March 3, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
How to Growth Hack
Your B...
3
“The biggest challenge to any
small business owner, entrepreneur,
sales person or inventor is….”
OBSCURITY
“It’s not that you don’t have something
incredibly valuable, it’s just that
NOBODY know who you are”
- Micheal Burt
Traditional blog growth tactics
take too long to work or
get drowned out by others
using the same tactics.
IMAGINE
Starting every day with a loyal group
of readers
waiting for your next post
IMAGINE
Having Google, Twitter, Facebook, and
LinkedIn consistently directing
new readers to your blog
IMAGINE
Only engaging, encouraging,
and supporting fans who
respect and admire your expertise
This is possible with a new “discipline” and “mindset”
called Growth Hacking.
GROWTH HACKER
“A person whose true north is growth.
Everything they do is scrutinized by its potential impact
on scalable ...
Post.
Promote.
Pray.
basically…
Get Busy Growing or
Get Busy Dying.
- Andy Dusfrene (kind of)
BLOG GROWTH
HACK #1
BLAST AND WATCH
Twitter LinkedIn Facebook
Open the right door to
get attention and action.
The old tactics don’t work as well
Twitter:
•Favorites mean more than
retweets
•Twitter lists have social value
Tool: buzzfork.com
Quick Recipe
1. Identify i...
Facebook
Custom Link Updates
Look Good in the Newsfeed
Promoting Your Post to
“Look a Like Audiences”
Get The Full Recipe
...
BLOG GROWTH
HACK #2
Wait and Hope
Mindset
What is next month’s reader growth goal?
How many blog subscribers do you need?
How many leads did y...
Are Goals Needed?
Personal Blog?
NO
Everybody Else
YES!
Small Blogs Have
Small Goals and Small Action
Fast Growth Blogs Have
10X Goals and 10X Action
Now
1,000 Readers
100 Subscribers
10 Subscribers
10,000 Readers
1,000 Subscribers
100 Subscribers
10X
10,000 Readers
Repurposing blog content for
iTunes, Slideshare and YouTube
Use your posts to create a new course on
Udemy
...
BLOG GROWTH
HACK #3
POSTS ARE NEEDY LITTLE RASCALS
POST, PROMOTE, POST, PROMOTE, POST…
Start Your Own
GUEST BLOGGER PROGRAM
Craft Your Content
Promote Your Content
Engage With Your Audience
Get Others to…
You Need
“Write for Me” Page
Guidelines
Process for Vetting Proposals
Promotional Tips for Your Writers
Get The Full Recip...
BLOG GROWTH
HACK #4
I am not a geek.
I don’t understand this “technical” stuff!
I am not a robot.
I don’t care about what Google likes!
Your
competition
hopes you
stick to
your guns.
Brainstorm 9 Search Phrases
3
Phrases your readers use
to find information about
your subject
3
Phrases your readers
use t...
Brainstorm 5 Posts for
Each of the 9 Search Phrases
9 phrases X 5 posts = 45 SEOLICIOUS posts
Get The Full Recipe
pushings...
Your Readers Want to See
The World Through Your Eyes
BUT THEY DON’T KNOW
WHO YOU ARE.
Your Mission Is To Get Noticed.
What’s Holding You Back?
THE WORLD IS YOURS.
TAKE IT.
Blog Growth Hacking - Proven Tips for Growth
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How to Growth Hack Your Blog : Proven Tips for Growth

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Blog Growth Hacking - Proven Tips for Growth

  1. 1. March 3, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute How to Growth Hack Your Blog: Proven Tips for Growth Presented by Stan Smith - PushingSocial.com
  2. 2. 3 “The biggest challenge to any small business owner, entrepreneur, sales person or inventor is….”
  3. 3. OBSCURITY
  4. 4. “It’s not that you don’t have something incredibly valuable, it’s just that NOBODY know who you are” - Micheal Burt
  5. 5. Traditional blog growth tactics take too long to work or get drowned out by others using the same tactics.
  6. 6. IMAGINE Starting every day with a loyal group of readers waiting for your next post
  7. 7. IMAGINE Having Google, Twitter, Facebook, and LinkedIn consistently directing new readers to your blog
  8. 8. IMAGINE Only engaging, encouraging, and supporting fans who respect and admire your expertise
  9. 9. This is possible with a new “discipline” and “mindset” called Growth Hacking.
  10. 10. GROWTH HACKER “A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”
  11. 11. Post. Promote. Pray.
  12. 12. basically… Get Busy Growing or Get Busy Dying. - Andy Dusfrene (kind of)
  13. 13. BLOG GROWTH HACK #1
  14. 14. BLAST AND WATCH Twitter LinkedIn Facebook
  15. 15. Open the right door to get attention and action. The old tactics don’t work as well
  16. 16. Twitter: •Favorites mean more than retweets •Twitter lists have social value Tool: buzzfork.com Quick Recipe 1. Identify influencers 2. Follow their feed 3. Regularly favorite relevant tweets 4. Create small descriptive lists Time: 10 minutes / day Get The Full Recipe pushingsocial.com/recipe
  17. 17. Facebook Custom Link Updates Look Good in the Newsfeed Promoting Your Post to “Look a Like Audiences” Get The Full Recipe pushingsocial.com/recipe
  18. 18. BLOG GROWTH HACK #2
  19. 19. Wait and Hope Mindset What is next month’s reader growth goal? How many blog subscribers do you need? How many leads did your blog create? Ask Yourself
  20. 20. Are Goals Needed? Personal Blog? NO Everybody Else YES!
  21. 21. Small Blogs Have Small Goals and Small Action Fast Growth Blogs Have 10X Goals and 10X Action
  22. 22. Now 1,000 Readers 100 Subscribers 10 Subscribers 10,000 Readers 1,000 Subscribers 100 Subscribers 10X
  23. 23. 10,000 Readers Repurposing blog content for iTunes, Slideshare and YouTube Use your posts to create a new course on Udemy Build relationships that open up PR options. Who at this conference can make a key introduction for a guest post gig? Getting a spot up here or at the leading conference for your niche Turn your posts into books to offer on Amazon. Publish useful templates, spreadsheets, mindmaps, and apps to crowdsourced repositories (example: Google Templates)
  24. 24. BLOG GROWTH HACK #3
  25. 25. POSTS ARE NEEDY LITTLE RASCALS POST, PROMOTE, POST, PROMOTE, POST…
  26. 26. Start Your Own GUEST BLOGGER PROGRAM
  27. 27. Craft Your Content Promote Your Content Engage With Your Audience Get Others to…
  28. 28. You Need “Write for Me” Page Guidelines Process for Vetting Proposals Promotional Tips for Your Writers Get The Full Recipe pushingsocial.com/recipe
  29. 29. BLOG GROWTH HACK #4
  30. 30. I am not a geek. I don’t understand this “technical” stuff! I am not a robot. I don’t care about what Google likes!
  31. 31. Your competition hopes you stick to your guns.
  32. 32. Brainstorm 9 Search Phrases 3 Phrases your readers use to find information about your subject 3 Phrases your readers use to research key topics in your area 3 Phrases your readers use to decide if they should do business with you. + +
  33. 33. Brainstorm 5 Posts for Each of the 9 Search Phrases 9 phrases X 5 posts = 45 SEOLICIOUS posts Get The Full Recipe pushingsocial.com/recipe
  34. 34. Your Readers Want to See The World Through Your Eyes
  35. 35. BUT THEY DON’T KNOW WHO YOU ARE.
  36. 36. Your Mission Is To Get Noticed. What’s Holding You Back?
  37. 37. THE WORLD IS YOURS. TAKE IT.

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