Social media deep dive session at Print United for Dscoop

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From 7 - 9 November 2012 the inaugural Dscoop EMEA conference 'Print United' took place in Barcelona, Spain. Over 500 people attended this event and this session was one of 6 deep dives.

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Social media deep dive session at Print United for Dscoop

  1. 1. video
  2. 2. PSY - Gangnam Style• July 15 2012 - uploaded to YouTube • 500,000 views on first day• 17 September: nominated for best video MTV• 20 September: most liked Youtube video ever• 28 September: seen by people from 222 countries• Today: 676,984,888 views on Youtube • in just 3 months ....
  3. 3. Social media?#printunited@mydscoop
  4. 4. Session overview - what to expect• Social media introduction • statistics and impact• Social media tactics • things to avoid, tips & tricks• Growing pages • from bits to impressions• Game plan • how to win
  5. 5. Not here today ...• Johanna Payne | @hpgraphicarts • HP Graphics Arts Social Media Manager• Mik Stroyberg | @mikstroyberg • Director of Consumer Engagement, Issuu
  6. 6. I brought some friends along ...• Bruce Watermann | @bruceww • Senior Vice President Blurb, Inc.• Erwin Koerts | @ekoerts • Dscoop chairman / Aeroprint, The Netherlands• Peter van Teeseling | @pvantees • Director EMEA, Dscoop
  7. 7. BuildingBrand Loyalty andGrowing Pages with Social Media
  8. 8. Social media overview#printunited@mydscoop
  9. 9. http://www.flickr.com/photos/minipixel/2037873186/
  10. 10. How to dosocial media#printunited@mydscoop
  11. 11. Twitter statistics• Launched: july 2006• 340,000,000 Tweets per day• 140,000,000+ active users• 30,000,000+ followers for @ladygaga• Tweets per minute: • @usainbolt wins gold in London: 80,000 • Spain wins Euro2012: 15,000• Twitter is an online social networking and microblogging service
  12. 12. What is Twitter?• It is a ‘microblog’• Network: following and followers• Tweet: public update maximum 140 characters• Mention: update directed to a ‘friend’• Direct Message: private message to a ‘friend’• Retweet: share someone’s tweet in your network• #hashtag: topic or keyword• trending topic: popular topic• Free with ads (no premium accounts)
  13. 13. How do I use Twitter?• No difference between business and personal accounts• Through the website at twitter.com• Mobile with official Twitter apps for all platforms• Desktop apps: Tweetdeck, Twitter• With 3rd party apps like Tweetbot or Hootsuite
  14. 14. Why should I use Twitter?• Interact with customers, peers and friends• Listen to what people are saying about you and your business• Find and share information and news• Realtime customer support• Find customers• Find new employees• Do business
  15. 15. Facebook Statistics• Launched February 2004• 1 billion users as of Sep 14• 219 billion photos• 600M mobile users• users spend 441 minutes per month on Facebook• May 2012 stock’s first day of trade $ 38/share • Valuation $ 104B (share price 14 Oct 2012 $ 19.52)• Facebook is a social networking site
  16. 16. What is Facebook?• The biggest social network site• Network: friends• Update: message, picture, video• Personal profile• Business page• Local businesses, events, groups• Free with ads (no premium accounts)
  17. 17. How do I use Facebook?• Through the website• Mobile with Facebook apps• Log in at various websites around the web• Apps within Facebook• Websites and apps outside of Facebook
  18. 18. Why should I use Facebook?• Personal and/or business• Interact with customers, peers and friends• Find and share information• Engage customers, new employees• Give your fans a stage to express their passion for your brand• Do business
  19. 19. Linkedin statistics• Launched May 2003• 50M users in the EMEA region • 175 M users worldwide• 5.3 billion professionally-oriented searches in 2012• fastest growing demographic: students• May 2011 stock’s first day of trade $ 45/share • Valuation $ 9B (share price 14 Oct 2012 $ 110.41)• LinkedIn is a business-oriented social networking site
  20. 20. What is Linkedin?• The biggest business social network site• Network: connections• Personal profile • cv with experience, expertise and skills• Company profile• Groups• Answers• Search
  21. 21. How do I use Linkedin?• Through the website• Mobile with Linkedin apps• Through 3rd party apps (like Hootsuite)
  22. 22. Why should I use Linkedin?• Build your network with real life contacts• Share and find information• Find customers• Find new employees• Do business• Demonstrate your expertise by answering questions and posting in groups.
  23. 23. 1. Write down 1 tag 2. Stick tag on shirt 3. Walk around and talk tointeresting ‘tag’ for 3 minutes 4. Stop
  24. 24. Google Plus• Launched May 2011• 250M users • 150M monthly, 75M daily active• users spend 360 minutes per month on Google• integrated with Google products (Search!)• Google Plus is a social network
  25. 25. Youtube• 72 hours of video uploaded every minute• > 20% global views from mobile devices• 500 years of video watched every day on Facebook• 700 videos shared on Twitter each minute• #2 search engine in the world• YouTube is a video-sharing website
  26. 26. Pinterest• launched March 2010• 10M users• 400% month-over-month growth• fast growing referral site• Pinterest is a Virtual Pinboard
  27. 27. Instagram• launched October 2010• 80 million+ registered users• 4 billion+ photos uploaded• 5 million+ photos per day• acquired for $1B by Facebook 12 April 2012• photo network• pictures can be ‘tagged’
  28. 28. Real life example@hpgraphicarts #hpdrupa
  29. 29. Are you generating Social Currency?© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
  30. 30. What Social Currency Opportunities exist for you?• #hpdrupa• Dominated the drupa 2012 Social Share of Conversation vs competitors• Significant web traffic to the HP drupa registration webpage & microsite• Huge volume of YouTube video views for HP drupa videos© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
  31. 31. Maximise the opportunity! Objectives Go! Who? Listening Content Timing Reach Channels© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
  32. 32. Social Media Challenges• Do you have clear goals on what you want to achieve?• Are you able to generate Social Currency on a regular basis?• Are you in it for the long run?• Are you willing to nurture one-to-one relationships (that are visible to the masses)?• Do you have human resources - time & budget – to Listen & to Community Manage?• Are you ready & trained to manage complaints, difficult issues in a transparent way?© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
  33. 33. Printing pages from bits to clicks #printunited @mydscoop
  34. 34. Game plan#printunited@mydscoop
  35. 35. Social media investment• Social networks are (mostly) free• Your time is not free• Who ‘owns’ your social media? • who is accountable?• Social media champions? • Identify and support them• Mobile and tools • not free
  36. 36. Help! My employees are activeon social media!
  37. 37. Establish guidelines• Purpose of guidelines • Explain social media • How to deal with social media • Help and encourage your employees • Support your social media champions • Create awareness of the impact: reputation • Brand identity and consistency• Example of great guidelines: TNT Express
  38. 38. What’s in it for you?• Learn • trends, innovations and applications• Share • you are the expert, establish your online reputation where loyalty and search helps drive traffic to your site, both online and offline• Earn • Engage with your customers, develop new partnerships, find new applications
  39. 39. Gameplan1. Define your goal2. Pick the right networks for your purpose3. Train your people4. Use dashboard tools5. Start with listening6. Engage in conversation7. Track your effectiveness and adjust
  40. 40. Be consistent Online = Offline
  41. 41. Be responsive it’s a dialog
  42. 42. Be helpfulDon’t broadcast
  43. 43. ?
  44. 44. Accessmore freeresources here. (click)
  45. 45. Let’s hear it for ...• Bruce Watermann | @bruceww • Senior Vice President Blurb, Inc.• Erwin Koerts | @ekoerts • Dscoop chairman / Aeroprint, The Netherlands• Peter van Teeseling | @pvantees • Director EMEA, Dscoop
  46. 46. Thank you!Continue theconversation:#printunited@mydscoop@pvantees
  47. 47. mydscoopmydscoopDigital Solutions Cooperative

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