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2012 Odissea nei Social - Simone Tornabene - #pwes3

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2012 Odissea nei Social - Simone Tornabene - #pwes3

  1. 1. 2012 Odissea nei Social Dove siamo e dove stiamo andando? Mushin aka Simone Tornabene Head of Digital @Cemit DSmartedì 19 giugno 12
  2. 2. Dove siamomartedì 19 giugno 12
  3. 3. 980 870 170 97 50 45 37 Facebook Youtube Twitter Linkedin Tumblr Badoo Pinterest Numero di visitatori unici mensili per dominio (mondo). Fonte: Google Ad Planner (Giugno 2012). Rielaborazione grafica a cura dellautore.martedì 19 giugno 12
  4. 4. 29 21 3,2 2,6 2,4 0,91 0,38 Facebook Youtube Twitter Badoo Linkedin Tumblr Pinterest Numero di visitatori unici mensili per dominio (Italia). Fonte: Google Ad Planner (Giugno 2012). Rielaborazione grafica a cura dellautore.martedì 19 giugno 12
  5. 5. • Social Media sono la principale destinazione online • Lutente altrovepassa su Facebook molto più tempo che medio (>30% del tempo in Italia) • Il Mobile cresce e tanto • I Social Network non sono un affare (solo) da ragazzini • Lutente attivo su Social Network ha offline uninfluenza sociale importante anche (opinion making) Fonte: Nielsen Social Media Report Q3 2011martedì 19 giugno 12
  6. 6. Q1 2006 Q2 2010 Social Media Web 2.0 New Media Volumi di ricerca mondo per le singole keyword (max=100). Fonte: Google Insights for Search (Giugno 2012). Rielaborazione grafica a cura dellautore.martedì 19 giugno 12
  7. 7. Q1 2006 Q3 2010 Social Media Web 2.0 New Media Volumi di ricerca Italia per le singole keyword (max=100). Fonte: Google Insights for Search (Giugno 2012). Rielaborazione grafica a cura dellautore.martedì 19 giugno 12
  8. 8. Profili FB Italiani 22 milioni Internauti Italiani 35 milioni Fonte: Google Adplanner, Facebook Ads, Eurisko (Giugno 2012). Rielaborazione grafica a cura dellautore.martedì 19 giugno 12
  9. 9. Dove andiamomartedì 19 giugno 12
  10. 10. martedì 19 giugno 12
  11. 11. martedì 19 giugno 12
  12. 12. martedì 19 giugno 12
  13. 13. martedì 19 giugno 12
  14. 14. Governance OPT-IN OPT-OUT Condivisa FB Privacy QBit: QBit: Vote – 57% utenti accetta – 99,7% utenti il cookie se viene accetta il cookie. richiesto OPT-IN espresso 87 – 99,9% utenti accetta il cookie se gli viene notificato lutilizzomartedì 19 giugno 12
  15. 15. Macro Trendmartedì 19 giugno 12
  16. 16. martedì 19 giugno 12
  17. 17. Risorse mobili Un nuovo equilibrio Centro-Periferia Dove si Lingua = ferma cultura lEconomia ?martedì 19 giugno 12
  18. 18. martedì 19 giugno 12
  19. 19. Mobile: gateway per lintegrazione dei canali e della realtà fisica con quella virtualemartedì 19 giugno 12
  20. 20. martedì 19 giugno 12
  21. 21. Voice vs. Touch Integrazione vs. Disintegrazionemartedì 19 giugno 12
  22. 22. Overload informativo = nuova ignoranza (informazione non è conoscenza).(Content curation, time saving, passive sharing) => non è più linformazione ad essere cruciale (scarsa) ma è il modello di apprendimento (gestione del fallimento).martedì 19 giugno 12
  23. 23. Information Overload Overload informativo = nuova ignoranza Content Ignoranza Strategia di (informazione non è conoscenza). Curation Apprendimento(Content curation, time saving, passive sharing) => non è più linformazione ad essere cruciale (scarsa) ma è il modello di Passive (Fallimento) apprendimento (gestione del fallimento). Sharingmartedì 19 giugno 12
  24. 24. www.cemitds.it @cemitds Addio e Grazie per tutto il salame www.mushin.it @mushin_ 24martedì 19 giugno 12

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