<ul><li>By Pauline Wallin, Ph.D. </li></ul><ul><li>MarketWithAuthority.com </li></ul>Build Your Online Presence
Why have an online presence? <ul><li>1.46 billion people online </li></ul><ul><ul><li>(InternetWorldStats.com, June 30, 20...
Great demand for quality information <ul><li>Volume of online info is overwhelming. </li></ul><ul><li>Most people don’t ch...
Separate the hype from reality  From flickr.com
Web presence benefits YOU <ul><li>Brand yourself </li></ul><ul><li>Be the sought-after expert </li></ul><ul><li>Get paid e...
How to reach your audience <ul><li>Whom do you want to reach? - be specific </li></ul><ul><li>What kinds of problems can y...
Google Directory - Search for Information “Hubs”
How to get people interested <ul><li>Give useful tips and other info </li></ul><ul><li>Write articles, newsletter, blog (b...
Tips for writing online <ul><li>Give info in small bits, but frequently and consistently </li></ul><ul><li>Use simple lang...
<ul><li>Invite website visitors to sign up for your  mailing list Give something free for signing up </li></ul><ul><li>You...
The End Boost your online presence today! Pauline Wallin, Ph.D. Want more info? MarketWithAuthority.com Music by Family Gr...
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Build Your Online Professional Presence

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Ways to build your online presence and reach a wide but targeted audience

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  • Thanks, that is is very kind of you. It is the same format that I use for my comprehensive home-study course on marketing online: http://marketwithauthority.com
    -- Pauline
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  • Thanks, that's very kind of you. This format is what I used for my comprehensive, step-by-step home study course on marketing: http://marketwithauthority.com
    -- Pauline
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A very lucid presentation with a practical approach
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Build Your Online Professional Presence

  1. 1. <ul><li>By Pauline Wallin, Ph.D. </li></ul><ul><li>MarketWithAuthority.com </li></ul>Build Your Online Presence
  2. 2. Why have an online presence? <ul><li>1.46 billion people online </li></ul><ul><ul><li>(InternetWorldStats.com, June 30, 2008) </li></ul></ul><ul><li>If 99.9% of Internet users are NOT interested, there are still almost 1.5 million who might be </li></ul><ul><li>If only 40% of these speak English => potential audience of 600,000 </li></ul><ul><li>Widespread Internet presence boosts LOCAL credibility </li></ul>
  3. 3. Great demand for quality information <ul><li>Volume of online info is overwhelming. </li></ul><ul><li>Most people don’t check sources </li></ul><ul><li>As a professional, you provide quality info that people can trust </li></ul>
  4. 4. Separate the hype from reality From flickr.com
  5. 5. Web presence benefits YOU <ul><li>Brand yourself </li></ul><ul><li>Be the sought-after expert </li></ul><ul><li>Get paid expert fees </li></ul>
  6. 6. How to reach your audience <ul><li>Whom do you want to reach? - be specific </li></ul><ul><li>What kinds of problems can you help people solve? </li></ul><ul><li>Go to where they hang out </li></ul><ul><li>Find out what they want to know </li></ul>
  7. 7. Google Directory - Search for Information “Hubs”
  8. 8. How to get people interested <ul><li>Give useful tips and other info </li></ul><ul><li>Write articles, newsletter, blog (blogger.com) </li></ul><ul><li>Join online conversations - blogs and news websites, social networking (Linkedin) </li></ul><ul><li>Set up a survey </li></ul><ul><li>Multimedia - audio, youtube, slideshow </li></ul>
  9. 9. Tips for writing online <ul><li>Give info in small bits, but frequently and consistently </li></ul><ul><li>Use simple language </li></ul><ul><li>Physical layout – Easy to read: </li></ul><ul><ul><li>white space </li></ul></ul><ul><ul><li>bullet points </li></ul></ul><ul><ul><li>headings, sub-headings </li></ul></ul>
  10. 10. <ul><li>Invite website visitors to sign up for your mailing list Give something free for signing up </li></ul><ul><li>Your contact info on everything you write </li></ul><ul><li>Send out useful info often </li></ul>Stay in touch
  11. 11. The End Boost your online presence today! Pauline Wallin, Ph.D. Want more info? MarketWithAuthority.com Music by Family Groove Company

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