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The shells (1)


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The shells (1)

  1. 1. THE SUPPLEMENTARY DIET A dietary supplement is a preparation intended to supplement the diet and provide nutrients that may be missing or may not be consumed in sufficient quantities in a person’s diet.
  3. 3. P E S T + L A N A L Y S I S
  4. 4. POLITICAL The current government is headed by Prime Minister Yingluck Shinawatra of the Pheu Thai Party POLICY: 1. Physical Health 2. Mental Health 3. Intellectual Health INTELLECUTAL HEALTH COVERAGE: -Allows Thai citizens to be covered & insured -Supports R&D investment of both public and private - Focuses on bringing Thai ways up to international brand
  5. 5. ECONOMIC Since Thailand’s economic crisis in 1997, many industries were in downturn, companies were bankrupt. However, it had a positive impact on supplementary drug industry which had a market growth at 5 to 10%.
  6. 6. SOCIAL RISING TREND OF CONSUMING SUPPLEMENTARY DIET PRODUCTS IN THAILAND More aware of physical appearance 18 to 30 years old are the most influential ages Trend of “LIGHT SKIN & SLIM SHAPE” Based on THAI HEALTH PROMOTION FOUNDATION, Thai female aged from 18-64 yrs old spend on whitening products exceeded 58%
  7. 7. TECHNOLOGY • Laser method of whitening skin gaining popularity • Technology extracts natural ingredients • New finding of ingredients that helps to whiten the skin naturally • Rise of internet, blog and social media users
  8. 8. LEGAL ADVERTISING: 1. Not false, over exaggerate, or misleading 2. As state in the claim on label 3. If state more than claim, evidences, must be presented to FDA for further consideration.
  9. 9. LEGAL REGULATION FOR APPROVED ADVERTISING: 1. No hidden message 2. Approval of advertisement is last long for 5 years 3. Must be the same submitted ads. 4. Present approval license number in the media 5. Any requirements in the general ads. Laws.
  10. 10. LEGAL PRINCIPALS IN ADVERTISING OF FOOD-RELATED PRODUCT: 1. Name – clearly stated 2. Image – presented based on law 3. Message – “New”, “Organic/Natural”, “Safe”, “Worldwide” 4. Warning – “Read the Label before Consumption” 5. Special Labeling – “High calcium, Low fat, for health, and for specific group of people” 6. Limitation – comparing message - no medical or personal health look alike
  11. 11. LEGAL Have to display or state clearly in written or verbal forms that said “This product cannot prevent or cure a disease”
  12. 12. Market share value is 18 Billion Baht ( year 2010 ) Supplementary and Vitamins Foods and Drinks Kids diets Source from: Marketeer MARKET SHARE OF DIETARY SUPPLEMENTARY PRODUCTS
  13. 13. “VISTRA is a research company that working on research and development for new nutrition diet foods and supplementary products.” OBJECTIVES: • To research and develop healthy product • To be the learning center providing information about healthy living and beauty life • To be the training center providing training for beauty and health instructor • To be the motivation for those who concern to live healthily
  14. 14. PRODUCT