pureprofile © 2008 pureprofile product presentation PR capabilities +
<ul><ul><li>pureprofile has on-going access to 300,000 Australians </li></ul></ul><ul><ul><li>They are pureprofile account...
<ul><ul><li>They go to pureprofile.com and log into their personal account </li></ul></ul><ul><ul><li>They can log in any ...
Introduction to pureprofile.com <ul><ul><li>This means NO WASTAGE.  </li></ul></ul><ul><ul><li>Only your exact target sees...
Introduction to pureprofile.com <ul><ul><li>This means we connect you or your surveys    to the right audience.  </li></ul...
PR capabilities Public Relations Surveys Standard Package <ul><ul><li>Total Package cost   $5000 </li></ul></ul><ul><ul><l...
Insights Capabilities Consumer Insights Surveys Standard Package <ul><ul><li>Total Package cost   $2500 </li></ul></ul><ul...
Pitch Capabilities Pitch Surveys Standard Package <ul><ul><li>Total Package cost   $2500 </li></ul></ul><ul><ul><li>Respon...
Research Capabilities Ad Hoc Research Standard Package <ul><ul><li>Total Package cost   $2500 </li></ul></ul><ul><ul><li>A...
Ad Tracking Capabilities Ad Tracking Standard Package <ul><ul><li>Total Package cost   $13,000 </li></ul></ul><ul><li>Full...
Brand Tracking Capabilities Brand Tracking Standard Package <ul><ul><li>Total Package cost   $25,000 </li></ul></ul><ul><l...
Testing Capabilities Creative/ Concept Testing Surveys Standard Package <ul><ul><li>Total Package cost   $5,000 </li></ul>...
Sampling Capabilities Sampling Capabilities Standard Package <ul><ul><li>Total Package cost   $10,500 </li></ul></ul><ul><...
<ul><ul><li>We provide </li></ul></ul><ul><ul><li>You own </li></ul></ul><ul><ul><li>We enable </li></ul></ul>The Delivery...
Research Flow
Where we collect our answers
We thank you for your attention SALVADOR KLEIN <ul><ul><li>Profile:  Male, NSW, 25-30, Born in  Canada, Super ninja,  </li...
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pureprofile - PR capabilities

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pureprofile - PR capabilities

  1. 1. pureprofile © 2008 pureprofile product presentation PR capabilities +
  2. 2. <ul><ul><li>pureprofile has on-going access to 300,000 Australians </li></ul></ul><ul><ul><li>They are pureprofile account holders </li></ul></ul><ul><ul><li>That means they have opted in & individually completed up to 800 questions about themselves & their consumer behaviour </li></ul></ul>Introduction to pureprofile.com
  3. 3. <ul><ul><li>They go to pureprofile.com and log into their personal account </li></ul></ul><ul><ul><li>They can log in any day, any time, any where, as often as they like </li></ul></ul><ul><ul><li>In their account are invitations to research surveys & advertising campaigns which have been specifically matched to their profile </li></ul></ul><ul><ul><li>Invitations are always relevant to the account holder, and they get paid to view them </li></ul></ul>Introduction to pureprofile.com
  4. 4. Introduction to pureprofile.com <ul><ul><li>This means NO WASTAGE. </li></ul></ul><ul><ul><li>Only your exact target sees your message. </li></ul></ul><ul><ul><li>And you only pay for those views. </li></ul></ul>
  5. 5. Introduction to pureprofile.com <ul><ul><li>This means we connect you or your surveys to the right audience. </li></ul></ul><ul><ul><li>So that you get the answers & information you need. </li></ul></ul><ul><ul><li>Quickly. Cost effectively. </li></ul></ul>
  6. 6. PR capabilities Public Relations Surveys Standard Package <ul><ul><li>Total Package cost $5000 </li></ul></ul><ul><ul><li>Respondents 1000 </li></ul></ul><ul><ul><li>Incidence rate 80% </li></ul></ul><ul><ul><li>Questions 10-15 </li></ul></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>- Your target matched </li></ul></ul><ul><ul><li>- Questions loaded </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>- Survey development </li></ul></ul><ul><ul><li>- Survey monitoring </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>- Access to our database </li></ul></ul><ul><ul><li>- Reporting </li></ul></ul><ul><ul><li>Use our account holder database for quick access to any target audience </li></ul></ul><ul><ul><li>Project turnaround: 2-4 days </li></ul></ul><ul><ul><li>Ask questions to: </li></ul></ul><ul><ul><li>- Obtain controversial & newsworthy answers or insights for publishing </li></ul></ul><ul><ul><li> - Predict what’s next </li></ul></ul><ul><ul><li> - Track trends </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+
  7. 7. Insights Capabilities Consumer Insights Surveys Standard Package <ul><ul><li>Total Package cost $2500 </li></ul></ul><ul><ul><li>Respondents 400 </li></ul></ul><ul><ul><li>Incidence rate 80% </li></ul></ul><ul><ul><li>Questions 9 </li></ul></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>- Your target matched </li></ul></ul><ul><ul><li>- Questions loaded </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>- Survey development </li></ul></ul><ul><ul><li>- Survey monitoring </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>- Access to our account holder </li></ul></ul><ul><ul><li>database </li></ul></ul><ul><ul><li>- Reporting </li></ul></ul><ul><ul><li>Access our account holder database to </li></ul></ul><ul><ul><li>uncover or quantify insights </li></ul></ul><ul><ul><li>Create your own survey to identify </li></ul></ul><ul><ul><li>consumer perception on any topic, </li></ul></ul><ul><ul><li>brand or product </li></ul></ul><ul><ul><li>Project turnaround: 2-4 days </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+
  8. 8. Pitch Capabilities Pitch Surveys Standard Package <ul><ul><li>Total Package cost $2500 </li></ul></ul><ul><ul><li>Respondents 400 </li></ul></ul><ul><ul><li>Incidence rate 80% </li></ul></ul><ul><ul><li>Questions 15 </li></ul></ul><ul><ul><li>Set-up, project management, </li></ul></ul><ul><ul><li>hosting & reporting </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>Cheap, fast, quality research </li></ul></ul><ul><ul><li>Projects turned around in 24- 48 hours </li></ul></ul><ul><ul><li>Access to our library of questions & </li></ul></ul><ul><ul><li>ready to adapt survey frameworks to </li></ul></ul><ul><ul><li>save you time </li></ul></ul><ul><ul><li>You: </li></ul></ul><ul><ul><li>- Supply us with questions or objectives & </li></ul></ul><ul><ul><li>target audience parameters - Approve campaign </li></ul></ul><ul><ul><li>We: - Do all the set-up, hosting, project </li></ul></ul><ul><ul><li>management </li></ul></ul><ul><ul><li>- Supply you with a full cross tab report </li></ul></ul><ul><ul><li>You: </li></ul></ul><ul><ul><li>- OWN fully customised research or </li></ul></ul><ul><ul><li>brand new insights within 24-48 hours </li></ul></ul><ul><ul><li>- Have an edge over your competitors </li></ul></ul>
  9. 9. Research Capabilities Ad Hoc Research Standard Package <ul><ul><li>Total Package cost $2500 </li></ul></ul><ul><ul><li>Access our account holder database to </li></ul></ul><ul><ul><li>enable fast research surveys </li></ul></ul><ul><ul><li>Create your own survey to identify </li></ul></ul><ul><ul><li>consumer perception on any topic, </li></ul></ul><ul><ul><li>brand or product </li></ul></ul><ul><ul><li>- You also have access to our library of </li></ul></ul><ul><ul><li>questions & ready to adapt survey </li></ul></ul><ul><ul><li>frameworks </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>Respondents 400 </li></ul></ul><ul><ul><li>Incidence rate 80% </li></ul></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>- Your target matched </li></ul></ul><ul><ul><li>- Questions loaded </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>- Survey set-up </li></ul></ul><ul><ul><li>- Survey monitoring </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>- Access to our account holder </li></ul></ul><ul><ul><li>database </li></ul></ul><ul><ul><li>- Reporting capabilities </li></ul></ul>
  10. 10. Ad Tracking Capabilities Ad Tracking Standard Package <ul><ul><li>Total Package cost $13,000 </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>Single campaign tracking project </li></ul></ul><ul><ul><li>3 dips: pre, during & post campaign </li></ul></ul><ul><ul><li>100 completes per dip </li></ul></ul><ul><ul><li>Full cross tab report per dip </li></ul></ul><ul><ul><li>Post report on completion </li></ul></ul><ul><ul><li>Reliable & cost effective ad tracking </li></ul></ul><ul><ul><li>Access our database for: </li></ul></ul><ul><ul><li>- Live campaign tracking </li></ul></ul><ul><ul><li>- Immediate post campaign results </li></ul></ul><ul><ul><li>We have the database & technological </li></ul></ul><ul><ul><li>capacity to: </li></ul></ul><ul><ul><li>- Control & guarantee daily, weekly or </li></ul></ul><ul><ul><li>monthly sample quotas </li></ul></ul><ul><ul><li>- Supply fresh & reliable samples </li></ul></ul><ul><ul><li>- Guarantee consistency of samples </li></ul></ul>
  11. 11. Brand Tracking Capabilities Brand Tracking Standard Package <ul><ul><li>Total Package cost $25,000 </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>Annual tracker </li></ul></ul><ul><ul><li>12 dips/ year </li></ul></ul><ul><ul><li>30 questions/ dip </li></ul></ul><ul><ul><li>200 completes/ dip </li></ul></ul><ul><ul><li>Full cross tab report every dip </li></ul></ul><ul><ul><li>Post report on completion of 12th dip </li></ul></ul><ul><ul><li>Reliable & cost effective </li></ul></ul><ul><ul><li>Access our database for ongoing </li></ul></ul><ul><ul><li>brand tracking </li></ul></ul><ul><ul><li>We have the technological & database </li></ul></ul><ul><ul><li>capacity to: </li></ul></ul><ul><ul><li>- Control & guarantee daily, weekly or </li></ul></ul><ul><ul><li>monthly quotas </li></ul></ul><ul><ul><li>- Supply fresh & reliable samples </li></ul></ul><ul><ul><li>- Guarantee consistency of samples </li></ul></ul>
  12. 12. Testing Capabilities Creative/ Concept Testing Surveys Standard Package <ul><ul><li>Total Package cost $5,000 </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>Respondents 500 </li></ul></ul><ul><ul><li>Questions 15 </li></ul></ul><ul><ul><li>- Includes video & image capabilities </li></ul></ul><ul><ul><li>Incidence rate 80% </li></ul></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>- Your target matched </li></ul></ul><ul><ul><li>- Questions loaded </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>- Survey development </li></ul></ul><ul><ul><li>- Survey monitoring </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>- Access to our account holder database </li></ul></ul><ul><ul><li>- Reporting </li></ul></ul><ul><ul><li>Access our database for objective & </li></ul></ul><ul><ul><li>honest opinions from your target </li></ul></ul><ul><ul><li>audience </li></ul></ul><ul><ul><li>Survey your audience with new </li></ul></ul><ul><ul><li>creative concepts &/or compare </li></ul></ul><ul><ul><li>concepts against each other </li></ul></ul><ul><ul><li>Delivered quickly & cost effectively: </li></ul></ul><ul><ul><li>- Project turnaround: 2 - 4 days </li></ul></ul>
  13. 13. Sampling Capabilities Sampling Capabilities Standard Package <ul><ul><li>Total Package cost $10,500 </li></ul></ul><ul><li>Fully customised packages are also available </li></ul>+ <ul><ul><li>20,000 clicks </li></ul></ul><ul><ul><li>- core target only, no wastage </li></ul></ul><ul><ul><li>CPC: 0.50 </li></ul></ul><ul><ul><li>4 week duration </li></ul></ul><ul><ul><li>Account management </li></ul></ul><ul><ul><li>(per campaign/ per month) </li></ul></ul><ul><ul><li>We enable cost efficient sample </li></ul></ul><ul><ul><li>distribution & data collection </li></ul></ul><ul><ul><li>Use our database to access your exact </li></ul></ul><ul><ul><li>target audience to distribute your </li></ul></ul><ul><ul><li>samples </li></ul></ul><ul><ul><li>Pay per click </li></ul></ul><ul><ul><li>No wastage </li></ul></ul><ul><ul><li>- only your exact target audience are </li></ul></ul><ul><ul><li>invited to receive samples </li></ul></ul><ul><ul><li>Enables immediate capture of recipient </li></ul></ul><ul><ul><li>details online </li></ul></ul><ul><ul><li>A one-step transition from sample to </li></ul></ul><ul><ul><li>your website </li></ul></ul>
  14. 14. <ul><ul><li>We provide </li></ul></ul><ul><ul><li>You own </li></ul></ul><ul><ul><li>We enable </li></ul></ul>The Delivery Process <ul><ul><li>You input </li></ul></ul>
  15. 15. Research Flow
  16. 16. Where we collect our answers
  17. 17. We thank you for your attention SALVADOR KLEIN <ul><ul><li>Profile: Male, NSW, 25-30, Born in Canada, Super ninja, </li></ul></ul><ul><ul><li>Cocktail maker, Friday hug </li></ul></ul><ul><ul><li>specialist </li></ul></ul><ul><ul><li>Mail: [email_address] </li></ul></ul><ul><ul><li>Phone: + 61 2 9333 9708   </li></ul></ul><ul><ul><li>Mobile: + 61 410 617 663 </li></ul></ul>Agency Account Director or

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