Ethics And Functional Areas Mktg


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Ethics And Functional Areas Mktg

  1. 1. Ethics in Functional Areas
  2. 2. Sales • Supply of product not as per order or sample • Keeping a few costs hidden – Transport/Accessories • Not accepting defective product by some small obscure print condition. • Changing product specifications without prior intimation to the customer • Changing business terms without approval of the customer. • Delaying the supply of goods to the customer
  3. 3. Sales • Treating 2 customers differently without valid reasons • Using superlatives for ordinary products • Not providing after sales service as agreed upon in the original contract. • Playing favourites between two customers regarding price and priority in supplies.
  4. 4. Advertising & Promotion • Exaggerating product benefits in advertisements • Supplying products, which are different than those advertised. • Giving wrong idea in advertisements regarding price • Not supplying the gift so promised in the campaign • Increasing the price and then offering a discount on the price.
  5. 5. • Making derogatory remarks about competitors • Making comparative advertisements by using selected parameters alone • Hiding major flaws of the product • Not providing the advertised service to the customers as a part of the promotional plan. • Giving wrong information about the product.
  6. 6. After Sales Service • Service technicians not going by the priority and playing favourites for personal gain. • Using substandard material during service and charging for the genuine parts • Using wrong equipment which endangers the product itself during service • Not taking service calls, if the location is distant or not easy to reach while free service was promised for that place. • Making temporary repairs only to the product, so that it can be repeatedly brought for service
  7. 7. • Over-billing the service charges • Not keeping the service records properly so that the problem has to be looked into afresh. • Using substandard components or rejected components. • Refusing to service the product on some pretext or the other • Exchanging genuine parts with spurious ones, when the product comes for service.
  8. 8. Marketing Research • Research done to reflect a particular viewpoint • Research is focused on areas which need not be covered. • Deep in-depth research is undertaken when preliminary research would have satisfied the research objective • Old research is repackaged as new • Biased report • Selling the research report to competition also • Suppressing parts of the report/data to the managers. • Entrusting the Marketing Research to a novice.
  9. 9. THANK YOU
  10. 10. THANK YOU