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Retail is dead - Le Retail est mort : best mobile strategies to save retail industry

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Nous vivons une accélération sans précédent : le Retail est chahuté par le Digital, des pans entiers d'industrie s'effondrent, remplacés de nouveaux acteurs Pure Player.
Pourtant les retailers n'ont jamais été aussi armés pour soutenir leur business : le Mobile représente une occasion unique de réconcilier point de vente et digital, de piloter de bout en bout des actions Drive-to-Store et de fidélisation des clients.

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Retail is dead - Le Retail est mort : best mobile strategies to save retail industry

  1. 1. MOBILE FIRST MARKETING LE RETAIL EST-IL MORT ?
  2. 2. Facilitateur de votre refondation « Mobile First » 5 40 100% +50 ANNÉES D’EXISTENCE CONSULTANTS À PARIS, LONDRES & BELGRADE CONSEIL ERGONOMIE DESIGN PUBLICITE MOBILE ET RESEAUX SOCIAUX TRACKING & CRM MOBILE FIRST CLIENTS DÉVELOPPEMENT SITES ET APPLIS !2 contact@pureagency.com / +33 1 83 62 80 30
  3. 3. !3
  4. 4. VS RETAILERS
  5. 5. t e Une complexité sans précédent n r e e c t r e In m m le o -C obi E s e M tt le l b a T ia c o S d u l o ta C a D i g on s B c a e B … !
  6. 6. Jamais vous n’avez été aussi armés pour réussir
  7. 7. NOS CONSEILS POUR RÉUSSIR LE VIRAGE MOBILE-TO-STORE
  8. 8. En 2014, vos clients sont Mobile First …Et vous ? >50% des emails ouverts depuis un mobile >70% des revenus de Facebook seront issus de l’internet mobile en 2014
  9. 9. 35 des 100 premiers acteurs du Retail en France disposent d’un site optimisé Mobile en janvier 2014 ! ! (enquête PureAgency)
  10. 10. PASSEZ AU MOBILE FIRST Responsive Design Sites Responsive emails responsive
  11. 11. Faites vous coacher ) Posez un vrai diagnostic Opportunités / Contraintes
  12. 12. A TESTER… SANS S’EMBALLER ;) La micro-géolocalisation ! Beacon Bluetooth low energy Wifi Ultra-son NFC
  13. 13. Dépassez vos problématiques de SILOS internes MARKETING IT MAGASINS JURIDIQUE RH
  14. 14. Pour commencer testez le M-Couponing avec Store 

  15. 15. Pure Store : Un ROI immédiatement mesurable Mesurez de bout en bout la performance des actions de M-Couponing Pas besoin d’application pour lancer votre opération Fonctionne sur iOS et Android Maximisez le ROI via l’affiliation Mobile-to-Store !17 Affiliation, Display géolocalisé, email… Ajout du M-Coupon A proximité de la boutique : le Coupon se réveille Achat
  16. 16. Exemple d’opération M-Couponing avec Pure Store A l’approche d’une boutique, la cliente est notifiée d’une surprise qui lui est réservée. Affichage du PASS Après sa visite, la cliente est remerciée et des astuces/infos lui sont proposées LA COLLECTION AUTOMNE 2013 À MERCI D’ÊTRE VENUE CHEZ PIMKIE AURÉLIE -30% N’OUBLIE PAS QUE TU AS 30 JOURS POUR NOUS RETOURNER TES ACHATS. VOIR TOUS MES ACHATS
  17. 17. Campagne Passbook CAMAIEU la solution PURE STORE Opération M-Couponing via sddf EMAILING WEB RESPONSIVE > LANDING PAGE OPTIMISÉE > COUPON PASSBOOK Pure Agency > STORE LOCATOR > PUSH GEO-LOCALISE !19
  18. 18. Au-delà de toutes les opportunités technologiques, restez focus sur vos CLIENTS
  19. 19. Merci. CHRISTOPHE LÉON CEO & FOUNDER christophe@pureagency.com +33 1 83 62 80 30

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