2.
Consumer Profile
Middle aged women
Lives in Noida
Expected monthly income 35000+
Been Driving Tata Indica Diesel for 4 years
Nuclear Family having toddler
Daily drives atleast 25 kms.
Faces parking problem at workplace.
3.
Fuel Efficient
Less maintenance
Good After Sales Service
More Space Internally
Price range 4,00,000-5,00,000
Spatial convenience for servicing
Safety
Comfort
Need Recognition
4.
Respective Company sites
Zig wheels
Carwale.com
Autos. Max about.com
Auto Car India.com
Overdrive
Information Search
5.
Based on different parameters Many Cars were
evaluated some are:
Ford Figo
Chevrolet Beat
Maruti A-Star, Ritz, Swift, Wagon-R
Fiat Punto
Hyundai i 10
Evaluation of
Alternatives
6.
: A Star ZXI Ritz Vxi Bs 4 i-10 Figo 1.2 ZXI Beat Wagon R
Fuel Economy 15km/ltr 16km/ltr 16.8km/ltr 15.6km/ltr 14.5km/ltr 18.9km/ltr
Engine type K10B K12M drive by
wire technology
Irde 1.1 In line engine S-TEC II 16V K Series
Power steering yes yes no yes yes yes
Ground
clearence
170 mm 170 165mm 168mm 165mm 165mm
Price(Ex- show
room)
4,18,000 4,35,616 4,23,000 4,08,600 4,75,000 4.,18,765
Dual Air-Bags Yes No yes No No yes
Turning radius
(mtrs)
4.7 4.7 4.7 4.9 4.8 4.6
anti lock
braking system
yes yes yes no no yes
7.
A Star Ritz Vxi Bs 4 i-10 Figo 1.2 Duratec
ZXI
Beat Wagon R
Central locking Yes Yes Yes Yes Yes Yes
Child Safety
Lock
Yes Yes Yes No No Yes
Power Window yes yes no yes yes Yes
Rear Defogger Yes No No Yes Yes Yes
Comparison:
9.
Why Wagon-R Vx i
Excellent Safety and Security Features
Highest Fuel Efficiency
Good After Sales service as this car is been in the
market for a very long time.
Largest number of service stations and dealers.
30 dealers in Delhi & 3 dealers in Noida
Low turning radius- best suited for metropolitan
cities (4.6 mtr)
10.
According to the recent
CSAT survey by the JD
Power
Major factors considered:
Enthusiasm of the sales
people and dealers
The ability to understand
the Customers
Company Ratings/1000
Maruti Suzuki 819
Honda 816
Skoda 812
11.
Other alternatives
We can further look into the 2nd
hand Market:
Maruti True Value
Mahindra First Choice
The evaluation of the vehicles are done by the
representatives in the customer’s place itself.
High brand image.
Offers guarantee for their vehicles
12.
Post Purchase Dissonance
To ward off This phenomenon We can offer you this:
You can check the consumer reactions after having
Wagon-R at Mouthshut.com. Most of them are
highly praising.
Also this Brand is been in the market for very long
time (since1999).So This brand has evolved over the
time.
JD Power has also spoken highly of Maruti suzuki
After Sales service. So, You can Relax!!
