Build Credibility and Professional Name
Recognition on the Web Presented by: Pauline Wallin, Ph.D.

Welcome ! <ul><li>Course Schedule Jan
14 – Feb 15 </li></ul><ul><ul><li>Mondays : Get email link to an online lesson. </li></ul></ul><ul><ul><ul><li>Each lesson will end with a brief quiz. </li></ul></ul></ul><ul><ul><ul><li>Go through the lesson at your own pace </li></ul></ul></ul><ul><ul><li>Fridays 1:30 pm Eastern - Q&A session via conference call </li></ul></ul><ul><li>Questions? Contact me: </li></ul><ul><ul><ul><li>Pauline Wallin, Ph.D. </li></ul></ul></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Phone: 717-761-1814 </li></ul></ul></ul>

Build professional name recognition <ul><li>Attract
new business </li></ul>In person Via Phone Online

How to attract more business
<ul><li>First, answer these questions: </li></ul><ul><li>Who is your audience? </li></ul><ul><li>Where do they hang out? </li></ul><ul><li>What do they want to know? </li></ul>

Find audiences: groups and forums

Revolution Health

What do I do once
I get to the forums? <ul><li>Observe </li></ul><ul><li>Introduce yourself </li></ul><ul><li>Offer helpful tidbits of information or advice where appropriate </li></ul><ul><li>Don’t directly solicit business </li></ul><ul><li>Signature line at the bottom of all your postings: </li></ul><ul><ul><li>Your website </li></ul></ul><ul><ul><li>Link to a free download or specific page on your site </li></ul></ul>

Ways to showcase your expertise
<ul><li>Articles, tips </li></ul><ul><li>Newsletters </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts </li></ul><ul><li>Slidecasts </li></ul><ul><li>Comments on others’ blogs </li></ul><ul><li>. . . and much more </li></ul>

This course is designed to
help you: <ul><li>Reach new audiences </li></ul><ul><li>Share your passion </li></ul><ul><li>Attract new business </li></ul><ul><li>Click here for more details and to sign up. </li></ul>