CREATE YOUR INITIAL SEED LIST
• Find industry-specific keywords
• Internal site search – what are your visitors searching for?
• Do you have existing PPC campaigns to pull keyword data from?
What are your best performing keywords?
CONTEXTUAL LINKS IN BODY OF ARTICLE/PAGE
This can be manually set so Google is able to index it. If no meta description
is in place, Google usually inserts the first 160 characters from the body
Contextual linking should be considered part of your core internal linking
structure, as they allow you to pass PageRank to deep pages and cross-silos.
Use descriptive anchor text. Use keywords in anchor text leading to target page.
SEARCH ENGINE UN-FRIENDLY URL
Dynamic URLs don’t perform as well
as static and engines recommend
against more than two parameters
No keywords in the
SEARCH ENGINE FRIENDLY URL
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen