Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Raincoat survey findings


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Raincoat survey findings

  1. 1. Peter WallaceUniversity of WashingtonUQ MarketingWest Region
  2. 2.  104 University of Washington Students were surveyed at various locations on campus from 2/13/12 to 2/24/12 with the purpose of obtaining market research on the behavior of participants and the effect of marketing on purchasing a raincoat
  3. 3. What Is Your Year In School? X-axis: Grade in School Y-axis: # Students50403020100 Freshman Sophomore Junior Senior Other
  4. 4. What Is Your Major? X-axis: Major Y-axis: # of Students302010 0 * = Chemistry, Sociology, History, Environmental Science, Math, International Studies, Economics, Engineering ** = Political Science, Psychology, English *** = Law, Physics, Music, Architecture, Construction Management
  5. 5. Where Do You Live? On Campus (56%) Off Campus (44%)
  6. 6. Do You Own A Raincoat? Yes (96%) No (4%)
  7. 7. What Brand Of Raincoat Do You Own? X-axis: Brand of Raincoat Y-axis: # of Students 60 50 40 30 20 10 0 Mountain Hardware Helly Hansen Gore-Tex Hi Tec Obey
  8. 8. Where Did You Get Your Raincoat? Purchased in store (61%) Received as gift (19%) Purchased online (11%) Other (9%)
  9. 9. Rank Of Importance When Purchasing A Raincoat1) Style, Effectiveness at Repelling Rain (tie)2) Durability3) Price, Comfort (tie)4) Convince of purchasing location: store/online
  10. 10. Rank Of Importance Regarding Importance Of Advertising On Purchasing Decision1) Recommendation from a friend2) Seeing others wearing the brand3) Social media4) TV ads, Magazine (tie)5) Other: do research
  11. 11. How Would You Go About Purchasing A Raincoat In The Future?1) Ask for recommendation from a friend2) Go with the same brand I owned before3) Shop online4) Other: go to the store and browse5) Ask friends via social media
  12. 12. Are You Satisfied WithYour Current Raincoat? Sales Yes (95%) No (5%)