Presentation1 of consumer decision making process newww

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Presentation1 of consumer decision making process newww

  1. 1. Consumer Decision Making Process: Buying A Car Shamsher Jang ,F-44 Sujay K.M. F-40
  2. 2.  Consumer Profile  Middle aged women  Lives in Noida  Expected monthly income 35000+  Been Driving Tata Indica Diesel for 4 years  Nuclear Family having toddler  Daily drives atleast 25 kms.  Faces parking problem at workplace.
  3. 3.   Fuel Efficient  Less maintenance  Good After Sales Service  More Space Internally  Price range 4,00,000-5,00,000  Spatial convenience for servicing  Safety  Comfort Need Recognition
  4. 4.   Respective Company sites  Zig wheels  Carwale.com  Autos. Max about.com  Auto Car India.com  Overdrive Information Search
  5. 5.   Based on different parameters Many Cars were evaluated some are:  Ford Figo  Chevrolet Beat  Maruti A-Star, Ritz, Swift, Wagon-R  Fiat Punto  Hyundai i 10 Evaluation of Alternatives
  6. 6.  :  A Star ZXI Ritz Vxi Bs 4 i-10 Figo 1.2 ZXI Beat Wagon R Fuel Economy 15km/ltr 16km/ltr 16.8km/ltr 15.6km/ltr 14.5km/ltr 18.9km/ltr Engine type K10B K12M drive by wire technology Irde 1.1 In line engine S-TEC II 16V K Series Power steering yes yes no yes yes yes Ground clearence 170 mm 170 165mm 168mm 165mm 165mm Price(Ex- show room) 4,18,000 4,35,616 4,23,000 4,08,600 4,75,000 4.,18,765 Dual Air-Bags Yes  No  yes  No  No  yes Turning radius (mtrs) 4.7 4.7 4.7 4.9 4.8 4.6  anti lock braking system  yes  yes  yes  no  no  yes
  7. 7.    A Star Ritz Vxi Bs 4 i-10 Figo 1.2 Duratec ZXI Beat Wagon R Central locking Yes Yes Yes Yes Yes Yes Child Safety Lock Yes Yes Yes No No Yes Power Window yes yes no yes yes Yes Rear Defogger Yes No No Yes Yes Yes Comparison:
  8. 8.  Our recommendation  Wagon R vx I:
  9. 9.  Why Wagon-R Vx i  Excellent Safety and Security Features  Highest Fuel Efficiency  Good After Sales service as this car is been in the market for a very long time.  Largest number of service stations and dealers. 30 dealers in Delhi & 3 dealers in Noida  Low turning radius- best suited for metropolitan cities (4.6 mtr)
  10. 10.   According to the recent CSAT survey by the JD Power  Major factors considered:  Enthusiasm of the sales people and dealers  The ability to understand the Customers Company Ratings/1000 Maruti Suzuki 819 Honda 816 Skoda 812
  11. 11.  Other alternatives  We can further look into the 2nd hand Market:  Maruti True Value  Mahindra First Choice  The evaluation of the vehicles are done by the representatives in the customer’s place itself.  High brand image.  Offers guarantee for their vehicles
  12. 12.  Post Purchase Dissonance  To ward off This phenomenon We can offer you this:  You can check the consumer reactions after having Wagon-R at Mouthshut.com. Most of them are highly praising.  Also this Brand is been in the market for very long time (since1999).So This brand has evolved over the time.  JD Power has also spoken highly of Maruti suzuki After Sales service. So, You can Relax!!
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