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Marianne Brems
Marsha Chan
Julaine Rosner
TESOL Boston March 2010
  Sharing   our book project experience
  1.  Project development before approaching
      the Big Guys
  2.  Production ...
  Developing   course materials through
   teaching an ESL for Child Care class for
   ten years
  Sharing course materi...
  Developing   a basic table of contents
  Developing a chapter outline at the onset
   of each chapter
  Using a white...
  Determiningwhat each member could
 contribute to publish this book
  Publisher-authors

  Publisher-artist
  Text

  Art

  Audio
  Deadline for Chapters 1-5 drafts
  Deadline for Chapters 6-9 drafts
  Deadline for Chapters 1-5 “final”
  Deadline f...
  Determining    organization
  ◦  Sections
  ◦  Chapters
  ◦  Activity types
  ◦  Front matter
  ◦  End matter
  Dividi...
  Writing   clear art specifications for the
   illustrator
  Determining other art needed
  ◦  Royalty-free photos and ...
  Audio   manuscript: Enumerating tracks
  ◦  Model dialogues
  ◦  Pronunciation points
  ◦  Dictations
  ◦  Songs
  ◦  N...
  Collaborating     in real-time
  ◦  By phone
  ◦  Via web conferencing site with application sharing
  ◦  In person
  ...
  Finding an artist to draw illustrations
  specific to our book
  ◦  Free-lance artists (prior publications)
  ◦  Colleg...
  Reading   passages


  Song   lyrics and musical recordings


  Stock   art
  U.S. ISBN Agency, the
                      official source for
 ISBNs in the United States
  ◦  http://www.isbn.org/st...
     Using portions of chapters in class
     Compiling and communicating feedback
     ◦  Students
     ◦  Teachers
  Finding  and selecting reviewers with
   relevant experience
  Preparing and transmitting manuscripts
   for review
 ...
  Reasons
  ◦  Pedagogical
  ◦  Linguistic
  ◦  Visual
  Sources
  ◦  Reviewers
  ◦  Classroom feedback
  Scheduling


  Whole:Components


  Forest:Trees
  Sources
          ◦  Drawings by artist
          ◦  Stock photos
          ◦  Photos by authors and friends
        B...
  Revising   and editing (Microsoft Word)


  Revising    and editing

 Revising      and editing!!!
  Creating structure
  Designing pages (Adobe InDesign)
  Creating styles for text, paragraphs,
   characters, objects,...
  Creating a table of contents
  Proofing and editing
  Copy editing
  Determining   the components
  ◦  Answer key
  ◦  Teacher’s guide
  ◦  Supplemental activities
  ◦  Game cards
  ◦  Rep...
    Design

    Art

    Layout

    Feedback

    Editing
    Proofing via
     digital printing

    Pre-flight and
     packaging for
     offset printing

    Press checks

...
Marsha Chan
marsha@sunburstmedia.com
Marianne Brems
mbrems@gmail.com
Julaine Rosner
julaine_rosner@yahoo.com
Authors of
  ...
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
How to Publish When the Big Guys Say No
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How to Publish When the Big Guys Say No

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You have a great book idea; you’ve written and piloted; you send proposals to big publishers. When they say “No,” you say, “How else?” Three teachers of English as second language describe how their collaboration brought their book to life. Roles, agreements, workflow, deadlines, writing, editing, art, publishing are shared with fellow writers.

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How to Publish When the Big Guys Say No

  1. 1. Marianne Brems Marsha Chan Julaine Rosner TESOL Boston March 2010
  2. 2.   Sharing our book project experience 1.  Project development before approaching the Big Guys 2.  Production without the Big Guys 3.  Completing publication without the Big Guys   Q&A
  3. 3.   Developing course materials through teaching an ESL for Child Care class for ten years   Sharing course materials through presentations at conferences   Identifying a larger need for materials through communication with other instructors
  4. 4.   Developing a basic table of contents   Developing a chapter outline at the onset of each chapter   Using a white board with sticky notes to organize ideas   Division of labor for each chapter   Frequent collaboration on writing content
  5. 5.   Determiningwhat each member could contribute to publish this book
  6. 6.   Publisher-authors   Publisher-artist
  7. 7.   Text   Art   Audio
  8. 8.   Deadline for Chapters 1-5 drafts   Deadline for Chapters 6-9 drafts   Deadline for Chapters 1-5 “final”   Deadline for Chapters 6-9 “final”
  9. 9.   Determining organization ◦  Sections ◦  Chapters ◦  Activity types ◦  Front matter ◦  End matter   Dividing and sharing the writing tasks   Creating style sheets   Establishing language guidelines   Creating conventions for ms. file names
  10. 10.   Writing clear art specifications for the illustrator   Determining other art needed ◦  Royalty-free photos and drawings ◦  Photos taken by authors and friends   Art manuscript ◦  Enumerating, describing, locating, sourcing, and ranking images for each chapter   Art website
  11. 11.   Audio manuscript: Enumerating tracks ◦  Model dialogues ◦  Pronunciation points ◦  Dictations ◦  Songs ◦  Nursery rhymes   Recording pilot audio to determine time
  12. 12.   Collaborating in real-time ◦  By phone ◦  Via web conferencing site with application sharing ◦  In person   Asynchronous communication ◦  Text   Email   Attachments ◦  Art   Project website for art drafts   Stock photo light boxes
  13. 13.   Finding an artist to draw illustrations specific to our book ◦  Free-lance artists (prior publications) ◦  College art students ◦  College art instructors   Managing art ◦  Specifications ◦  Verbal and visual communication ◦  Revisions
  14. 14.   Reading passages   Song lyrics and musical recordings   Stock art
  15. 15.   U.S. ISBN Agency, the official source for ISBNs in the United States ◦  http://www.isbn.org/standards/home/index.asp   U.S. Copyright Office ◦  http://www.copyright.gov/
  16. 16.   Using portions of chapters in class   Compiling and communicating feedback ◦  Students ◦  Teachers
  17. 17.   Finding and selecting reviewers with relevant experience   Preparing and transmitting manuscripts for review   Setting reviewer expectations and deadlines   Soliciting detailed responses on the ms. and global responses in a questionnaire   Processing feedback
  18. 18.   Reasons ◦  Pedagogical ◦  Linguistic ◦  Visual   Sources ◦  Reviewers ◦  Classroom feedback
  19. 19.   Scheduling   Whole:Components   Forest:Trees
  20. 20.   Sources ◦  Drawings by artist ◦  Stock photos ◦  Photos by authors and friends   BW vs. grayscale vs. color   Editing photos (Adobe Photoshop) Line drawings for Color photos Taking & editing interior: feeding for cover: play color photos for interior, grayscale: rash baby structure
  21. 21.   Revising and editing (Microsoft Word)   Revising and editing  Revising and editing!!!
  22. 22.   Creating structure   Designing pages (Adobe InDesign)   Creating styles for text, paragraphs, characters, objects, tables   Laying out text and image elements ◦  Flowing and editing text ◦  Placing images and other visual elements ◦  Formatting text and images   Soliciting feedback
  23. 23.   Creating a table of contents   Proofing and editing   Copy editing
  24. 24.   Determining the components ◦  Answer key ◦  Teacher’s guide ◦  Supplemental activities ◦  Game cards ◦  Reproducible handouts ◦  References   Writing the components   Cross-checking IM with changes in manuscript
  25. 25.   Design   Art   Layout   Feedback   Editing
  26. 26.   Proofing via digital printing   Pre-flight and packaging for offset printing   Press checks   Production
  27. 27. Marsha Chan marsha@sunburstmedia.com Marianne Brems mbrems@gmail.com Julaine Rosner julaine_rosner@yahoo.com Authors of English for Child Care: Language Skills for Parents and Providers ©2010 www.sunburstmedia.com

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