopl e on a Per sonal i and Em i onal Level ot• Good f or Vi sual and Audi t or y Lear ner s• St i l l a Gr eat Suppl ement t o Ot her Cont ent• Par t of a M ket i ng ar and Soci al
    9. 9. Onl i ne Vi de o Toda y• Thi s August Each Vi ewer W ched at 22. 25 hour s
    10. 10. Onl i ne Vi de o Tomor r ow
    11. 11. Be gi nni ng Que s t i ons• W hat ar e You Tr yi ng t o Com uni cat e? m• W hat Pr obl em ar e You Tr yi ng t o Sol ve?• W i s Your Audi ence? ho• What Message do You Want t o
    12. 12. Cont e nt i s Ki ng• Inf orm i onal : at W ks W l t o Pr om e Event s, or el ot Pr ogr ams, or Or gani zat i ons i n Gener al• St oryt el l i ng: W ks W l f or Fundr ai si ng, or el Advocacy, and Br and Awar eness
    13. 13. I nf or ma t i ona l Vi de os• Capt ur e Behi nd- t he- Scenes Gl i mpses of Your Or gani zat i on and St af f• Use Text and St at i st i cs i n a Cr eat i ve W t o Engage and ay Educat e - I nf ogr aphi cs• Cr eat e How- To Vi deos Rel at ed t o Your Cause• Docum ent a Pr ogr am or Event f or Fut ur e Pr om i on ot
    14. 14. St or y Dr i ve n Vi de os• I ncr eases Audi ence Engagement• Br i ng Cl i ent Needs, Successes and Gr at i t ude t o Donor s W t h Vi deo i• Accor di ng t o Deci si on Resear ch, St udi es have Shown That Donor s Respond M e t o Vi deos About One or Per son i n Par t i cul ar I nst ead of Two or M eor
    15. 15. St or y Dr i ve n Vi de os• Fund/ Fr i end Rai si ng A St or y of an I ndi vi dual W Has ho Been Di r ect l y I mpact ed by a Pr ogr am• Br and Awar eness A St or y About a Vol unt eer s Exper i ence• Com uni t y Advocacy m A St or y About a Ci t i zen t o I nspi r e Act i on
    16. 16. Di s t r i but i on• YouTube – YouTube Channel – YouTube f or Nonpr of i t s – I ns i ght – Pr om ed Vi deos ot – Annot at i ons / Capt i ons – Tags
    17. 17. Di s t r i but i on• Fac ebook: Li nk t o Your YouTube Vi deo• Twi t t er : Li nk t o Your YouTube Vi deo• Vi meo: Gr eat f or Embeddi ng
    18. 18. To DI Y, or not t o DI Y?• Do You Have t he St af f ?• Ski l l and I nt er est• Ti me• Com ni ng For ces bi
    19. 19. To DI Y, or not t o DI Y?• Begi nner – No Tr ai ni ng – Vi deo Bl ogs – Vi deo Di ar i es – Vi a Webcam or Fl i p Cam
    20. 20. To DI Y, or not t o DI Y? • I nt er medi at e - Som Tr ai ni ng Recom ended e mor Hi r e a Pr o – Test i moni al s – Event Cover age – Speaker s
    21. 21. To DI Y, or not t o DI Y?• Advanced- Hi r e Pr o – For mal I nt er vi ews – Fundr ai si ng Vi deos – PSAs
    22. 22. Cont a c t I nf or ma t i onM chael Schwei shei m i erM chael @pwpvi deo. com i www. pwpvi deo. com 215. 848. 0594f acebook. com pwpvi deo / @pwpvi deo

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