Is Google Killing SEO?

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Is Google Killing SEO?

  1. Is Google killing SEO?Monday 25 June 12
  2. Monday 25 June 12
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  12. INTRODUCTION TO SEO Title tag Meta descriptionMonday 25 June 12
  13. INTRODUCTION TO SEO Title tag Meta descriptionMonday 25 June 12
  14. INTRODUCTION TO UX • Themed design • Usability test • Objective for website? • Traffic should be over 3000 per month • Measure call to actions R350 for understanding your visitorMonday 25 June 12
  15. INTRODUCTION TO CONTENT STRATEGY • How many articles do I write? • What do I write about? • Content placement • Competitors incoming links can defines content strategy • Use Google Alerts • Comment marketing, build relationships • Participate in forums: • Quora, Yahoo Answers • Google: “food forums”, “recipe forums” • Interviews • CompetitionsMonday 25 June 12
  16. PERFECT ON-SITE OPTIMISATION • Use Wordpress • Yoast’s SEO plugin (wordpress seo) • Smart 404 • Broken Link Checker • Authorsure • FD Feedburner plugin • SEO Friendly Images • Simple 301 redirects • Social media sharing (many to choose from) • W3 Total Cache • GD Star RatingMonday 25 June 12
  17. TOOLS TO USE FOR INBOUND MARKETING • Google Alerts • Bookmark Twitter advanced search • SEOmoz firefox / chrome extension • Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers • Google Search: “adidas -site:adidas.com -site:adidas.co.za”Monday 25 June 12
  18. TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12
  19. TOOLS TO USE FOR COMPETITOR ANALYSIS http://www.seomoz.org/seo-toolbarMonday 25 June 12
  20. TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12
  21. TOOLS TO USE FOR CONTENT STRATEGY User search can define content strategyMonday 25 June 12
  22. TOOLS TO USE FOR CONTENT STRATEGY http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segmentsMonday 25 June 12
  23. TOOLS TO USE FOR CONTENT STRATEGYMonday 25 June 12
  24. TOOLS TO USE FOR CONTENT STRATEGYMonday 25 June 12
  25. HOW TO TRACK PROGRESSMonday 25 June 12
  26. HOW TO TRACK PROGRESSMonday 25 June 12
  27. HOW TO TRACK PROGRESSMonday 25 June 12
  28. HOW TO TRACK PROGRESSMonday 25 June 12
  29. HOW TO TRACK PROGRESSMonday 25 June 12
  30. HOW TO TRACK PROGRESSMonday 25 June 12
  31. TOOLS YOU CAN USE } Paid } Paid, limited free version } FreeMonday 25 June 12
  32. Monday 25 June 12
  33. WHAT’S NEW?Monday 25 June 12
  34. WHAT’S NEW?Monday 25 June 12
  35. WHAT’S NEW?Monday 25 June 12
  36. WHAT’S NEW? Now pulling brand name, instead of Google Places nameMonday 25 June 12
  37. WHAT BLOGGERS NEED TO IMPLEMENT Authorsure rel=”me” rel=”author”Monday 25 June 12
  38. WHAT BLOGGERS NEED TO IMPLEMENT http://www.google.com/webmasters/tools/richsnippetsMonday 25 June 12
  39. WHAT BLOGGERS NEED TO IMPLEMENTMonday 25 June 12
  40. LIVE SITE AUDITMonday 25 June 12
  41. PRIORITY LIST 1. Ensure correct site structure 2. Ensure design is half decent 3. Have a content strategy 1. On-site 2. Social media 3. Contribution 4. A / B split testing 5. Objective: to generate good news once a month... Become a thought leader !! Don’t be afraid to share the love !!Monday 25 June 12
  42. Contact details Neil Pursey +27 84 627 0619Monday 25 June 12

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