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Piet van den Boer - Resume


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Head of digital marketing

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Piet van den Boer - Resume

  1. 1. _ 5 +    05/2018 - 03/2019r +      09/2017 - 03/2018r +    04/2017 - 09/2017r + PIET VAN DEN BOER Head of Digital Marketing Sydney, Australia EXPERIENCE Growth Lead Nationale-Nederlanden The Hague, The Netherlands NN is a global insurance and asset management company. As growth lead I'm part of a cross functional team, with content managers, data scientists and developers. Developed and implemented a Marketing & Martech strategy Developed and implemented processes to optimize campaign management, the use of marketing data and tracking Planned and optimized multichannel campaigns for internal startup Bundelz PAYG car insurance) and a new managed trading proposition Head of Marketing Outdoria Sydney, Australia Outdoria is an online marketplace for planning, booking and equipping outdoor adventures. As Head of Marketing I was part of the senior leadership team, reported to the CEO and lead a team of 4. Introduced new brand positioning including tone of voice, personas, brand playbook Developed customer communication and marketing automation strategy Worked with agencies and vendors for performance marketing campaigns Developed content strategy, including content monetization Developed tech and marketing roadmap Senior Marketing Manager Citi Sydney, Australia Citi is a global bank. I worked as senior marketing manager in the Cards & Loans acquisition team, leading a team of 3. Developed creative strategy for cards & loans portfolio and implemented this across ATL & digital properties Optimised the user journey across these properties Planned and optimized campaigns on ATL media, such as TV and OOH REFERENCES Simone Ketelaars Marcom, Bundelz) "I've worked with Piet at NN for 5 months when he applied his marketing skills to help our start up grow and scale up. Not only did he contribute a great deal to our marketing goals with his knowledge of marketing and his hands- on mentality, he also did a great job in teaching me, a freshman in marketing, how to continue his plans and strategy." Drew Davies GM, Outdoria & GSA "Piet displayed strong strategic direction and was able to come in quickly and execute this with structure and by growing a great team. Piet has the ability to get stuff done, and quickly. Not just an ideas man. He backs it up with results." Jacob Harris Editor, Outdoria & GSA "Piet has drive, vision and ability in equal measures. As my direct report, Piet pushed me to do my best while providing support whenever needed. Piet established and managed an agile marketing department that was (and still is) cohesive, effective and creative." Douglas Toy Marketing Manager, Citi) "Since I joined Piet's team he has been a supportive and instructive senior manager who has cared about the professional development of his team members. Having given me a stretch project in my initial months, his help was invaluable in navigating the new organisation and processes which ultimately helped us deliver a fantastic marketing campaign."
  2. 2.     01/2015 - 04/2017r +     04/2014 - 12/2014r +       12/2013 - 2014r +  A | R EXPERIENCE Director Business Management Resolution Media Sydney, Australia Resolution Media is a digital agency (part of Omnicom Media Group) with services ranging from SEO and content to media, websites and technology. As director business management I lead a team of 3. Created and grew the client services team for our agency Delivered new business and grew client spend Sold and delivered digital strategies for our clients Worked with senior client stakeholders to improve their digital marketing performance Digital acquisition manager LivingSocial, MediaCom, AEGON, Avans University Sydney, Australia LivingSocial was one of the leading daily deals platforms globally. As Digital Acquisition Manager I was responsible for acquiring new customers and driving revenue within CPL and ROI targets. I transitioned management of our digital acquisition activities from the US to Australia I set up a new affiliate program which grew to deliver a significant part of our revenue I developed a data driven, ROI focused lead gen program across multiple partners which was largely responsible for keeping our active subscriber numbers up I managed our SEM and performance display (retargeting & prospecting) activities A liate Director (5 month contract) MediaCom Sydney, Australia MediaCom hired me as Affiliate Director to lead the development of a new affiliate marketing division for the agency, after winning a pitch for the Westpac affiliate program. This involved: Transitioning the Westpac affiliate program to our own new platform Overseeing and leading the affiliate team of one manager and an executive Building client relationships and affiliate relationships Setting up reporting-, forecasting- and invoicing structures Upskilling MediaCom teams in affiliate marketing Working with search- and display teams to create integrated strategies REFERENCES Stephen Wood Group Director, MediaCom) "Piet is an amazing guy and super smart. In his short time at MediaCom he's over-achieved in every way. He's a brilliant manager who gets the best from his team, has forged strong relationships with his clients, and tackles every issues quickly and decisively. Any company would be lucky to have Piet on-board." STRENGTHS Goal oriented I understand what's needed to achieve our goals and effectively use this to plan and prioritize the work we're doing. Strategic thinking I'm good at identifying broader issues and coming up with (and implementing) solid plans to fix them. Bias towards action I'm driven to take action, experiment and test. When there are two options to choose between, let's test them. Also: Done is better than perfect. Coaching In most of my roles I have been a mentor to someone, whether I was directly managing them or not. I've also been a lecturer at a University. SOFT SKILLS Adaptability Problem solving Leadership
  3. 3.     09/2010 - 08/2013r +     03/2008 - 09/2010r +    09/2007 - 03/2008r + 07/2013r 5 10/2012r 5 01/2012r 5 EXPERIENCE Program Manager and Lecturer - Digital Marketing Avans University Breda, The Netherlands Avans University is a high-ranked Dutch vocational university. In my role as Program Manager and Lecturer I developed an elective Minor program in digital marketing, as well as lectured and coached students in digital marketing and marketing. This involved: Developing the course, including materials such as presentations, whitepapers, assignments and tests Running workshops in Google Analytics, Wordpress, SEO and CRO Lecturing in topics such as digital strategy, social media marketing, e- commerce and gamification Coaching students and grading their projects and bachelor theses Digital Marketing Manager AEGON Bank Nieuwegein, The Netherlands AEGON is one of the largest insurance companies in The Netherlands. As a Digital Marketing Manager I was responsible for: Developing and implementing the digital marketing strategy and managing digital marketing campaigns, using affiliate marketing, display advertising, social media and SEM Optimising the webshop using Adobe Analytics Developing AEGON's social media strategy, including the use of Facebook, Twitter, YouTube and slideshare Overseeing the development of a company blog and the setup of a webcare team Digital Marketing Executive BGN / selexyz Houten, The Netherlands selexyz was the largest bookstore in The Netherlands (physical stores), with a limited digital presence. As Digital Marketing Executive in a small team (a developer and a content manager) I was responsible for all digital marketing activities, including: SEM, SEO and affiliate marketing Webanalytics, using Google Analytics Email marketing SOFT SKILLS Stakeholder management Attention to detail PUBLICATIONS Introduction to Gamification Self published Piet van den Boer r-introduction-to-gamification An introduction to the world of Gamification. Containing theories and examples, it provides a framework with which the reader can start implementing Gamification in their own organization. Website optimization in 6 steps Self published Piet van den Boer r-website-optimization-in-6 steps Whitepaper on optimizing websites for usability and conversion. Several methods are discussed, like the weapons of influence by Cialdini, the optimization hierarchy by Eisenberg and the Myer-Briggs Type Indicator. Basisboek online marketing Noordhoff Piet van den Boer, Marjolein Visser, Berend Sikkenga and others Digital Marketing Fundamentals: Required reading for most digital marketing courses in The Netherlands.
  4. 4. 2005 - 2007r + 2000 - 2005r + EDUCATION Master Marketing Communication Twente University Enschede, The Netherlands Bachelor Marketing Avans University Breda, The Netherlands