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Altered Esthetics - Outreach Action Research


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An Action Research Team at the University of Minnesota worked with Altered Esthetics to conduct an outreach project, creating a ten-steps-to-outreach guideline as well as documenting the initial process for Ae. This presentation highlights Ae's process through the ten outreach steps

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Altered Esthetics - Outreach Action Research

  1. 1. Altered Esthetics Community Outreach - Action Research Nduka, Lindy, Janayah, Jamie Ae - Coloring Outside the Lines, 2008
  2. 2. Today we’ll review: Ae’s Outreach Process Notes for Future Outreach (we’ll try not to bore you.) Ae - MPLS vs STPL, 2008. Pamela Valfer-Airport Series
  3. 3. Step 1 - Key Components Outreach Need Altered Esthetics needed to continue reaching out to additional audiences in the community, connecting with other organizations Ae - Bike Art, 2008
  4. 4. Step 1 - Key Components Guiding Principles Be time considerate Be mission driven Make sure the stakeholders are on board Create a project/process that is effective/useful Consider the budget Be Creative! Ae - Bike Art, 2007
  5. 5. Step 1 - Key Components Desired Audience Additional organizations and people in Minneapolis, particularly Northeast Ae - Resident Artists, 2007
  6. 6. Step 1 - Key Components Identify Stakeholders Artists Volunteers Interns Board Members Donors Ae - Coloring Outside the Lines, 2008
  7. 7. Step 1 - Key Components Project Goals Create an outline for future use Connect with additional organizations directly Connect with 50 organizations or people (artists, volunteers, etc.) Ae - Resident Artists IV, 2008
  8. 8. Step 1 - Key Components Possible Results Plan for various types of responses Make sure connection mechanisms are set up Ae - Anxiety Dreams, 2008
  9. 9. Step 2 - Timeline There was a quick turnaround! So, we set weekly goals and deadlines and we kept the scope moderate Ae - Bike Art, 2007
  10. 10. Step 3 - Stakeholders Connected with primary stakeholders via: Surveys (more on that later!) Emails Meetings Phone Calls Ae - Interns, 2008
  11. 11. Step 4 - Infrastructure Website landing page Surveys Business cards Google docs for tracking Wiki Ae - Arty Garage Sale, 2008
  12. 12. Step 5 - Implementation Sent letters Made Calls Posted via social networking tools Sent enews Sent direct emails Ae - Bike Art, 2008
  13. 13. Step 6 - Review Discovered: Scheduling was difficult for calls Discovered: Some information we collected was incorrect or outdated Ae - Installing track system, 2008
  14. 14. Step 7 - Change Implementation Helped each other with implementation Used e-communication as much as possible Added more specific social networking tools Added... video (more on that later!) Ae - Art Vending Machine, 2008
  15. 15. Step 8 - Connecting the dots Tracked responses Forwarded info to other people in the organization Ae - Rejected, 2009
  16. 16. Step 9 - Ae’s Review What worked? A solid plan! We had a structured plan with a mission, goals and guidelines The right tools! From the wiki to google docs, we had a variety of helpful tools to use The right people! Our engaged team, our direct connections, our stakeholders @ the right places. Meeting both at school AND the gallery itself was helpful
  17. 17. Step 9 - Ae’s Review What could have been better? More time More feedback from class Additional Stakeholder Involvement, time willing
  18. 18. Step 9 - Ae’s Stakeholder Survey (selection of questions and responses) Used creative questions, such as: What 3 words would you use to describe Altered Esthetics to a friend? What have you enjoyed about your experience at Ae? What are your suggestions for the future? What type of new activities would you like Altered Esthetics to coordinate? - Workshops: 76.2% Would you recommend Altered Esthetics to a friend or relative? Yes: 100.0% Ae / Black Dog- Bike Art, 2008
  19. 19. Step 10 - Ae’s Future Notes Education is a great place for the next outreach project Time willing, connect with stakeholders before project is started Keep notes from projects and build upon research already done Ae - Guerrilla Art, 2006
  20. 20. The future! Ae - Bike Art in the Northeast Parade, 2008