Bjc ppt

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Bjc ppt

  1. 1. Berli Jucker Public Company Limited Progressive Report 1
  2. 2. Company Background Company Background Founders: Mr. Albert Jucker and Mr. Henry Sigg under the name “Jucker, Sigg & Co.” Established in: 1882 Operating Industries: Distribution, Import & Export, Shipping, Manufacture, Packaging, Steel, and Book Retail Key Historic Events: 1924: The company’s name was changed later, to “Berli, Jucker & Co.” 1965: BJC became a thai-majority owned company 1967: The company was awarded a consent to use the Royal Garuda Emblem from King Bhumibhol, 1975: Became one of the first seven companies that were listed on Stock Exchange of Thailand (SET) 1993: Became a public company “Berli Jucker Public Company Limited” 2001: Thai Charoen Corporation Group owned by My. Charoen Sirivadhanabhakdi became a major stockholder
  3. 3. Market Market Size And Growth • 2004 = 8,000 Million Baht 2012 = 10,000 Million Baht ( Estimated) • One of the largest and most diverse in Asia-Pacific • Thailand’s market for sweet and savory snacks is expected to grow 7% per year to reach 30,000 Million in 2015 • Huge opportunity to expand because Thailand’s consumption per capita rate is still low (500 gram) relatively to other countries.
  4. 4. Market Market Size And Growth • Five main segments
  5. 5. Market Pepsico BJC (food) European- food Taokaenoi Products Pepsi, Lays, Tropicana, Gatorade Tasto, Doso, Party, Campus Euro Custard Cake, Gussen, Pipo, Hitto Crispy/ Tempura/ Roasted/ Grilled Seaweed Type of Company Public Public Public Limited Key Players
  6. 6. Market Potato Chips • Fastest growing segment 2004 – 2009 Annual Growth Rate is 10% 2010 Annual Growth Rate is 15% • Due to aggressive advertising and marketing activities among key players • Total market is worth 4000 Million Baht
  7. 7. Market Potato Chips
  8. 8. Market Extruded Snacks • The largest segment • Total market is worth more than 4600 Million Baht • Difficult to gauge the sales volume of home-based producers, particularly those who sell their products in rural areas of Thailand
  9. 9. Market Extruded Snacks Extruded Snacks Market Share
  10. 10. Market Rice Crackers • Dozo is the No.1 in the Rice Crackers market
  11. 11. Market Seaweed • Total market is worth more than 1000 Million Baht • Taokaenoi is No.1
  12. 12. Market Market Trends • Taste, Flavor, Price, and Healthier snacks 1) Consumer tastes and preferences are changing very quickly - Thai snack market is highly fragmented, companies must regularly monitor change in consumer preferences.
  13. 13. Market Market Trends 2) Health consciousness 3) Price sensitive
  14. 14. Market BJC Target Market • Tasto • Teenagers 15-19 Male and Female • Dozo • Expanding to teenage market
  15. 15. Market BJC Target Market • Campus & Party • Primary school students Age between 7 – 12 • Dozo Seaweed • Teenagers to office workers Age between 15-25 Male and Female
  16. 16. Product Product Line • Potato Chips • Rice Crackers • Seaweed • Extruded Snack 4 sizes About 12 flavors 2 sizes 4 flavors 2 sizes 2 flavors 1 size 1 flavor 2 sizes 4 flavors
  17. 17. Product Tasto 17g 29g 57g 80g 5 B 9-10B 20B 29-30B Direct Competitors
  18. 18. Product Tasto- Competitors 27g 10B 44g 18B 57g 20B 80g 29B 115g 35B 55g 20B 100g 49B 35g 10B 68g 20B 70g 35B 100g 49B 110g 55B 140g 60B
  19. 19. Product Dozo Rice Crackers 56g 74g Direct Competitors 18B 22B
  20. 20. Product Dozo Rice Crackers- Competitors 150g 44B 60g 18B
  21. 21. Product Dozo Seaweed 14g 36g 20B 39B Direct Competitors
  22. 22. Product Dozo Seaweed- Competitors 14g 20B 36g 39B 12g 20B 36g 39B 40g 35B 16g 20B 40g 39B
  23. 23. Product Extruded Snacks Campus 36g 10B Party 17g 5B 10B 36g Direct Competitors
  24. 24. Product Extruded Snacks- Competitors 60g 15B 54g 14.50B 63g 18.50B
  25. 25. Product Product Life Cycle
  26. 26. Distribution Distribution Channels• Modern Trade • Traditional Trade Convenient store Supermarket Hypermarket Mom & Pop shop
  27. 27. Promotion Distribution Channel Promotion Consumer Promotion • Celebrity Endorsement (Presenter) • Online Activity Campaign => www.tastoclub.com, www.facebook.com/tastopotatoclub – meet and greet with the presenter • Events for launching new flavors • Advertisements (TVC) • Compete for the prize or reward – Mazda 2, iPhone, concert tickets, etc.
  28. 28. Promotion
  29. 29. Promotion • TVC • “ Party the series” via Youtube • Compete for the prize or reward – Mazda 2, iPhone • Social Network – Facebook
  30. 30. Promotion • Celebrity Endorsement (Presenter) • Advertisements • Join with One-2-Call – Buy 2 Doso get 100 Baht air time • Discount • Compete for the prize or reward – iPod, iPad, iPhone
  31. 31. Promotion • Free toy inside the package • TVC – Channel 9 cartoon
  32. 32. Promotion • Conditional Rebate : 200,000 Baht • Shelf Talker Fee : 100,000 Baht • Stamp support : 60,000 Baht • Listing Fee : 550,000 Baht • New Store : 15,000 Baht Promotion Trade Promotion Estimated Cost
  33. 33. Thank You

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