Find New Audiences

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Ways to educate the the public about psychological science

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  • This is Dr. Pauline Wallin. This is a condensed replay of my presentation at the American Psychological Association Convention in 2007. It was part of a symposium titled “Communicating Psychological Science through the media.”
  • Find New Audiences

    1. 1. APA Convention 2007 Pauline Wallin, Ph.D. Independent Practice [email_address] Find new Audiences: Use Internet Technologies for Disseminating Psychological Information to the Public
    2. 2. <ul><li>Too much information online – Reduce overload </li></ul><ul><li>You can help filter the best nuggets from psychological research </li></ul><ul><li>Your audience knows you, likes you trusts you </li></ul>What the Public Needs From Psychologists
    3. 3. While educating the public you become recognized as an expert 1. Websites 2. Blogs - blogger.com, wordpress.com 3. Article banks 4. Online groups and forums 5. Podcasts, videocasts, slidecasts 6. Teleseminars Internet Tools to Educate the Public About Psychological Research
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    5. 5.
    6. 6.
    7. 7. Groups.google.com
    8. 8. Yahoo groups Click here to subscribe to this group.
    9. 9. <ul><li>Easy to set up and distribute e.g., via feedburner.com </li></ul><ul><li>Syndicated - content can be viewed without visiting the website where it’s posted. </li></ul><ul><li>People can subscribe, e.g, via iTunes </li></ul><ul><li>People can stream your content through their websites and blogs </li></ul>Podcasts, Videocasts, Slidecasts
    10. 10. <ul><li>Educational conference calls </li></ul><ul><li>Convenient, inexpensive </li></ul><ul><li>Reach people outside your geographic area </li></ul><ul><li>Record the call and offer the replay later - e.g., via audioacrobat </li></ul>Teleseminars
    11. 11. Teleseminar 1
    12. 12. Post-teleseminar replay access
    13. 13. Teleseminar 2
    14. 14. Spread the word about psychology! Build professional name recognition in the process. Want to learn more on how to do this? Click here . Pauline Wallin, Ph.D. drwallin@drwallin.com

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