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Ethics in Functional Areas
Sales <ul><li>Supply of product not as per order or sample </li></ul><ul><li>Keeping a few costs hidden – Transport/Access...
Sales <ul><li>Treating 2 customers differently without valid reasons </li></ul><ul><li>Using superlatives for ordinary pro...
Advertising & Promotion <ul><li>Exaggerating product benefits in advertisements </li></ul><ul><li>Supplying products, whic...
<ul><li>Making derogatory remarks about competitors </li></ul><ul><li>Making comparative advertisements by using selected ...
After Sales Service <ul><li>Service technicians not going by the priority and playing favourites for personal gain. </li><...
<ul><li>Over-billing the service charges </li></ul><ul><li>Not keeping the service records properly so that the problem ha...
Marketing Research <ul><li>Research done to reflect a particular viewpoint </li></ul><ul><li>Research is focused on areas ...
<ul><li>THANK YOU </li></ul>
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Ethics And Functional Areas Mktg

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Ethics And Functional Areas Mktg

  1. 1. Ethics in Functional Areas
  2. 2. Sales <ul><li>Supply of product not as per order or sample </li></ul><ul><li>Keeping a few costs hidden – Transport/Accessories </li></ul><ul><li>Not accepting defective product by some small obscure print condition. </li></ul><ul><li>Changing product specifications without prior intimation to the customer </li></ul><ul><li>Changing business terms without approval of the customer. </li></ul><ul><li>Delaying the supply of goods to the customer </li></ul>
  3. 3. Sales <ul><li>Treating 2 customers differently without valid reasons </li></ul><ul><li>Using superlatives for ordinary products </li></ul><ul><li>Not providing after sales service as agreed upon in the original contract. </li></ul><ul><li>Playing favourites between two customers regarding price and priority in supplies. </li></ul>
  4. 4. Advertising & Promotion <ul><li>Exaggerating product benefits in advertisements </li></ul><ul><li>Supplying products, which are different than those advertised. </li></ul><ul><li>Giving wrong idea in advertisements regarding price </li></ul><ul><li>Not supplying the gift so promised in the campaign </li></ul><ul><li>Increasing the price and then offering a discount on the price. </li></ul>
  5. 5. <ul><li>Making derogatory remarks about competitors </li></ul><ul><li>Making comparative advertisements by using selected parameters alone </li></ul><ul><li>Hiding major flaws of the product </li></ul><ul><li>Not providing the advertised service to the customers as a part of the promotional plan. </li></ul><ul><li>Giving wrong information about the product. </li></ul>
  6. 6. After Sales Service <ul><li>Service technicians not going by the priority and playing favourites for personal gain. </li></ul><ul><li>Using substandard material during service and charging for the genuine parts </li></ul><ul><li>Using wrong equipment which endangers the product itself during service </li></ul><ul><li>Not taking service calls, if the location is distant or not easy to reach while free service was promised for that place. </li></ul><ul><li>Making temporary repairs only to the product, so that it can be repeatedly brought for service </li></ul>
  7. 7. <ul><li>Over-billing the service charges </li></ul><ul><li>Not keeping the service records properly so that the problem has to be looked into afresh. </li></ul><ul><li>Using substandard components or rejected components. </li></ul><ul><li>Refusing to service the product on some pretext or the other </li></ul><ul><li>Exchanging genuine parts with spurious ones, when the product comes for service. </li></ul>
  8. 8. Marketing Research <ul><li>Research done to reflect a particular viewpoint </li></ul><ul><li>Research is focused on areas which need not be covered. </li></ul><ul><li>Deep in-depth research is undertaken when preliminary research would have satisfied the research objective </li></ul><ul><li>Old research is repackaged as new </li></ul><ul><li>Biased report </li></ul><ul><li>Selling the research report to competition also </li></ul><ul><li>Suppressing parts of the report/data to the managers. </li></ul><ul><li>Entrusting the Marketing Research to a novice. </li></ul>
  9. 9. <ul><li>THANK YOU </li></ul>

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