Session 5 Safe Routes to Behavior Change - LaJeunesse

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  • Acknowledge team members in audience Acknowledge audience Info has been submitted by local programs across the US and these local programs are benefiting from the data Is there anyone in the audience who has submitted data to us? You have helped contribute to this data set. Photo, Winston-Salem NC provided by Mike Cynecki.
  • Session 5 Safe Routes to Behavior Change - LaJeunesse

    1. 1. Safe Routes to Behavior Change Seth LaJeunesse, NCSP, MCRP Pro Walk/Pro Bike Chattanooga, TN September 14, 2010
    2. 2. Overview <ul><li>Why consider behavior change principles? </li></ul><ul><li>Some principles of behavior change </li></ul><ul><li>Applied examples of these principles </li></ul><ul><li>Implications for practice </li></ul>
    3. 3. Why consider behavior change principles? ?
    4. 4. Why consider behavior change principles? <ul><li>Behavior change principles help us: </li></ul><ul><li>Explain why we respond the way we do to certain interventions </li></ul><ul><li>Predict how we are likely to respond to certain interventions </li></ul>
    5. 5. Some principles of behavior change Attitudes Norms Intention Behavior Self-efficacy and control Habit
    6. 6. Attitudes <ul><li>Beliefs about outcomes of behavior </li></ul><ul><li>+ </li></ul><ul><li>Values of the outcomes </li></ul><ul><li>Example Activity </li></ul><ul><li>Promotional Literature </li></ul>
    7. 7. Attitudes Norms Intention Behavior Self-efficacy and control Habit
    8. 8. Norms <ul><li>What we think important others are doing </li></ul><ul><li>What we sense important others think we should be doing </li></ul><ul><li>Example Activity </li></ul><ul><li>Visible walker/biker club </li></ul>
    9. 9. Attitudes Norms Intention Behavior Self-efficacy and control Habit
    10. 10. Intention <ul><li>A determination to do something </li></ul><ul><li>Social encouragement </li></ul><ul><li>Incentives </li></ul><ul><li>Example Activities </li></ul><ul><li>Classroom competitions </li></ul><ul><li>Frequent walker/biker </li></ul><ul><li>program </li></ul>
    11. 11. Attitudes Norms Intention Behavior Self-efficacy and control Habit
    12. 12. Self-efficacy and control <ul><li>Thoughts about how well we can do something </li></ul><ul><li>The amount of control we feel over doing something </li></ul><ul><li>Example Activities </li></ul><ul><li>Bike skills training </li></ul><ul><li>Parent-led safety patrol </li></ul>
    13. 13. Attitudes Norms Intention Behavior Self-efficacy and control Habit
    14. 14. Habit <ul><li>We develop habits by: </li></ul><ul><li>Doing something often </li></ul><ul><li>Doing something in a similar way each time </li></ul>
    15. 15. Habit, continued <ul><li>Habits are: </li></ul><ul><li>Automatic </li></ul><ul><li>Non-deliberate </li></ul><ul><li>Example Activities </li></ul><ul><li>Park-and-walk program </li></ul><ul><li>Promote SRTS to people new to an area/school </li></ul>
    16. 16. Recap Attitudes Norms Intention Behavior Self-efficacy and control Habit
    17. 17. Implications for practice Focus MORE on: Focus LESS on: Enhancing self-efficacy and control Improving attitudes Social encouragement and incentives Promoting SRTS to general public Storytelling Use of facts and statistics
    18. 18. Thank you <ul><li>Seth LaJeunesse </li></ul><ul><li>919-962-4236 </li></ul><ul><li>[email_address] </li></ul>

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