Ta Nguyen Thy
Head of Art& Creative
presents
Agenda
Click the title to land on the desired page!
1. Professional profile
2. Design style
3. Key roles in Quan Thy Adver...
Professional profile
Be inspired and challenged to deliver impact
solutions that capture the core of a brand.
Thy’s spectr...
Design style
‘Chic’ design style:
*	Creative in layouts to be modern
*	Sophistication in details to impose elegance
*	Harm...
Key roles in Quan Thy
As head of Creative & Design, Thy inspires and challenge
creative team to deliver impact solutions t...
Portfolio
Graphics & print
Thy owns a strong and diversified skills working with printed items. Having the
magic to blend ...
Portfolio - graphics & print
Click the title to land on the desired page!
Quan Thy Advertising
Propertysearchvn.com
Kim Tr...
Logo
QuanThy
Advertising
Our concept for this logo is simple.
The type face reflects the freedom,
flexibility and sophisti...
Logo Propertysearchvn.com
The logo icon is a nice combination of the image of a home equivalent to the word ‘property’ and...
Logo
Kim Travel
Kim’s Co is a travel agency offering an
extensive range of travel supported
services from visa application...
Logo Du Khuc Phu Tang
The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symb...
Logo Laguna Lang Co Grand Opening
The creation of this logo serves exclusively for the Grand Opening Campaign of Laguna Lă...
Portfolio - graphics & print
Click the title to land on the desired page!
Quan Thy Advertising
Fusion Maia Đà Nẵng:
	 Stat...
Quan Thy Advertising
The idea is “personalization” where we used sketched throughout all items.
Item: letterhead, envelop,...
Fusion Maia Da Nang
Fusion Maia Da Nang is a fusion of east and west, people and nature where minimalist is appreciated to...
Fusion Maia Da Nang
The idea come from the main architecture of the resort, the square. The square shaped menu wrapped by
...
Du Khuc Phu tang
Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the
conce...
Laguna Lang Co - Destination
The design is driven by the green color and the leaf pattern. The “simplicity” remains throug...
Laguna Lang Co - Property
Item: cd cover and label
31,5 CM
to Agenda19
Laguna Lang Co - Golf Club
Still keeping key visual identity of Laguna Lang Co brand, the design, however, is a twist of L...
Laguna Lang Co - Triathlon 2013
Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its...
Laguna Lang Co - Services Central
Adapt branded logo and key communication message on transportation.
Item: 7-seat car, bu...
Banyan Tree Seedling Hoi An
Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire childr...
Banyan Tree Seedling Hoi An
The design is driven the brand logo color - yellow and a floral pattern, which can be recalled...
Fusion Lounge Hoi An
Fusion Lounge Hoi An is Fusion Maia Da Nang’s restaurant & spa outlet located in Hoi An to offer gues...
Goc Viet
Goc Viet provides a wide range of products and services including tour operation and management, import
of chemic...
Kim Travel
Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application,
air...
T’Lat Coffee
Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings
you ...
Portfolio - graphics & print
Click the title to land on the desired page!
Ut Bach Thuy
Q Cafe
Packaging & Labels
Thy knows...
Ut Bach Thuy
Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural fe...
Q Cafe
Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German,
...
Portfolio - graphics & print
Click the title to land on the desired page!
Banyan Tree Lăng Cô & Angsana Lăng Cô - Job fair...
Banyan Tree
Lang Co &
Angsana Lang Co
- Job fair
The Job fair is one of recruiting
and corporate branding tools
Laguna Lan...
Laguna
Lang Co -
Triathlon
2013
Race to Discover
Vietnam, The Laguna
Lang Co Triathlon
aims to build on the
success of its...
Laguna
Lang Co -
Property
The booth aims to create
a ‘wow’ impression about
the real estate. The visual
also helps reinfor...
Laguna Lang
Co - Grand
Opening
Event to launch Laguna
Lang Co integrated
projects.
Item: stage, backdrop,
standee
to Agend...
Abbott
The backdrop aims
to promote the
online photo contest
organized by Abbott,
showcases the most
impressive pictures
a...
T3H
Seminar
Event to introduce
a new course: “How
designers can work
more professional”
Item: flyer, standee,
poster
to Ag...
Egg Mud
Bath
Egg Mud Bath
provides guests with
exclusive mud bathing
in an egg designed
bath tub. The design
is inspired b...
Mercedes
Benz
“Color of Life” is VSA’s
frequent customer
events for family with the
objective to tease them
to visit the s...
Portfolio - graphics & print
Click the title to land on the desired page!
Laguna Lăng Cô - Triathlon 2013
Laguna Lăng Cô -...
Laguna Lang Co - Triathlon 2013
Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its...
Laguna Lang Co - Grand Opening
Event to launch Laguna Lang Co integrated projects.
Item: banner
to Agenda43
Laguna Lăang Co - CSR - School Water Project
The banner promotes the CSR program to train and educate small students how t...
John Robert Power
In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch poin...
Laguna Lang Co - Community Day
Event to promote CSR activities
Item: banner
to Agenda46
Laguna Lang Co - Golf Club
Item: backdrop, standee
to Agenda47
Portfolio - graphics & print
Click the title to land on the desired page!
Laguna Lăng Cô - Destination
Laguna Lăng Cô - Co...
Laguna Lang Co - Destination
Campaign objective is to promote the Lăng Cô as an unspoiled MUSTGO destination and a great p...
Laguna Lang Co - Country Club Membership
Campaign objective is to build awareness and recruit membership for the Country C...
Laguna Lang Co - Golf Club
Campaign objective is to build awareness of the launching Laguna Lăng Cô Golf Club by Nick Fald...
Laguna Lang Co - Property
Campaign objective is to build awareness of the launching Laguna Lăng Co complex with various re...
Mercedes Benz
The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is
u...
Heritage Line
Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides
l...
Fusion Maia Da Nang
Campaign objective is to build awareness of Việt Nam’s hippest 5-star beach resort - Fusion Maia Da Na...
Portfolio - graphics & print
Click the title to land on the desired page!
Laguna Lăng Cô - Destination
Laguna Lăng Cô - Co...
Laguna Lang Co - Destination
The booklet introduces about heritages and cultures of Hue, Da Nang & Lang Co. It also featur...
Laguna Lang Co - Country Club Membership
The sales kit created to promote and sell the membership of the country club. It ...
Laguna Lang Co - Golf Club
These sales collateral aim to promote the membership of the golf club and attract regular golfe...
Laguna Lang Co - Property
These sales collateral include a brochure aims to promote and sell the villas for investors and ...
Laguna Lang Co - Tours & Activities
This booklet features various tour programs and activities to discover the mystic Hoi ...
Laguna Lang Co - Triathlons 2013
This booklet in magazine style provides detailed information about the biggest-ever-event...
Spirit Spa
Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.
I...
Banyan Tree Seedling
Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children thro...
Design Working Class
Sales collateral for a design class
Item: flyer
to Agenda65
Fusion Maia Da Nang
These sales collateral include a square, tri-fold brochure highlighting unique selling propositions of...
Q Cafe
This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product
categories and ...
Portfolio
Click the title to land on the desired page!
Web interface
Banner Web
E-mail marketing
Interactive
Thy understan...
Portfolio - interactive
Click the title to land on the desired page!
John Robert Powers
Ivy Seafood Restaurant
Ivy Spa
Cam...
John Robert Powers
The theme images follow the concept of active working ants, both individual and in group, combining wit...
Ivy Seafood Restaurant
This restaurant offers refined sea food. The interface uses the color of red to enhance taste and f...
Ivy Spa
This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and
ret...
Cam Ranh Bayview Tower
The interface uses green color to evoke a feeling of coziness, serenity and family gatherings. Thes...
Quan Thy Advertising
The website showcases a nice portfolios and expertise of the agency.
to Agenda74
Portfolio - interactive
Click the title to land on the desired page!
BMG School
Laguna Lăng Cô - Property
Banner Web
Thy k...
BMG
These banners communicate the commitments and promises of the training center.
to Agenda76
Laguna Lang Co - Property
These banners aim to build brand awareness of the real estate projects.
to Agenda77
Portfolio - interactive
Click the title to land on the desired page!
Laguna Lăng Cô - Property
Laguna Lăng Cô - Country Cl...
Laguna Lang Co - Property
Email invitation for a sales presentation
Item: email invitation, e-factsheet
This is our pleasu...
Laguna Lang Co - Country Club Membership
The email advertisement aims to promote the membership of the country club.
Item:...
Laguna Lang Co - Golf Club
The email advertisement aims to promote the membership of golf club.
Item: email advertisement
...
Lotus Agency - Hilton eNewsletter
This enewsletter keeps subscribers update on latest news and promotions of the Hilton in...
Portfolio
Click the title to land on the desired page!
Fusion Maia Da Nang
Laguna Lang Co - Property
Design Working Class
...
Fusion Maia
Da Nang
The short film about Fusion
Maia Da Nang
http://www.youtube.com/watch?v=QzXphalBKgk
http://www.youtube...
Laguna Lang
Co - Property
A short film about the
Angsana Residence project
http://www.youtube.com/watch?v=YkhX1w6ur6I
to A...
Design
Working Class
Teaser for advertising the
class
http://www.youtube.com/watch?v=wD5mNgQ3HbY
to Agenda86
T3H Seminar
Short film showcases portfolios
of students
http://youtu.be/aRqoNwMEfzI
to Agenda87
Heritage Line
Short film about cruises of
Heritage Line
http://www.youtube.com/watch?v=zUPSUlPnoGQ
to Agenda88
Portfolio
Click the title to land on the desired page!
Photo touch-up
Font Localization
Others
to Agenda89
90
95
Portfolio - others
Click the title to land on the desired page!
Laguna Lăng Cô - Destination
Laguna Lăng Cô - Property
Lag...
Laguna Lang Co - Destination
Landscape photos
Photo: Ian
Lang Co Bay
to Agenda91
Laguna Lang Co - Property
Landscape photos
to Agenda92
Laguna Lang Co - Tours & Activities
Activity photos
to Agenda93
Lotus Agency
Interior photos
to Agenda94
Portfolio - others
Click the title to land on the desired page!
Font Localization
Thy can create Vietnamese written fonts ...
UTM Helvetica Neue LT Std.
a	b	c	d	d	e	f	 g	h	i	 j	 k	m	n	o	p	
q	r	 s	t	 u	v	w	z
A	B	C	D	D	E	F	G	H	I	 J	 K	M	N	O	P	
Q	 R	 ...
UTM Zapfino ExtraLT Pro
a	b	c	d	d	e	f	g	h	i	j	k	m	n	o	p	q	
r	 s	 t	 u	v	 w	z
A	B	C	D	D	E	F	 G	H	I	 J	 K	M	N	O	P	
Q	 R	 S	 ...
to Agenda98
UTM Betina SriptC
a	 b	 c	 d	 d	 e	 f	 g	 h	 i	 j	 k	 m	 n	 o	 p	 q	
r	 s	 t	 u	 v	 w	 z
A	 B	 C	 D	D	E	 F	 G	...
Quan Thy Advertising_Credentials Ta Nguyen Thy_17062013_email version
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A portfolio of one of our stars - Ta Nguyen Thy

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Quan Thy Advertising_Credentials Ta Nguyen Thy_17062013_email version

  1. 1. Ta Nguyen Thy Head of Art& Creative presents
  2. 2. Agenda Click the title to land on the desired page! 1. Professional profile 2. Design style 3. Key roles in Quan Thy Advertising 4. Portfolios: Graphics & print: * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature Interactive: * Web interface * Banner web * Email marketing Film Others: * Photo touch-up * Font Localization 3 4 5 6 7 13 29 32 41 48 56 68 69 75 78 83 89 90 95
  3. 3. Professional profile Be inspired and challenged to deliver impact solutions that capture the core of a brand. Thy’s spectrum of projects has been diversified, ranging from brand identity to communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy, Abbott, Q Cafe, T3H Centre (University of Natural Sciences). She has a BA of Japanese Language and Culture, Associate of Tourism and Certificate of Multimedia Design. Thy is also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep” contest organized by VCCI in 2008. to Agenda3
  4. 4. Design style ‘Chic’ design style: * Creative in layouts to be modern * Sophistication in details to impose elegance * Harmony to look luxurious & attractive * Simplicity to create first hand impression to Agenda4
  5. 5. Key roles in Quan Thy As head of Creative & Design, Thy inspires and challenge creative team to deliver impact solutions that capture the core of a brand. With a good knowledge of marketing and branding as well as her excellence skills of design in various functions from print, interactive and film editing, Thy is a concept generator for clients and motivator for the creative team to deliver the best products within a given time constrains and resources. to Agenda5
  6. 6. Portfolio Graphics & print Thy owns a strong and diversified skills working with printed items. Having the magic to blend color harmoniously, supported by her creativeness in arranging elements within the given layout and knowledge of print materials, all help to create deliverable look well after production. Click the title to land on the desired page! to Agenda6 7 13 29 32 39 46 54 * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature
  7. 7. Portfolio - graphics & print Click the title to land on the desired page! Quan Thy Advertising Propertysearchvn.com Kim Travel Du Khuc Phu Tang Laguna Lăng Cô Grand Opening Logo Fuelling branding and marketing background into creation of logo is her strength. This ability helps the logos have their own essences and survive a long term brand strategy. All the logos have the same quality in terms of simplicity, balance and easiness to recall. to Agenda7 8 9 10 11 12
  8. 8. Logo QuanThy Advertising Our concept for this logo is simple. The type face reflects the freedom, flexibility and sophistication. While ‘Quan’ & ‘Thy’ is written connected emphasizing that we are strong team players. The red color embodies our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity, flexibility, freedom and . The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the long run, when Quan Thy is to expand to other business lines, it will be added to this tagline. to Agenda8
  9. 9. Logo Propertysearchvn.com The logo icon is a nice combination of the image of a home equivalent to the word ‘property’ and image of the loop equivalent to the word ‘search’. These 2 images are integrated to create a simple icon and easy to recall. The main colors are black standing for strength and stability while the blue standing for flexibility or water, an indispensable factor in buying and selling real estate. to Agenda9
  10. 10. Logo Kim Travel Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. The logo is expected to reflect all the services provided. We reach the solution to use 3 icons responding to 3 core services stated in the tag line under the logo type. to Agenda10
  11. 11. Logo Du Khuc Phu Tang The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in Japan’s culture. to Agenda11
  12. 12. Logo Laguna Lang Co Grand Opening The creation of this logo serves exclusively for the Grand Opening Campaign of Laguna Lăng Cô. Therefore it is used as key visual icon on all communication collateral of the campaign. to Agenda12
  13. 13. Portfolio - graphics & print Click the title to land on the desired page! Quan Thy Advertising Fusion Maia Đà Nẵng: Stationery & Amenity Menu Five Restaurant Du Khuc Phu Tang Laguna Lăng Cô - Destination Laguna Lăng Cô - Property Laguna Lăng Cô - Golf Club Laguna Lăng Cô - Triathlon 2013 Laguna Lăng Cô - Services Central Banyan Tree Seedling Hội An Stationery Menu Identity Identity can be compared as the “visual” essences of the brand. Thy always dig inside a brand to obtain an in-depth knowledge and articulate through the language of design. Fusion Lounge Hội An Goc Viet Kim Travel T’Lat to Agenda13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
  14. 14. Quan Thy Advertising The idea is “personalization” where we used sketched throughout all items. Item: letterhead, envelop, CD label and cover, business card, employee name tag to Agenda14
  15. 15. Fusion Maia Da Nang Fusion Maia Da Nang is a fusion of east and west, people and nature where minimalist is appreciated to bring guests the most of natural living experience. The designs reflect simplicity and harmony. Item: folder, shopping bag, CD cover, sugar sticks, ingredient box, tea pot, cup to Agenda15
  16. 16. Fusion Maia Da Nang The idea come from the main architecture of the resort, the square. The square shaped menu wrapped by square plastic aims to create simplicity yet elegance and luxury. Item: menu to Agenda16
  17. 17. Du Khuc Phu tang Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The identity and communications are developed to enforce a strong positioning and closely reflect the characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional. to Agenda17
  18. 18. Laguna Lang Co - Destination The design is driven by the green color and the leaf pattern. The “simplicity” remains through every items, yet it creates a feeling of luxury and sophistication. Item: pen box, pen, usb stick, cd label, notepad, shopping bag Option 1 Option 2 Option 1 Option 2 Option 3 FRONT SIDE BACK SIDE Option 1_White Option 2_Blue to Agenda18
  19. 19. Laguna Lang Co - Property Item: cd cover and label 31,5 CM to Agenda19
  20. 20. Laguna Lang Co - Golf Club Still keeping key visual identity of Laguna Lang Co brand, the design, however, is a twist of Laguna and Nick Faldo brand as the golf course is developed by Sir Nick Faldo. Item: letterhead, envelop, business card, pen, shopping bag, cup, calendar, lighter to Agenda20
  21. 21. Laguna Lang Co - Triathlon 2013 Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program. Item: t-shirt, swimming cap, athlete bottle, medal to Agenda21
  22. 22. Laguna Lang Co - Services Central Adapt branded logo and key communication message on transportation. Item: 7-seat car, bus, truck, to Agenda22
  23. 23. Banyan Tree Seedling Hoi An Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: letter head, envelop, note pad, sticker, cd cover and label, pen, employee name tag, shopping bag, ipad holder to Agenda23
  24. 24. Banyan Tree Seedling Hoi An The design is driven the brand logo color - yellow and a floral pattern, which can be recalled to the traditional Hoi An. The leather cover of the menu creates a luxury feeling. Item: menu frontfrontfrontfront to Agenda24
  25. 25. Fusion Lounge Hoi An Fusion Lounge Hoi An is Fusion Maia Da Nang’s restaurant & spa outlet located in Hoi An to offer guests added services like free foot massage and free breakfast outside the area of the resort. The concept of the square shape is driven by the architecture concept of the resort - the square structure. Item: menu to Agenda25
  26. 26. Goc Viet Goc Viet provides a wide range of products and services including tour operation and management, import of chemicals and pest control solutions. We help standardize its current logo with a professional brand guideline and adapt the logo on letterhead, name card, envelop and red invoice. Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda26
  27. 27. Kim Travel Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. Item: company name board to Agenda27
  28. 28. T’Lat Coffee Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage paper background, highlighted with a western ornament and font style. All contributes to create a serene atmosphere, yet retains the elegance and luxury of the European. Item: menu to Agenda28
  29. 29. Portfolio - graphics & print Click the title to land on the desired page! Ut Bach Thuy Q Cafe Packaging & Labels Thy knows how to work out the essences out of a product and visualize it in her design language. to Agenda29 30 31
  30. 30. Ut Bach Thuy Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features of the products by wise selection of images and color schemes. Item: label to Agenda30
  31. 31. Q Cafe Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German, Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels containing the product variance names. The concept is created to make the look and feel of “all about coffee”! Item: package & label to Agenda31
  32. 32. Portfolio - graphics & print Click the title to land on the desired page! Banyan Tree Lăng Cô & Angsana Lăng Cô - Job fair Laguna Lăng Cô - Triathlon 2013 Laguna Lăng Cô Property - Summer Exhibition Laguna Lăng Cô - Grand Opening Abbott T3H - Seminar Mercedes Benz - Vietnam Star Automobile Egg Mud Bath Event & Exhibition Thy explores every purpose and target participants to work out the best design ideas to communicate the correct message. to Agenda32 33 34 35 36 37 38 39 40
  33. 33. Banyan Tree Lang Co & Angsana Lang Co - Job fair The Job fair is one of recruiting and corporate branding tools Laguna Lang Co is deploying to build up its team and good image in the eyes of local employees and community. Item: booth to Agenda33
  34. 34. Laguna Lang Co - Triathlon 2013 Race to Discover Vietnam, The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program. Item: standee, backdrop, booth to Agenda34
  35. 35. Laguna Lang Co - Property The booth aims to create a ‘wow’ impression about the real estate. The visual also helps reinforce what the sales agents are trying to sell to the buyers. Item: booth, standee to Agenda35
  36. 36. Laguna Lang Co - Grand Opening Event to launch Laguna Lang Co integrated projects. Item: stage, backdrop, standee to Agenda36
  37. 37. Abbott The backdrop aims to promote the online photo contest organized by Abbott, showcases the most impressive pictures about women.. Item: backdrop to Agenda37
  38. 38. T3H Seminar Event to introduce a new course: “How designers can work more professional” Item: flyer, standee, poster to Agenda38
  39. 39. Egg Mud Bath Egg Mud Bath provides guests with exclusive mud bathing in an egg designed bath tub. The design is inspired by 2 dominant elements within the resort: egg and banana trees growing at every corner of the place. Expertise: Design Item: invitation kit | shopping bag to Agenda39
  40. 40. Mercedes Benz “Color of Life” is VSA’s frequent customer events for family with the objective to tease them to visit the showroom. Inspired by the brand association of luxury and elegance, we offer 2 concept: 1) The visual of a type print on a dark background; 2) The colorful floral texture on a white background Expertise: design Item: invitation
  41. 41. Portfolio - graphics & print Click the title to land on the desired page! Laguna Lăng Cô - Triathlon 2013 Laguna Lăng Cô - Grand Opening Laguna Lăng Cô - CSR - School Water Project Laguna Lăng Cô - CSR - Community Day Laguna Lăng Cô - Golf Opening John Robert Powers Out Door Thy knows how to maximize the visual to create the most impact in a given ambient or space. to Agenda41 42 43 44 45 46 47
  42. 42. Laguna Lang Co - Triathlon 2013 Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program. Item: banner, billboard to Agenda42
  43. 43. Laguna Lang Co - Grand Opening Event to launch Laguna Lang Co integrated projects. Item: banner to Agenda43
  44. 44. Laguna Lăang Co - CSR - School Water Project The banner promotes the CSR program to train and educate small students how to practice hygiene in a correct way. Item: banner to Agenda44
  45. 45. John Robert Power In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted things to make it look simple and clear to the passer-by. Item: banner to Agenda45
  46. 46. Laguna Lang Co - Community Day Event to promote CSR activities Item: banner to Agenda46
  47. 47. Laguna Lang Co - Golf Club Item: backdrop, standee to Agenda47
  48. 48. Portfolio - graphics & print Click the title to land on the desired page! Laguna Lăng Cô - Destination Laguna Lăng Cô - Country Club Membership Laguna Lăng Cô - Golf Club Laguna Lăng Cô - Property Mercedes Benz Heritage Line Fusion Maia Da Nang Print Ad Thy explores the objectives behind every campaign and adds-on her sensible insights into every print ad. to Agenda48 49 50 51 52 53 54 55
  49. 49. Laguna Lang Co - Destination Campaign objective is to promote the Lăng Cô as an unspoiled MUSTGO destination and a great place to get away with many interesting activities. to Agenda49
  50. 50. Laguna Lang Co - Country Club Membership Campaign objective is to build awareness and recruit membership for the Country Club Membership where members receive a lot of benefits visiting and enjoying sport activities at Lăng Cô destination, to Agenda50
  51. 51. Laguna Lang Co - Golf Club Campaign objective is to build awareness of the launching Laguna Lăng Cô Golf Club by Nick Faldo. to Agenda51
  52. 52. Laguna Lang Co - Property Campaign objective is to build awareness of the launching Laguna Lăng Co complex with various real estate for sales. to Agenda52
  53. 53. Mercedes Benz The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is utilized. to Agenda53
  54. 54. Heritage Line Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina- Colonial luxury lifestyle intended at their target customers. to Agenda54
  55. 55. Fusion Maia Da Nang Campaign objective is to build awareness of Việt Nam’s hippest 5-star beach resort - Fusion Maia Da Nang. to Agenda55
  56. 56. Portfolio - graphics & print Click the title to land on the desired page! Laguna Lăng Cô - Destination Laguna Lăng Cô - Country Club Membership Laguna Lăng Cô - Golf Club Laguna Lăng Cô - Property Laguna Lăng Cô - Tours & Activities Laguna Lăng Cô - Triathlon 2013 Spirit Spa Banyan Tree Seedling Hoi An Design Working Class Fusion Maia Da Nang Q Cafe Collateral & Literatures Thy always have ideas and solutions to communicate the messages and stories under various formats of communication collateral. to Agenda56 57 58 59 60 61 62 63 64 65 66 67
  57. 57. Laguna Lang Co - Destination The booklet introduces about heritages and cultures of Hue, Da Nang & Lang Co. It also features the integrated projects of Laguna Lang Co with high end entertainment and retreat complex. Item: brochure / booklet to Agenda57
  58. 58. Laguna Lang Co - Country Club Membership The sales kit created to promote and sell the membership of the country club. It includes: a 16 page booklet (brochure) introducing about benefits of membership accompanies with 4 inserted rate sheets and put inside a nice envelop; membership cards and standees. Item: brochure, rate sheet, envelop, membership card, standees to Agenda58
  59. 59. Laguna Lang Co - Golf Club These sales collateral aim to promote the membership of the golf club and attract regular golfers. Item: brochure, poster, flyer to Agenda59
  60. 60. Laguna Lang Co - Property These sales collateral include a brochure aims to promote and sell the villas for investors and standees placed within the property areas. Item: brochure, standee to Agenda60
  61. 61. Laguna Lang Co - Tours & Activities This booklet features various tour programs and activities to discover the mystic Hoi An. Designed in the format of pocket size (A5), the booklet allows travelers to easily take along and search for helpful info at their convenience. Item: booklet / brochure to Agenda61
  62. 62. Laguna Lang Co - Triathlons 2013 This booklet in magazine style provides detailed information about the biggest-ever-event-in-town - Laguna Lang Co Triathlons 2013. Item: booklet to Agenda62
  63. 63. Spirit Spa Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa. Item: brochure to Agenda63
  64. 64. Banyan Tree Seedling Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self- sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: poster, standee, flyer to Agenda64
  65. 65. Design Working Class Sales collateral for a design class Item: flyer to Agenda65
  66. 66. Fusion Maia Da Nang These sales collateral include a square, tri-fold brochure highlighting unique selling propositions of the resort; A5 flyers featuring latest promotion programs and standee. Item: standee, brochure, flyer to Agenda66
  67. 67. Q Cafe This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product categories and names. Item: brochure to Agenda67
  68. 68. Portfolio Click the title to land on the desired page! Web interface Banner Web E-mail marketing Interactive Thy understands the cons of short time concentration of internet users and is aware that motion can create impression and interest of users to do a desired action - a click through. to Agenda68 69 75 78
  69. 69. Portfolio - interactive Click the title to land on the desired page! John Robert Powers Ivy Seafood Restaurant Ivy Spa Cam Ranh Bayview Tower Quan Thy Advertising Web interface Nice design is not enough! Thy knows and prioritize web usability in her design to easily navigate users to land on desired pages. to Agenda69 70 71 72 73 74
  70. 70. John Robert Powers The theme images follow the concept of active working ants, both individual and in group, combining with wise ad copy underline motivational and inspirational messages for personal growth and development. The wise combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to action button or attention grabbing tool. to Agenda70
  71. 71. Ivy Seafood Restaurant This restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an “appetite”. to Agenda71
  72. 72. Ivy Spa This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and retreat. to Agenda72
  73. 73. Cam Ranh Bayview Tower The interface uses green color to evoke a feeling of coziness, serenity and family gatherings. These are values the real estate is bringing to their customers. to Agenda73
  74. 74. Quan Thy Advertising The website showcases a nice portfolios and expertise of the agency. to Agenda74
  75. 75. Portfolio - interactive Click the title to land on the desired page! BMG School Laguna Lăng Cô - Property Banner Web Thy knows how to utilize emotion to create wow impression and encourage click-through. to Agenda75 75 77
  76. 76. BMG These banners communicate the commitments and promises of the training center. to Agenda76
  77. 77. Laguna Lang Co - Property These banners aim to build brand awareness of the real estate projects. to Agenda77
  78. 78. Portfolio - interactive Click the title to land on the desired page! Laguna Lăng Cô - Property Laguna Lăng Cô - Country Club Laguna Lăng Cô - Golf Club Lotus Agency Email Marketing Thy knows how to maximize the given preview pane to show the message and great images. to Agenda78 79 80 81 82
  79. 79. Laguna Lang Co - Property Email invitation for a sales presentation Item: email invitation, e-factsheet This is our pleasure to invite Mr/Mrs : To the meet and discuss dinner, from 18.00 - 20.30, Saturday 11th August, 2012 At Sai Gon Morin Hotel : 30 Le Loi Street, Hue City Laguna Lăng Cô is Vietnam’s first world-class and largest integrated resort developed and managed by Banyan Tree Group. Toward the establishment of Laguna Lăng Cô Country Club Membership Program, we would like to inivte you to come and learn about our project. Please join us for a warm and interesting discussion dinner. Thank you and warmest regards, Mr. Ravi Chandran Managing Director Laguna Lăng Cô Vietnam * Feedback for confirmation: 9th August, 2012 to Agenda79
  80. 80. Laguna Lang Co - Country Club Membership The email advertisement aims to promote the membership of the country club. Item: email advertisement to Agenda80
  81. 81. Laguna Lang Co - Golf Club The email advertisement aims to promote the membership of golf club. Item: email advertisement to Agenda81
  82. 82. Lotus Agency - Hilton eNewsletter This enewsletter keeps subscribers update on latest news and promotions of the Hilton in Thailand. Item: enewsletter to Agenda82
  83. 83. Portfolio Click the title to land on the desired page! Fusion Maia Da Nang Laguna Lang Co - Property Design Working Class T3H Seminar Heritage Line Film editing Thy also owns expertise to edit and make short video clips such as introduction film to Agenda83 84 85 86 87 88
  84. 84. Fusion Maia Da Nang The short film about Fusion Maia Da Nang http://www.youtube.com/watch?v=QzXphalBKgk http://www.youtube.com/watch?v=xQjhebw846U to Agenda84
  85. 85. Laguna Lang Co - Property A short film about the Angsana Residence project http://www.youtube.com/watch?v=YkhX1w6ur6I to Agenda85
  86. 86. Design Working Class Teaser for advertising the class http://www.youtube.com/watch?v=wD5mNgQ3HbY to Agenda86
  87. 87. T3H Seminar Short film showcases portfolios of students http://youtu.be/aRqoNwMEfzI to Agenda87
  88. 88. Heritage Line Short film about cruises of Heritage Line http://www.youtube.com/watch?v=zUPSUlPnoGQ to Agenda88
  89. 89. Portfolio Click the title to land on the desired page! Photo touch-up Font Localization Others to Agenda89 90 95
  90. 90. Portfolio - others Click the title to land on the desired page! Laguna Lăng Cô - Destination Laguna Lăng Cô - Property Laguna Lăng Cô - Tours & Activities Lotus Agency Photo touch-up Strong photoshop skill combined with good perception of color and lightning helps the touch-up look real! to Agenda90 91 92 93 94
  91. 91. Laguna Lang Co - Destination Landscape photos Photo: Ian Lang Co Bay to Agenda91
  92. 92. Laguna Lang Co - Property Landscape photos to Agenda92
  93. 93. Laguna Lang Co - Tours & Activities Activity photos to Agenda93
  94. 94. Lotus Agency Interior photos to Agenda94
  95. 95. Portfolio - others Click the title to land on the desired page! Font Localization Thy can create Vietnamese written fonts from regular fonts. UTM Helvetica Neue LT Std In Progress: UTM Zapfino Extra LT Pro UTM Betina ScriptC to Agenda95 96 97 98
  96. 96. UTM Helvetica Neue LT Std. a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0 Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh to Agenda96
  97. 97. UTM Zapfino ExtraLT Pro a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0 to Agenda97
  98. 98. to Agenda98 UTM Betina SriptC a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0

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