Surf Expo Social Media Audit by PRPL

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"Socially Speaking: How does your store score?" A social media audit of several brands and small businesses attending the annual Surf Expo, presented by marketing experts from Purple, Rock, Scissors.

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Surf Expo Social Media Audit by PRPL

  1. 1. S O C I A L LY S P E A K I N G : H OW D O E S Y O U R S TO R E S C O R E ? SURF EXPO 2014 Friday, January 10, 14
  2. 2. Friday, January 10, 14
  3. 3. Friday, January 10, 14
  4. 4. FACEBOOK TIP : I N C LU D E C A L LS -TO - ACT I O N Friday, January 10, 14
  5. 5. FACEBOOK TIP : C R E AT E F A C E B O O K E V E N T S Friday, January 10, 14
  6. 6. FACEBOOK TIP : TA K E A D VA N TA G E O F A P P S Friday, January 10, 14
  7. 7. BRAND PROPS: SWELL Friday, January 10, 14
  8. 8. BRAND OPPS: SWELL Friday, January 10, 14
  9. 9. Friday, January 10, 14
  10. 10. TWITTER TIP: FO L LOW I N F LU E N T I A L P EO P L E Friday, January 10, 14
  11. 11. TWITTER TIP: S H A R E P H O T O S + M U LT I M E D I A C O N T E N T Friday, January 10, 14
  12. 12. TWITTER TIP: L I S T E N & S TA R T C O N V E R S AT I O N S Friday, January 10, 14
  13. 13. BRAND PROPS: EVO Friday, January 10, 14
  14. 14. BRAND OPPS: EVO Friday, January 10, 14
  15. 15. Friday, January 10, 14
  16. 16. I N S TA G R A M T I P : BUILD THE PERFECT PROFILE Friday, January 10, 14
  17. 17. I N S TA G R A M T I P : FIND A FITTING FREQUENCY Friday, January 10, 14
  18. 18. I N S TA G R A M T I P : H A S H TA G AWAY Friday, January 10, 14
  19. 19. BRAND PROPS: S TA N C E S O C K S Friday, January 10, 14
  20. 20. BRAND OPPS: S TA N C E S O C K S Friday, January 10, 14
  21. 21. Friday, January 10, 14
  22. 22. PINTEREST TIP: D R I V E T RA F F I C TO YO U R W E B S I T E Friday, January 10, 14
  23. 23. PINTEREST TIP: P I N U S E R - G E N E R AT E D C O N T E N T Friday, January 10, 14
  24. 24. PINTEREST TIP: C R E AT E B O A R D S T O S H O W C A S E B R A N D Friday, January 10, 14
  25. 25. BRAND PROPS: L* S P A C E S W I M W E A R Friday, January 10, 14
  26. 26. BRAND OPPS: L* S P A C E S W I M W E A R Friday, January 10, 14
  27. 27. Friday, January 10, 14
  28. 28. FOURSQUARE TIP: C L A I M YO U R PAG E w w w.FOURSQUARE.com/ venue /claim Friday, January 10, 14
  29. 29. FOURSQUARE TIP: CHECK OUT TIPS & REVIEWS Friday, January 10, 14
  30. 30. FOURSQUARE TIP: SET UP SPECIALS w w w.business.FOURSQUARE.com Friday, January 10, 14
  31. 31. BRAND PROPS: VERTICAL URGE Friday, January 10, 14
  32. 32. BRAND OPPS: VERTICAL URGE Friday, January 10, 14
  33. 33. D O W N L O A D P R E S E N TAT I O N w w w.PRPL.rs / sur f-expo @prplrckscssrs Friday, January 10, 14
  34. 34. LETS KEEP IN TOUCH Kristina Doyle Director of Marketing @KristinaDoyle Friday, January 10, 14 Erin Butler Culture + Content Strategist @HeyErinB Gabbie Papazov Social Media Strategist @GabbiePapazov
  35. 35. RESOURCES: - www.Socialmediaexaminer.com/instagram-for-business-tips/ - www.Socialmediaexaminer.com/tag/small-business-marketing/ - www.Socialmediatoday.com/1603731/small-business-guide-social-media-mastery - www.Sproutsocial.com/insights/resources/ - www.Hubspot.com/free-marketing-resources - www.Foursquare.com/venue/claim - Friday, January 10, 14 www.Marketingthink.com/wp-content/uploads/2013/05/Perfect-Instagram-Profile1.png www.Business.foursquare.com www.Facebook.com/business/overview
  36. 36. THANK YOU! Friday, January 10, 14

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