Iron Den   est. 2010 … make yourself at home. Muhlenberg’s Movie Lounge Lauren Karas      Kelly McLaughlin      Phil Wei...
We took a quick survey… asked 50 random Muhlenberg students what they thought of the social life on campus.  Were they hap...
We got to talking with these students and found that… <ul><li>they felt like there was a lack of “cool” casual social acti...
So we developed Iron Den… <ul><li>a movie lounge that aims to to provide a sophisticated and comfortable environment where...
Our philosophy is to <ul><li>relaxed atmosphere </li></ul><ul><li>somewhat traditional yet unique product offering   </li>...
It’s an experience. <ul><li>better-than-average popcorn, candies and soda  </li></ul><ul><ul><li>Jones Soda= $2.50/12 oz. ...
Red Door out.  Iron Den in.
Home away from home.   <ul><li>nostalgic feel </li></ul><ul><li>distressed wood floors  </li></ul><ul><li>fully functionin...
 
If we market, they will come.   <ul><li>Facebook page </li></ul><ul><ul><li>Word of Mouth  </li></ul></ul><ul><ul><li>host...
<ul><li>Flyers  </li></ul><ul><ul><li>announce current new release and classic favorites playing  </li></ul></ul><ul><ul><...
 
 
<ul><li>Campus Liaisons </li></ul><ul><ul><li>buzz marketing  </li></ul></ul><ul><ul><li>2 from each class </li></ul></ul>...
<ul><li>Direct Mail Coupons </li></ul><ul><ul><li>top Facebook contributors  </li></ul></ul><ul><ul><li>valued, frequent c...
 
<ul><li>Napkin Dispenser Ads </li></ul><ul><ul><li>promote weekly refreshment specials within Iron Den, as well as outside...
 
There’s no “I” in Team.   <ul><li>friendly, fun corporate culture  </li></ul><ul><li>laid-back management style </li></ul>...
 
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  • Kelly
  • Kelly
  • Kelly
  • Phil
  • Phil
  • Lauren We have the traditonal snacks with an upscale twist Josh early candies- sophisticated Helping put money back into allentowns business Lounge social area: another unique twist separates us from other movie theaters. Other theaters are in an out. At iron den we want to encourage people talking about movies and hanging out. combination place- gives people a place to talk. http://www.youtube.com/watch?v=WKtrLiQTSM8
  • Phil
  • Lauren focusing on warm neutrals, like khakis and beiges, and be accented with rustic and metal tones, like chocolate brown and copper.  Kitchen act as refreshments: act like your walking into someones house, you see a kitchen den and then a movie theater
  • Kelly (show commercial)
  • Phil
  • Attention goes immed. To popcorn and soda
  • Lauren Car companies are doing it now: toyota is giving new models out to trend setters who have a lot of connections. Giving them a car is less expensive then trying to reach people
  • Kelly
  • Kelly
  • Lauren Work hard, play hard
  • Lauren
  • Iron Den presentation

    1. 1. Iron Den est. 2010 … make yourself at home. Muhlenberg’s Movie Lounge Lauren Karas  Kelly McLaughlin  Phil Weisgold
    2. 2. We took a quick survey… asked 50 random Muhlenberg students what they thought of the social life on campus. Were they happy with the current social scene? 20 said yes 18 were neutral 12 said no
    3. 3. We got to talking with these students and found that… <ul><li>they felt like there was a lack of “cool” casual social activities on campus. </li></ul><ul><li>even though they like the new dining facility, they missed the cozier feel of the “old Seegers”. </li></ul><ul><li>many found MAC’s programming to be insufficient, out of touch with reality and “so freshman year”. </li></ul><ul><li>one of the most common casual weekend activities was movie watching. </li></ul>
    4. 4. So we developed Iron Den… <ul><li>a movie lounge that aims to to provide a sophisticated and comfortable environment where Muhlenberg students are able to have an in-home cinematic theater experience. Iron Den's convenient location provides accessibility for all students to enjoy a current film and traditional snacks with a unique charm. </li></ul>
    5. 5. Our philosophy is to <ul><li>relaxed atmosphere </li></ul><ul><li>somewhat traditional yet unique product offering </li></ul>… make yourself at home.
    6. 6. It’s an experience. <ul><li>better-than-average popcorn, candies and soda </li></ul><ul><ul><li>Jones Soda= $2.50/12 oz. bottle </li></ul></ul><ul><ul><li>Dale & Thomas Popcorn= $5/ft. long bag </li></ul></ul><ul><ul><li>Josh Early Candies= $8/seven oz. bag </li></ul></ul><ul><li>hybrid first-run, second-run and art house or repertory theatre </li></ul><ul><ul><li>would currently be showing Love & Other Drugs and Harry Potter and the Deathly Hallows, Part 1= $10 </li></ul></ul><ul><ul><li>Big Daddy </li></ul></ul><ul><li>lounge social area </li></ul>
    7. 7. Red Door out. Iron Den in.
    8. 8. Home away from home. <ul><li>nostalgic feel </li></ul><ul><li>distressed wood floors </li></ul><ul><li>fully functioning kitchen </li></ul><ul><ul><li>Big Chill appliances </li></ul></ul><ul><li>no harsh overhead lighting </li></ul><ul><ul><li>Table and floor lamps </li></ul></ul><ul><ul><li>Wall sconces </li></ul></ul><ul><li>comfortable furniture </li></ul><ul><ul><li>big leather chairs </li></ul></ul><ul><ul><li>couches upholstered in hardy menswear fabrics </li></ul></ul>
    9. 10. If we market, they will come. <ul><li>Facebook page </li></ul><ul><ul><li>Word of Mouth </li></ul></ul><ul><ul><li>host conversations </li></ul></ul><ul><ul><li>post video updates of events </li></ul></ul><ul><ul><li>post video commercials </li></ul></ul>
    10. 11. <ul><li>Flyers </li></ul><ul><ul><li>announce current new release and classic favorites playing </li></ul></ul><ul><ul><li>promote any special presentation films </li></ul></ul><ul><ul><ul><li>student films </li></ul></ul></ul><ul><ul><ul><li>independent films </li></ul></ul></ul><ul><ul><li>promote Grand Opening: Feature Presentation Event </li></ul></ul><ul><ul><ul><li>48-Hour Movie Marathon </li></ul></ul></ul>
    11. 14. <ul><li>Campus Liaisons </li></ul><ul><ul><li>buzz marketing </li></ul></ul><ul><ul><li>2 from each class </li></ul></ul><ul><ul><li>friendly, outgoing, trend setter </li></ul></ul><ul><ul><li>free admission to three movies per month </li></ul></ul>
    12. 15. <ul><li>Direct Mail Coupons </li></ul><ul><ul><li>top Facebook contributors </li></ul></ul><ul><ul><li>valued, frequent customers </li></ul></ul>
    13. 17. <ul><li>Napkin Dispenser Ads </li></ul><ul><ul><li>promote weekly refreshment specials within Iron Den, as well as outside </li></ul></ul><ul><ul><ul><ul><ul><li>Campus Restaurant </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>GQ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Freshens </li></ul></ul></ul></ul></ul>
    14. 19. There’s no “I” in Team. <ul><li>friendly, fun corporate culture </li></ul><ul><li>laid-back management style </li></ul><ul><ul><li>monthly employee bragging rights </li></ul></ul>
    15. 21. Questions?

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