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You've got a brand. You think it's awesome. You want other people to think it's awesome too. How do you make it happen? Who do you enlist to help you get people talking and engaged? A marketing professional, a brand ambassador, a community of brand enthusiasts. Possibly. But, how do you use an interactive campaign to engage people not just online, but in-person? And how can you be socially responsible instead of socially overwhelming in the process? Let's face it, there's a fine line between engaging messaging and spam. Let's talk about what works and what doesn't.