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Purple Square's HCL Unica Plan Concepts Infographic

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Purple Square's HCL Unica Plan Concepts Infographic

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This infographic, from Purple Square, highlights and puts into context, the key concepts that are fundamental to using HCL Unica Plan, formerly Unica Marketing Operations, which allows marketers to increase efficiency and effectiveness by gaining better control over their budgets and processes.

This infographic, from Purple Square, highlights and puts into context, the key concepts that are fundamental to using HCL Unica Plan, formerly Unica Marketing Operations, which allows marketers to increase efficiency and effectiveness by gaining better control over their budgets and processes.

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Purple Square's HCL Unica Plan Concepts Infographic

  1. 1. Unica Plan Concepts This infographic highlights and puts into context, the key concepts that are fundamental to using Unica Plan (formerly Marketing Operations), which allows marketers to increase efficiency and effectiveness by gaining better control over their budgets and processes. plans programs projects sub- projects project requests templates plan strategic planning and financial management accounts budgets cost categories invoices collaborative objects teams attachments alerts target cell spreadsheet user environment admin environment marketing objects marketing object types program project template components forms metrics workflow data mapping icons rules shared attributes states state transitions offers offerassetinvoice © 2020 Purple Square Consulting Ltd work- flow asset libraries assets campaigns (see HCL Campaign) approvals standalone or in workflow

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