Gender Neutral Language
SML 794 : Communications Skills
Pawandeep Singh Maniktala
MBA – DMS IIT Delhi
Video : Max Life Insurance New Ad 2013 - Couple
( Video is Ad of insurance/ pension company and in this ad it is said that female member
of family will be benefited with sum assured money of husband pension after death
since male member of family is Earning member of the family and I feel is relevant
with the topic under study.)
2. Why to Use
3. When to Use
Formal documents in English often contain an
implication that an individual is male (or
when the role could be taken by
someone of either sex.
Ask your doctor if he can recommend…
Special offers for small businessmen
Why to Use
Organizations which Produce documents of nature with
gender biased text are increasingly likely to be accused
of sex bias.
Even if no formal complaint is made, people who have
dealings with the organizations may feel aggrieved, or
may be put off.
In this way, potential employees, customers or students
may be deterred, present ones may be dissatisfied.
When to Use
Change is is required to make effort and
It is a Management responsibility.
Good Managers will recognize that this is not
only an ethical obligation , it is also a quality
● Advertising are seen not only by the target audience.
● Consider Meaning : Use Plural(their), Talk Directly(you)
● Refer to Objects
● Beware of Traditional Phrases
Role Based - Examples
● My Boss
Traditional Phrases - Examples
● Live life King Size !
● Tom , Dick and Harriet…
● May the Best Man Wins !
● A Practical Guide to Gender Neutral Language
Author / Creator: Pitt, M. J
● Google Images
Thank You !
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