Market With Authority Sneak Preview

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Techniques to position you as the go-to expert in your field

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Market With Authority Sneak Preview

  1. 1. Build Credibility and Professional Name Recognition on the Web – Home Study Course Presented by: Pauline Wallin, Ph.D. Sneak Preview “ Be the go-to expert in your field.”
  2. 2. 4 Critical steps in building your online presence <ul><li>Identify who your audience is </li></ul><ul><li>Find out where your audience hangs out </li></ul><ul><li>Learn what your audience needs and wants from you </li></ul><ul><li>Produce what they need and want. (Research if necessary – know how to find information. ) </li></ul><ul><ul><li>Tip: Find your target audience online. Click to open Google in a new browser window. In the search box, type your topic of expertise, and add the word forum or discussion to your search. </li></ul></ul>
  3. 3. Then Now How the Internet has changed “ Today, there are many, many opportunities to connect with your audiences online, for little or no cost.”
  4. 4. Website or blog? <ul><li>Websites and blogs are becoming more similar to one another </li></ul><ul><li>Blogs are traditionally more interactive </li></ul><ul><li>Blogs are set up to add content without knowing any programming or design skills </li></ul><ul><li>Search engines love blogs – you can be listed very quickly. Each blog entry counts as a separate line in search results. 50 blog entries = 50+ search results linking to you! </li></ul>
  5. 5. Set up a blog in minutes! Get instant web presence – set up a blog at blogger.com Be noticed quickly and often by search engines. Use blogs (your own and others) to converse with your intended audience.
  6. 6. Mistakes professionals make in writing for online audiences <ul><li>Too wide a scope – the average mind can process only 5-7 chunks of info at a time </li></ul><ul><ul><li>Solution: Pick one small aspect of your topic. People will appreciate that you didn’t overload them. </li></ul></ul><ul><li>Too long an introduction – “pre-ramble” </li></ul><ul><ul><li>Solution : Get right to the point </li></ul></ul><ul><ul><li>Tip: Stay focused. End with 2 or 3 tips, no more. When people find your advice useful, they will seek you out for professional help when needed. </li></ul></ul><ul><ul><li>. </li></ul></ul>
  7. 7. Market With Authority: Build Credibility and Professional Name Recognition on the Web Build your online presence. Get recognized as the go-to expert in your field. I’ll take you by the hand and show you how, step by step. Click here to sign up now. 180-day no-risk guarantee Self-paced home-study course: 12+ hours of slides and audio

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