Intro to Digital marketing

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Presentation for digital marketing training at HSBC Jakarta

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Intro to Digital marketing

  1. 1. Digital Marketing Ridho Putradi S’Gara Founder of InboundID http://www.inboundid.com Executive Summary
  2. 2. The Traditional 3-Step Mental Model
  3. 3. Zero Moment Of Truth (ZMOT) Search for information and reference Sign up / Purchase Experienc e
  4. 4. Credit Card Consumers Behavior Google Think Finance 2011
  5. 5. Search Interest Membuat kartu kredit Pengajuan kartu kredit Limit Kartu Kredit
  6. 6. The Consumer Journey to Online Purchase
  7. 7. Inbound Marketing The Solution
  8. 8. The Methodology
  9. 9. Drive the right traffic to our website • Search Engine Marketing • Content Marketing • Social Media Marketing • Digital Advertising
  10. 10. Convert visitors into leads • Call-to-action • Landing pages • Forms
  11. 11. Nurtures those leads into goals • Email Marketing • CRM • Retargeting
  12. 12. Increase lifetime value and WOM • Smart call-to-action • Email Marketing • Social Engagement
  13. 13. Highlights
  14. 14. Search Engine Marketing Search Marketing Organic / SEO Paid
  15. 15. Reach http://www.statisticbrain.com/google-searches/ http://www.alexa.com/topsites/countries/ID
  16. 16. Search and Consumer Journey Kartu Kredit Kartu Kredit Platinum Iuran Kartu Kredit Platinum Aplikasi Kartu Kredit Platinum Aplikasi Kartu Kredit Platinum HSBC
  17. 17. SEO Succe ss Factor s
  18. 18. Simplified Crawl ability Relevancy Online Authority Analytics
  19. 19. Google AdWords An automated auction Paid search, not organic You choose relevant key words Search term: word or phrase When a prospective customer searches using these keywords, or something related to them, your keywords are put into auction along with those of others Person with the highest quality score and the highest max bid is listed first. Ads appear as “paid” search results or as “sponsored links”
  20. 20. Ad Rank
  21. 21. Content Marketing Mix
  22. 22. Social Local Mobile From conversations to conversions
  23. 23. Benefit
  24. 24. Be Human! - Valuable Content - Share (not sell)
  25. 25. Be Local
  26. 26. Email Marketing HAM (Helpful, Actionable, Message)
  27. 27. Key Challenges • Open Rate • Reputation • Mobile
  28. 28. How to create HAM Actionable Links / Landing Pages Mobile Test Custom Messages Group Your Leads
  29. 29. Landing Page Optimization
  30. 30. Glossary • Visitor, Unique Visitor, Impression, Page View • Click to Rate (CTR) • Cost Per Click (CPC) • Cost Per Mile (CPM) • Cost Per View (CPV) • Cost Per Acquisition (CPA) • Commission Per Sale (CPS)
  31. 31. Thank You

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