http://www.ArizonaHears.com Now that the cold weather is behind us and the hotter days are quickly approaching, I know that many of you will soon be traveling to your summer homes in cooler climates.

1. Corporate: 20350 N. Cave Creek Rd., Suite 130
Phoenix, Arizona 85024
Online at: www.ArizonaHears.com
April 2011
Dear Friend,
Now that the cold weather is behind us and the hotter days are quickly approaching, I know that many of you
will soon be traveling to your summer homes in cooler climates. I hope all of you who do travel have a safe trip and we
look forward to seeing you in the fall when you return.
This month, I would like to introduce Celina Fain, Director of Patient Care for our office in Lake Havasu City.
Celina came to PūrTone just over four years ago and began as a Coordinator of First Impressions. She soon realized the
rewards of helping people hear better, so she began studying and successfully passed the Arizona State board written
and practical exam. Shortly thereafter, Celina became licensed to dispense hearing instruments, with her promotion
soon to follow. After spending most of her life excelling in customer service, Celina says, “Working at PūrTone allows me
to help people in a way that truly has meaning and changes lives daily.”
Family is very important to Celina, and staying close to her mother, siblings, nieces and nephews is the reason
she moved to Lake Havasu. Most of all, Celina is very proud of her two daughters. Celina’s oldest is in her first year at
Eastern Arizona College, aspiring to be a police officer, and her youngest will begin this fall at Lake Havasu High School.
Celina helps choreograph routines for the LHHS Band of Knights Color Guard, of which her oldest daughter was captain
for two years, and her youngest plans to follow in those footsteps. Celina also has a boyfriend, who she says provides
strength and encouragement to help her achieve her goals and face life’s challenges.
As always, I appreciate hearing your comments, suggestions and success stories (we may even share your
personal story in our monthly Evidence of Success postcard). On behalf of all of us at PūrTone, thank‐you in advance for
referring your friends and relatives to us as we look forward to being your Hearing Consultants for Life.
Sincerely,
Brian Jason
Brian Jason, BSM
Practice Referral Manager
BJason@PurToneUSA.com
Corporate 602‐971‐3900
Direct 623‐935‐1700
Celina Fain, HIS DPC

2. APRIL 2011
President’s
corner
Edward Maznio, april showers bring may flowers
President
This short limerick, an uplifting ditty often repeated
during springtime rains, are encouraging words
FROM THE PRESIDENT:
to those who have endured the cold and barren
Greetings, friends! Life is days of winter. It’s a reminder that “warmer
exciting here at PūrTone. We
recently brought our staff members
weather is on its way.” As the first green shoots
together for our Quarterly Associate of new grass and daffodils poke their noses
Meeting, our first for the year. Our through the cold and muddy soil, these infant
agenda focused on setting systems ornaments of nature make their first appearance
and staff procedures in place to for the season, confirming that spring has, indeed,
ensure that PūrTone has the most come again. The fragile little plants are a refreshing reminder of the “new birth”
motivated and productive front associated with springtime.
office and support staffs, and the
most qualified audiology and The celebration of new life fills the warming days of spring, and the egg
dispensing professionals that can is recognized as its universal symbol. Rebirth is seen everywhere, with the
be found to provide excellence in birthing of colts and cattle, the emergence of budding trees and flowers, and
evaluation and fitting protocols. the amazing transformation of caterpillars into butterflies.
PūrTone will encompass all of
the attributes of the paramount The rabbit, known to grow its family in fast and large numbers, is
hearing aid dispensing offices that associated from ancient times with fertility. It is this prolificacy that puts the
we strive to be for Arizona, with our rabbit at the top of the list for representing spring, and “new birth”. Some
ultimate goal being to improve our sources say that the tradition of the “Easter
customers’ total hearing experience. Bunny” was brought to America by German
We had a lively discussion and
immigrants who settled in Pennsylvania in
received constructive feedback
which we anticipate will help us the 1700’s. It was common among the
better serve you, our valued clients. German children to build a nest for the
During our meeting, we initiated mythical “egg-laying hare”, providing a
our new Vision Statement, which place for the unusual creature to put its
states, in part: colored eggs. They would leave carrots
“We will provide a unique for the “Osterhaus” to eat. Eventually these
high-touch, caring, and worry-free customs traveled through the cities, towns and villages and have, over time,
environment and experience for
our patients, and look forward to
graduated to include chocolate bunnies, jelly beans, a hunt for colored eggs,
developing loyalty and life-long and gifts of all kinds.
relationships in return. And, as we turn the calendar over and “spring” into April, we can’t help
“PūrTone will provide employee but notice the special dates printed in the squares – beginning with April Fool’s
mentorship to produce industry- Day on the first. Many people circle the celebrations of Palm Sunday, Easter
leading care and accountability for and Passover, set in April this year. But the date that
the benefit of our patients, and we
captures everyone’s attention is, of course, smack-dab in
will not fear early implementation of
cutting-edge technology, systems, the middle of the month: April 15th. To every U.S. citizen,
vendors or products. PūrTone April 15th is as recognizable as July 4th or December 25th.
will…Go First and Lead the Way!” No one misses … income tax day. For some, this brings
Our team came away from the a smile because they know they have a refund coming. But
meeting with clear vision and focus. to most, it means pulling out a myriad of records, forms, and
We believe each of you play an tax receipts, a daunting task that is a procrastinator’s biggest
important role and we welcome nightmare. We hope you’ve already prepared. If not, now’s
your input throughout the days the time to set that appointment with your CPA or get out your
ahead. As always, happy hearing! computer and Turbo-Tax. Uncle Sam awaits!

3. Funny Bone December’s
MARCH’S
“A cheerful heart is What is the More Common Name Client of the Month
CLIENT OF THE MONTH
good medicine…” Congratulations to Harold G. of
Proverbs 17:22 for ‘Tympanic Membrane’? Congratulations to Boyd M. of
Glendale, our Client of the Month for
Everyone who faxes, emails, or calls in Lake Havasu City, our Client of the
A Funny Thing December.
the correct answer by the last business Month for March. As always, the
Happened on the Way As always, the Client of the Month
day of April, 2011, will be entered Client of the Month will receive a free
to Better Hearing… into a drawing for a Chili’s Restaurant
receives a free lunch with two friends
lunch with two friends and PūrTone’s
and PūrTone’s President and Founder,
$25.00 Dining Certificate. President and Founder,
Edward Maznio, at Chili’s Restaurant &
Still getting accustomed to her
new status as widow, Diane wasn’t The winner will be selected by random Grill. Edward Maznio.
anxious to engage in idle chatter drawing of participants. February’s Quiz Call me to find out how YOU
Call me to find out how YOU
with strangers. But, while sitting Question Winner is Gary P. from Peoria. can become a Client of the Month!
can become a Client of the Month!
under the dryer at the hairdresser, Watch for your name next month!
a chatty lady next to her started to
make friendly conversation, asking WELCOME, NEW CLIENTS!
about her work and family, etc. Among many others, here are some of the
Diane reluctantly engaged in new clients who became members of our
the small talk and graciously “PūrTone Family” this past month. I’d like
answered the friendly woman’s to welcome you, and wish you all the best!
questions. When the hairdresser Celeste M. from Omaha
was ready to comb out Diane’s (referred by Boyd M.)
perm, Chatty Kathy offered a kind, Rita H. from Lake Havasu City
but erroneous, sign-off: “I hope (referred by Clara H.)
your husband makes a quick
Charles S. from Lake Havasu City
comeback.”
(referred by Lloyd J.)
Startled, Diane looked at the
woman in dismay. “What do you Stan K from Surprise
(referred by Kent P.)
mean?” she asked. “I hope your
husband gets well soon”, the lady Edith A. from Buckeye
responded. (referred by Barbara G.)
Still perplexed, Diane slowly Donald M. from Lake Havasu City
answered, “I don’t expect that to (referred by Boyd M.)
happen…” To which Chatty Kathy Glennel L. from Palo Verde
said enthusiastically, “Well, I hope (referred by Marvin J.)
he gets over his disease soon, Larry C. from Goodyear
whatever it is. Have a good day!” We love giving recognition to our new
(referred by Virginia C.)
friends and our wonderful existing
It was then that Diane realized ** We extend sincere apologies to Tom T. and clients who are kind enough to refer
the dear lady had misunderstood his referral, Georgia L., both of Goodyear. Last their friends, family and neighbors to
when she had told her that Mike month we erroneously reported Georgia as us. Thank you so much for your kind
was deceased, not “diseased”. “George”. We sincerely regret the error. support. We sincerely appreciate you.
APRIL’S CALENDAR STARTS WITH APRIL FOOL’S DAY…
Someone asked the question: “Is it possible there is any connection between April being
chosen as the month to pay taxes and to celebrate ‘April Fool’s Day’?” Hmm. While
thinking that over, here are a few facts about the IRS you may not know:
The average family pays over 38% of their total income to the IRS – which is more than they
spend on food and shelter combined.
The federal government spends $10 BILLION per year to pay over 114,000 staff employees!
That’s more than double the CIA, and five times more than the FBI!
If the number of papers the IRS sends out every tax season (8 BILLION PAGES!) were laid
end-to-end, it would wrap around the earth 28 times!! The 1040EZ form has 33 pages of instruction!
Over 300,000 trees are cut down each year to print all the forms and documents required by the IRS.
The initial income tax charged in July, 1861 was 3%, on incomes over $800. (That’s equal to $165,000 today, which
will pay 28% in taxes in 2011.) At the present time, the lowest bracket is 10%; the top bracket is 35%.

4. 1. EASTER BASKET
2. SUNRISE SERVICE
HAVE YOU SEEN THE
3. MATZAH BALL SOUP
4. CHOCOLATE EGGS SCRAMBLED WORDS CALL US TODAY AND
5. PALM SUNDAY ON THE BACK PAGE? ASK ABOUT OUR
6. PASSOVER FEAST
7. PEEPS AND JELLY BEANS
8. RESURRECTION
9. COLORED EGG HUNT
10. EASTER BUNNY
11. EASTER BONNETS
ON PARADE
COUPON GOOD UNTIL 04/30/2011
HEARING IN “STROBE” CAN BE FRUSTRATING …
When we test for hearing, we measure how you respond to a series of beeping tones
across a broad range of frequencies. Typically this starts at a very low 250Hz (hertz) and
continues up the scale to the very high frequency of 8000Hz. We often have people ask us
why we check hearing this way when speech isn’t heard in beeping tones, but in words.
Testing with the Pure Tone beeping tones is critical to evaluate where you do hear
certain sounds, and where you don’t. Many patients come to the office and say, “I can
hear someone talking to me; I just don’t understand all of the words clearly.”
Words are made up of a combination of sounds that span the testing range mentioned above. Actually, the
total range of speech covers an even larger spectrum of sound, but the vast majority of English words fall in
the 250Hz - 8000Hz scale. On the testing chart (“audiogram”), the low tone frequencies are recorded on the
left side. This is where many of the dominant vowel sounds are heard. If you put your fingers right on your
“Adam’s Apple” and say the vowel sounds, “A…E…I…”, you can feel the vibration from your voice very
easily. As a rule, you will also hear these sounds quite clearly. These are the more powerful voice sounds
you hear when someone is talking to you from down the hallway in your home, or perhaps from a closet.
You know they are telling you something, but you have no idea what they are saying!
This is the result of hearing some sounds better than others. You likely
hear bits and pieces of words. It can be likened to “hearing through a
strobe light” – parts of sentences seem to “blink in and out.” For
example, you may hear “gold medal winner” as “_old _eda_ __nner”
and your brain just cannot comprehend what you thought you heard.
You try to figure it out: “Who is „old Eda somebody-or-other‟?
Who‟s he talking about?” And this is how you get into trouble trying to
follow a conversation. The speaker’s next words are missed while you’re trying to figure out what you “heard”.
In the English/American language, we have some vowel sounds in the higher ranges, but this is
mainly where some of the more difficult (“soft consonant”) sounds are heard. Again, if you put your fingers on
your Adam’s Apple and speak the softer phonetic sounds (“th”, “f” or “s”), you will quickly note the lack of
vibration that these sounds create. These sounds are made with the tongue and lips, rather than in the throat.
Obviously, these sounds are softer and more challenging to hear than the stronger vowel sounds tested above.
So… why does all this matter? Most hearing losses fall in the high-frequency range and cause
great difficulty for the listener. If you feel like you “hear through a strobe light”, give us a call. A hearing test
will reveal if you need to bring your hearing back into focus. Remember, we’re here to help.

5. PūrTone Corporate Office
20350 N. Cave Creek Rd., Ste. 130
Phoenix, Arizona 85024
602-971-3900 or 888-614-HEAR
E-Mail: HealthyHearing@PurToneUSA.com
Web: www.ArizonaHears.com
COPYRIGHT – AUDIOGENIC, INC. – ALL RIGHTS RESERVED
LOONEY LAW: BODY OIL USED TO SHOW OFF A BODYBUILDER’S BICEPS IS CONSIDERED A LEGITIMATE TAX DEDUCTION.
STREAMIN’
ALONG…
Answers can be found inside on page 3.
Do you spend extended
periods of time listening to a particular 1. SETRKAETSABE – BUNNY LEAVES THIS
electronic device, such as your television, stereo, etc.? This could 2. ISCRVEUSENIERS – PREDAWN MEETING
include things like a music program, an iPod or an MP3 player, or
“over-the-internet” programs such as ‘YouTube’. In most cases, if 3. BLSMTPHOLAZAUA – SEDER BROTH
you do have a particular system that you prefer, chances are we
have equipment available that can help you hear your favorite 4. GCOEETLHOSCAG – SPECIAL BUNNY TREAT
program(s) very clearly. 5. ADPYSMNULA – THINK DONKEY AND SHEAVES
The whole hearing industry is starting to manufacture converters
that very easily plug into a selected device, sending the program’s 6. SFPSTAVERSAEO – JEWISH CELEBRATION
signal directly into your hearing aids for better clarity. While using
7. PELNAJEBSLEPYNESAED – TWO EASTER
off-the-shelf amplifiers (like TV Ears) offers analog sound louder in
your ears, the new “streamers” have digital sound that travels CANDY FAVORITES
through the program right into your hearing aids! This provides you 8. RCOURSENRITE – TO RISE FROM DEATH
a crisper, clearer voice or musical tone that is balanced to
9. OHCLGNROGODEEUT – KIDS LOVE THE
compensate for your specific hearing loss. All of this without the SEARCH
heavy weight or nuisance of a headset in your ears!
10. EBSNTYRAUNE – MYTHICAL CHARACTER
An exciting added benefit to these “streamers” is that you can
watch television and carry on a conversation with someone in the 11. NSTNEBRTSPAEDENORAEO – PROUD
room. You can also hear other sounds such as a doorbell or DISPLAY OF HATS
telephone, because you still have the option to hear all the sounds in
*HINT: SEVERAL PUZZLES CONTAIN
your environment while receiving a direct signal from your chosen MORE THAN ONE WORD OR
electronic device (tv, stereo, etc.). If you are interested in learning MAY INCLUDE THE WORD “AND”
more about how these systems can benefit you, and keep your
viewing/listening partner happy by keeping the volume down, call us
today and ask about “the streamer I read about in the newsletter.”
FUN FACTS: THERE ARE 526 TAX FORMS FOR U.S. CITIZENS TO USE. THE EASIEST FORM, THE 1040-EZ, HAS 33 PAGES OF INSTRUCTIONS!