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Defending and Enhancing your Brand on Social Media.
As social media gains more and more traction across the world, so too does the impact that individuals can have on a brand. In the past, brands only had to worry about press and media. Today's brands struggle to make sense of the myriad of voices that can impact their market position. Sophisticated brands have not only found authentic ways to defend themselves when things go awry, but are successfully enhancing themselves in the process. We’ll look at a few brands that have recently and publicly failed, but we’ll also talk about some case studies where brands are doing this right. You don't need a big team and a big budget to manage your brand, but you do need to know the rules.