Beyond english direct research

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  • And here is our content
  • ObjectiveAs we see from the VDOThai children are lack of English ProficiencyAnd children will be the leader of tomorrow—so we believe that we should be more concernSince AEC is starting in 2015In order compete with other AEC nations Thai people should at least be able to speak and understand English fluentlyFor business communicationWhen we discover this problemWe see the opportunity to establish a English Language CenterUnder the name of “Beyond English”Our school adopted California’s State Curriculum guide line to teach out studentsThe most qualify curriculum—and it’s freeWe are offering—IETLS, TOEFL, SAT and TOEIC
  • Rangsit has a huge population an area where there are our target market and it is not far from BKKWe have found a 4 stories building in Rangsit-NakornayokKlong 3Since its in the suburban areathe rent is affordableBeyond English holds the concept of “Coziness”—want people relax and enjoyUnlike other Language centersWe have the full facilitiesMini library and coffee corner on the roof topMedia room—or home theater for our students to watch movieLiving room for doing homework
  • the Fiscal Policy Office has announced that the Thai economy is likely to grow at the rate of 5.7 percent, which is higher than the previous projection. In addition, the increase in economic growth rate of Thailand is mainly due to the strong recovery of the production sector, public consumption and public investment still play the important role on boosting the country economy. Therefore, with this high rate of consumer spending, our language school could gain benefits because consumers are willing to spend and willingness to pay for English are higher because in two years AEC will start and English skills is very crucial.
  • because the capital requirement to start up language school is moderate , but high returnBecause exempt from Taxes
  • Both institutes are in the market for a long time so they hold a lot of market share. However, these two are located at Future Park Rangsit, which is far from us about 15 minutes drive. We can attract people who lives near by in Klong 3 area, and because our location is on the side of the road it is easy to see when cars drive by.
  • offering a better future to our customers. The values of company are to offers everyone a better opportunity and career. Our core competencies are the expertise in providing English courses by certified native English speaker and we are confidents in our prestige cubiculum.
  • our surveys, which we found out that most of our target customers are looking to improve English for their academic purposes such as to improve their GPA at schools and preparation for English language proficiency test. As a result, we offer both communication course and different kinds of English language proficiency test courses. Beyond English can answer the need of our target customers. Because at Beyond English our teachers will have a certificate and we will import our teacher from U.S and UK
  • The possible reason are that they have more expenditureEven though we bare a high cost of hiring many certify teachers at our school, Beyond English will not has a high price per one course. It will only be slightly higher if compare to other local language school. As an illustration, one course will cost around 7,500 Baht. We believe that by providing great quality course and contents we will win the consumer heart, which can create a word of mouth in the future. Hence, loyal customers
  • We got the advantage of location because our building is on the side of the road, which it is easy to spot when people drives by. We believe that we could attracts the customer who lives near by in the area, such as, students from North Bangkok University, SuankularbWittayalai School and Siam International School.
  • Our promotion is in the introduction stage, which means that our goal is to create brand awareness among our target customers. We will use two advertising methods and as a new entry we want to inform our target customers about our school. To reach our target customers we will use billboard on our building and make sure that it is visible from the main road. In order to create awareness among our competitors we will give out brochure and leaflet at Future Park Rangsit. We are using pull strategy to attract customers to come and experience us at Beyond English. Hence, we want our customers to come to us and to create word of mouth referrals. 
  • Beyond english direct research

    1. 1. Beyond English The Next Step Into The Future
    2. 2. Content • Business Description • Industry Analysis • Marketing Strategies • Operational Plan • Financial Projection • Q&A
    3. 3. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection • Our Objective • Curriculum • Courses offer
    4. 4. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection • Concept- ”Coziness” • Mission—is to drive our nation into the next step of international world and to open up more opportunity for our people.
    5. 5. • Fiscal Policy Office Increase in the rate of consumer spending • consumers are willing to spend and willingness to pay for English Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection
    6. 6. • Threat of new entrant is high • Social trends that could benefits our projects – AEC – Parents are spending more money on their child Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection
    7. 7. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Competitors Analysis • Well known for exam preparations such as TOEFL and IELTS • Courses are mostly on weekends • Concentrate on the convenience of the customers • Teacher does not always teach the class • They would have a lab sessions include in the course where the student would study with computer
    8. 8. • Middle school to university students in Rangsit Klong 3 area • Office worker in the area, age between 22-35 Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Target Market
    9. 9. • IELTS, TOEFL, SAT, TOEIC and English communication courses • Most of our target customers are looking to improve English for their academic purposes Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Product and Service • Representing the values of English • Facility to assists our students, for example, library, media room, computer lab and coffee
    10. 10. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Price • Office workers are more price sensitive then students • Price dose not only represents a cost for an English course but it also a gateway to a better future for our customers
    11. 11. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection • Located on Rangsit- Nakornayok Klong 3 road, a medium sized neighborhood, w hich surrounded by schools, villages, a nd shopping mall Place
    12. 12. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Promotion • To create brand awareness • Billboard • Brochure • To create referrals and word of mouth
    13. 13. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection • Start the operation in summer • Employ around 6-10 teachers
    14. 14. Facilities • 4 storeys with roof top • Maximum capacity of 14 classrooms • Small library, media room, coffee shop • Car park Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection
    15. 15. • Small classroom environment • 8-10 students per class • Participate and ask questions • Television, computer, and projector Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Classroom
    16. 16. • English native speaker • America and England • 1,500 baht per hour Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection Teacher
    17. 17. • Short-Term Goals – Establishing the awareness – Attracting new customers Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection • Evaluation Method • Quarterly business review • Track of the customers
    18. 18. Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection
    19. 19. Introduction Business Description Marketing Strategies Industry Analysis Financial Projection Operational Plan
    20. 20. • Corporate Social Responsibility (CSR) – Provide a free English course to the less fortunate children – Once a month Introduction Business Description Marketing Strategies Industry Analysis Operational Plan Financial Projection
    21. 21. Q&A

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