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Guerrilla Usability
agile strategy & tactics
Guerrilla Usability
usability?
user experience
Valuable Credible
Desirable
Findable Accessible
Usable
user experience
Good design is
problem solving
Jeffrey Veen
user centered design
Analysis Design Evaluation Implementation
1 2 3 4
1. Analyze
2. Design
3. Evaluate
4. Implement
Analysis Design Evaluation Implementation
1 2 3 4
3. Evaluate
CC http://www.flickr.com/photos/yandle/3231980616/
Usability lab
CC http://www.flickr.com/photos/jason-morrison/1955282272/
Eyetracking
CC http://www.flickr.com/photos/twschulz/1598096681/
Focus groups
‘Scientific’vs‘Real world’
Analysis & Evaluation
in the ‘Scientific World’
Do you test or experiment?
Formal (research)
n
Validity
Insert important,
but boring stuff here
Scientific Proof
Analysis & Evaluation
in the‘Real World’
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most companies
don’t test at all
Why not?
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CC http://www.flickr.com/photos/zoutedrop/2317065892/
Time
We should all know better.
Analysis Design Evaluation Implementation
1 2 3 4
Analysis & Evaluation
in the‘Real World’
Guerrilla Usability
Guerrillawarfare is the
unconventionalwarfare and combat in
which a small groupof combatants use
mobile tacticsin the form of ambushes
and raids to combat a larger and less
mobile formalarmy.
Guerrilla warfare is the unconventional
warfareand combat in which a small group of
combatants use mobile tactics in the form of
ambushesand raidsto combat a larger
and less mobile formal army.
Now it’s getting interesting?
Pick someone from the street.
CC http://www.flickr.com/photos/swissrolli/2388991355/
Basic, simple tasks.
Observe and/or Record
Guerrilla Usability
Silverback allows anyone to perform usability testing with
little or no budget. The best part is that it comes ready-to-
use right out of the box. There are no configuration files or
settings — it just works.
so says The Carsonified Blog | Next testimonial »
Clearleft presents
Spontaneous, unobtrusive
usability testing software for
designers and developers.
Capture screen activity
Video the participant’s reactions
Record the participant’s voice
Add chapter markers on the fly
Control recording with the remote
Export to Quicktime
Silverback requires
Mac OS X (10.4 or 10.5)
How many participants?
Guerrilla Usability
Remote usability
affordable online tools
Behavior vs Attitude
What do your users do?
Enterprise-class web analytics made smarter,
friendlier and free.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights
into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use
features now let you see and analyze your traffic data in an entirely new way. With Google
Analytics, you're more prepared to write better-targeted ads, strengthen your marketing
initiatives and create higher converting websites.
Access Analytics
New to Google Analytics?
Sign Up Now
PRODUCT TOUR
Watch this brief tour to learn how Google
Analytics can help you buy the right
keywords, target your best markets, and
engage and convert more customers.
GOOGLE ANALYTICS BLOG
Rapid Fire Web Analytics Q and A
with Avinash and Nick - 10/15/2009
Batter up! eMetrics DC, October 19-
23 - 10/8/2009
Appraising Your Investment in
Enterprise Web Analytics - 10/5/2009
Analytics training coming to NYC,
Chicago, Berkeley, Seattle, Phoenix,
and Charlotte! - 10/2/2009
Google Analytics Blog Feed
RESEARCH INSIGHTS
Read a commissioned study conducted
by Forrester Research, Inc., "Appraising
Your Investment in Enterprise Web
Analytics."
VIEW ALL FEATURES
OUR CUSTOMERS
Search
US English
HOME PRODUCT SUPPORT EDUCATION PARTNERS BLOG
ADVANCED
SEGMENTATION
Isolate and analyze subsets
of your traffic with a fast
interactive segment builder.
CUSTOM REPORTING
Use the drag and drop
interface to see information
exactly the way you want to
see it.
MOTION CHARTS
Uncover insights using an
interactive multi-
dimensional analysis tool.
Help | Contact
Want more ad revenue
Care what visitors do
Need to make improvements
Like things that are easy
Don’t sweat it, it’s simple to install.
HOME | LOGIN | HELP | CONTACT US | PRIVACY POLICY | TERMS OF USE
top of page
© 2008-2008 Crazy Egg, Inc. All rights reserved
Get the details on
each individual element
View a full summary
of raw click data
See what's hot and
what's not on your site
Web Analytics Revolution
See every mouse movement and every click
Increase revenues and improve site usability
In-Page Web Analytics
Reveal the mystery of what visitors are doing inside
your webpage. Try our advanced capabilities:
Watch Movies of your visitors' browsing sessions
to analyze their behavior
Scrolling Heatmaps show where visitors look
and how far down they scroll
Link Analytics shows every interaction, hover,
hesitation time, and much more
Form Analytics reveals problem fields in online
forms that cause visitors to leave
We will show you how to:
Optimize landing pages
Maximize conversions of online forms
Minimize shopping cart abandonment
Simplify web usability testing
Since ClickTale is a hosted service there is no
software to install and setup takes just a few minutes.
Sign up today at no risk with our 30 day money back
guarantee.
New Release: Form Analytics for Optimizing Online Forms
Discover how visitors interact with your online forms: what they
type, how long they take, which fields they skip, where they get
stuck, and why they leave.
> more
Sign in | Blog
Home Pricing Features Buzz Learn Partners About Contact
Log in
|
Signup for free
Usability testing has
never been this easy.
Watchvideos ofyour realusers.
Seeeverymouse movement andclick.
Install in seconds withoneline ofcode.
Increase conversions on landing pages.
Trythedemo.
Whatthey’resaying:
Now there’s a cost-effective means of seeing how usable your pages are:
Userfly, a simple way to test your site’s usability for free — with one line of
code.
I think Userfly is a service that cannot be ignored. It’s a new way of getting
data on your visitors’ browsing patterns — data that isn’t biased or subjective;
data which shows the real thing — the real actions of your users.
Userfly could certainly evolve into a must-use service for web developers.
Learn more »
Understanding User Behaviour
Loop is a web-based user-experience testing tool, allowing companies to conduct
online, unmoderated user testing on any kind of digital interface. Loop is not a
survey or web analytics tool, but a user experience tool… helping you to understand
user behaviour.
Invaluable Usability Insights in 3 Easy Steps
Online Qualities You'll Quickly Connect With
100% online tool to cost-effectively measure user experience
Real-time results to track task completion rates, number of clicks, time on task,
satisfaction…and more.
Test with any interface that can be displayed in html (websites, intranets, mobile
Notify me for beta release
Websites tested by Loop
Home What Is Loop ? Demonstration Register for private beta
11
11
11 Register
Sign in
11
Username
Password
What do your users think?
HOME REQUEST FEEDBACK FAQ BLOG CONTACT
Simple, Cheap Usability Testing for Your Website.
Start a usability test for your web project in two minutes . Submit questions about
your site and receive ten responses from our reviewers. The cost is $10 .
1. Request Feedback 2. Make Payment 3. See Results!
"Feedback Army is very useful; I've had one client who
ignored our professional opinion/advice for over 6 months who
agreed to changes within hours of seeing independent
feedback."
G. Roberts
SEO & Online Marketing Specialist
Follow these easy steps:
Feedback Analytics Welcome, Guest | Sign In
Home | Services | Solutions | Company | Blog | Help | Customer Login
Feedback Form Analytics Solutions
New to Kampyle
Live Support
View Demo
Contact Sales
Support Forum
Feedback Form Analytics for Websites
Kampyle for Website is a powerful on-demand solution to collect, analyze and
manage your website visitors' feedback.
Discover how Kampyle lets you leverage valuable customer feedback to:
Increase conversion rates
Reduce customer attrition
Improve customer satisfaction and loyalty
It's quick and easy to set up. In just a few minutes,
your customized feedback form will be ready.
Learn More about the benefits of Kampyle for Website
" Kampyle combines the ease-of-use, feature-rich
tool B&H Photo-Video needs... "
Henry Posner | B&H Photo-Video
Join Now for Free!
Home Create Survey My Surveys Address Book Join Now for Free Need Help?
Already a Member?
Member Login
Want to Join?
Join Now for Free!
Learn More...
Feature Highlights
Video Tutorials
10 Reasons Why
Pricing
Testimonials
Company Info
We Want You!
Are we missing a feature
you've always wanted? Join
our team and help us build
it! We have a number of
openings, both in the Bay Area
and our Portland location.
View Job Openings
Caffeinated Monkeys...
The simple way to create surveys.
Intelligent survey software for primates of all species. SurveyMonkey has a single purpose: to enable anyone to create professional online surveys
quickly and easily. Find out what everyone is talking about...
Design Your Survey
Powerful Survey Designer
Using just your web browser, create your survey with our intuitive
survey editor. Select from over a dozen types of questions (multiple
choice, rating scales, drop-down menus, and more...). Powerful
options allow you to require answers to any question, control the flow
with custom skip logic, and even randomize answer choices to
eliminate bias.
View Example Survey
Complete Creative Control
You can change the color, size, and style of any element in your
survey. Upload your own logo, and save custom themes to use on all
your surveys. There are never any advertisements, so your surveys
will always have a clean and professional appearance.
Collect Responses
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(@0%"")2'(6'@)#0'/06>'*635
LOGIN SIGN UP FEATURES SUPPORT
1
2
3
More than 1200 webpages have already been tested and
improved with Usabilla. Do you know what your users
think?
Collect feedback the easy way
Get feedback on any wireframe, mockup or webpage in a blink
Participants just point & click to share their opinion with markers and notes
Clear visualizations to analyze your feedback
Usability feedback in every stage of your design proces
Available in 15 languages, any other on request
Sign up for free
Start a test right away
Usability testing in 5 minutes
Create a test
Start with creating a new test.
Select your pages
Select the pages or images you want
to show your users.
Select questions
Select predefined questions for your
pages or define your own.
Invite your users
Invite your users to participate and
share their opinion.
Analyze feedback
We visualize your feedback and offer
valuable statistics.
Who is using Usabilla?
Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the
Guerrilla usabilityis the
unconventional process to improve
conversionin which flexible companies use
agile tactics in the form of leanand mean
teststo combat larger and less agile
companies.
paul@usabilla.com
twitter.com/pveugen

More Related Content

Guerrilla Usability

  • 7. Good design is problem solving Jeffrey Veen
  • 9. Analysis Design Evaluation Implementation 1 2 3 4
  • 14. Analysis Design Evaluation Implementation 1 2 3 4
  • 20. Analysis & Evaluation in the ‘Scientific World’
  • 21. Do you test or experiment?
  • 23. n
  • 27. Analysis & Evaluation in the‘Real World’
  • 31. $
  • 34. We should all know better.
  • 35. Analysis Design Evaluation Implementation 1 2 3 4
  • 36. Analysis & Evaluation in the‘Real World’
  • 38. Guerrillawarfare is the unconventionalwarfare and combat in which a small groupof combatants use mobile tacticsin the form of ambushes and raids to combat a larger and less mobile formalarmy.
  • 39. Guerrilla warfare is the unconventional warfareand combat in which a small group of combatants use mobile tactics in the form of ambushesand raidsto combat a larger and less mobile formal army.
  • 40. Now it’s getting interesting?
  • 41. Pick someone from the street.
  • 46. Silverback allows anyone to perform usability testing with little or no budget. The best part is that it comes ready-to- use right out of the box. There are no configuration files or settings — it just works. so says The Carsonified Blog | Next testimonial » Clearleft presents Spontaneous, unobtrusive usability testing software for designers and developers. Capture screen activity Video the participant’s reactions Record the participant’s voice Add chapter markers on the fly Control recording with the remote Export to Quicktime Silverback requires Mac OS X (10.4 or 10.5)
  • 52. What do your users do?
  • 53. Enterprise-class web analytics made smarter, friendlier and free. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Access Analytics New to Google Analytics? Sign Up Now PRODUCT TOUR Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers. GOOGLE ANALYTICS BLOG Rapid Fire Web Analytics Q and A with Avinash and Nick - 10/15/2009 Batter up! eMetrics DC, October 19- 23 - 10/8/2009 Appraising Your Investment in Enterprise Web Analytics - 10/5/2009 Analytics training coming to NYC, Chicago, Berkeley, Seattle, Phoenix, and Charlotte! - 10/2/2009 Google Analytics Blog Feed RESEARCH INSIGHTS Read a commissioned study conducted by Forrester Research, Inc., "Appraising Your Investment in Enterprise Web Analytics." VIEW ALL FEATURES OUR CUSTOMERS Search US English HOME PRODUCT SUPPORT EDUCATION PARTNERS BLOG ADVANCED SEGMENTATION Isolate and analyze subsets of your traffic with a fast interactive segment builder. CUSTOM REPORTING Use the drag and drop interface to see information exactly the way you want to see it. MOTION CHARTS Uncover insights using an interactive multi- dimensional analysis tool.
  • 54. Help | Contact Want more ad revenue Care what visitors do Need to make improvements Like things that are easy Don’t sweat it, it’s simple to install. HOME | LOGIN | HELP | CONTACT US | PRIVACY POLICY | TERMS OF USE top of page © 2008-2008 Crazy Egg, Inc. All rights reserved Get the details on each individual element View a full summary of raw click data See what's hot and what's not on your site
  • 55. Web Analytics Revolution See every mouse movement and every click Increase revenues and improve site usability In-Page Web Analytics Reveal the mystery of what visitors are doing inside your webpage. Try our advanced capabilities: Watch Movies of your visitors' browsing sessions to analyze their behavior Scrolling Heatmaps show where visitors look and how far down they scroll Link Analytics shows every interaction, hover, hesitation time, and much more Form Analytics reveals problem fields in online forms that cause visitors to leave We will show you how to: Optimize landing pages Maximize conversions of online forms Minimize shopping cart abandonment Simplify web usability testing Since ClickTale is a hosted service there is no software to install and setup takes just a few minutes. Sign up today at no risk with our 30 day money back guarantee. New Release: Form Analytics for Optimizing Online Forms Discover how visitors interact with your online forms: what they type, how long they take, which fields they skip, where they get stuck, and why they leave. > more Sign in | Blog Home Pricing Features Buzz Learn Partners About Contact
  • 56. Log in | Signup for free Usability testing has never been this easy. Watchvideos ofyour realusers. Seeeverymouse movement andclick. Install in seconds withoneline ofcode. Increase conversions on landing pages. Trythedemo. Whatthey’resaying: Now there’s a cost-effective means of seeing how usable your pages are: Userfly, a simple way to test your site’s usability for free — with one line of code. I think Userfly is a service that cannot be ignored. It’s a new way of getting data on your visitors’ browsing patterns — data that isn’t biased or subjective; data which shows the real thing — the real actions of your users. Userfly could certainly evolve into a must-use service for web developers.
  • 57. Learn more » Understanding User Behaviour Loop is a web-based user-experience testing tool, allowing companies to conduct online, unmoderated user testing on any kind of digital interface. Loop is not a survey or web analytics tool, but a user experience tool… helping you to understand user behaviour. Invaluable Usability Insights in 3 Easy Steps Online Qualities You'll Quickly Connect With 100% online tool to cost-effectively measure user experience Real-time results to track task completion rates, number of clicks, time on task, satisfaction…and more. Test with any interface that can be displayed in html (websites, intranets, mobile Notify me for beta release Websites tested by Loop Home What Is Loop ? Demonstration Register for private beta 11 11 11 Register Sign in 11 Username Password
  • 58. What do your users think?
  • 59. HOME REQUEST FEEDBACK FAQ BLOG CONTACT Simple, Cheap Usability Testing for Your Website. Start a usability test for your web project in two minutes . Submit questions about your site and receive ten responses from our reviewers. The cost is $10 . 1. Request Feedback 2. Make Payment 3. See Results! "Feedback Army is very useful; I've had one client who ignored our professional opinion/advice for over 6 months who agreed to changes within hours of seeing independent feedback." G. Roberts SEO & Online Marketing Specialist Follow these easy steps:
  • 60. Feedback Analytics Welcome, Guest | Sign In Home | Services | Solutions | Company | Blog | Help | Customer Login Feedback Form Analytics Solutions New to Kampyle Live Support View Demo Contact Sales Support Forum Feedback Form Analytics for Websites Kampyle for Website is a powerful on-demand solution to collect, analyze and manage your website visitors' feedback. Discover how Kampyle lets you leverage valuable customer feedback to: Increase conversion rates Reduce customer attrition Improve customer satisfaction and loyalty It's quick and easy to set up. In just a few minutes, your customized feedback form will be ready. Learn More about the benefits of Kampyle for Website " Kampyle combines the ease-of-use, feature-rich tool B&H Photo-Video needs... " Henry Posner | B&H Photo-Video
  • 61. Join Now for Free! Home Create Survey My Surveys Address Book Join Now for Free Need Help? Already a Member? Member Login Want to Join? Join Now for Free! Learn More... Feature Highlights Video Tutorials 10 Reasons Why Pricing Testimonials Company Info We Want You! Are we missing a feature you've always wanted? Join our team and help us build it! We have a number of openings, both in the Bay Area and our Portland location. View Job Openings Caffeinated Monkeys... The simple way to create surveys. Intelligent survey software for primates of all species. SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily. Find out what everyone is talking about... Design Your Survey Powerful Survey Designer Using just your web browser, create your survey with our intuitive survey editor. Select from over a dozen types of questions (multiple choice, rating scales, drop-down menus, and more...). Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias. View Example Survey Complete Creative Control You can change the color, size, and style of any element in your survey. Upload your own logo, and save custom themes to use on all your surveys. There are never any advertisements, so your surveys will always have a clean and professional appearance. Collect Responses
  • 62. !"#$%&'#(#)*+)#),-* !"#$$%! !"%!&'()$( ."#/*)#0(1234#-*3-5*#23#4,#)*+) *)$'+")#$), 60*()*#(#)*+) -(.$'/0))'#12'$3+)0'43%!&5 7# +%4-5*# 315%1*# 8+(9%5%),# )*+)# ):()# :*5-+# ,38# %2*1)%;,# ):*# 43+) -034%1*1)#*5*4*1)+#3;#,380#8+*0#%1)*0;(&*+" <"#=-53(2#(1#%4(>*#)3#)*+) 16'/%")'$)")!()2 Choose File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
  • 63. LOGIN SIGN UP FEATURES SUPPORT 1 2 3 More than 1200 webpages have already been tested and improved with Usabilla. Do you know what your users think? Collect feedback the easy way Get feedback on any wireframe, mockup or webpage in a blink Participants just point & click to share their opinion with markers and notes Clear visualizations to analyze your feedback Usability feedback in every stage of your design proces Available in 15 languages, any other on request Sign up for free Start a test right away Usability testing in 5 minutes Create a test Start with creating a new test. Select your pages Select the pages or images you want to show your users. Select questions Select predefined questions for your pages or define your own. Invite your users Invite your users to participate and share their opinion. Analyze feedback We visualize your feedback and offer valuable statistics. Who is using Usabilla? Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the
  • 64. Guerrilla usabilityis the unconventional process to improve conversionin which flexible companies use agile tactics in the form of leanand mean teststo combat larger and less agile companies.