?
WHAT
THE
F**K
IS
SOCIAL
MEDIA
“
                                 Social media is like teen sex.
                                 Everyone wants to do it...
Officially, though, social media
is not like teen sex.
                    *



* Phew!
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interact...
IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.




photo by Kris Hoet on f...
WHY
THE
F**K



    ?
SHOULD
I CARE
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces &...
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME...
BECAUSE SOCIAL MEDIA IS LIKE
          WORD OF MOUTH
          ON STEROIDS.
BECAUSE, DEAR FRIEND, SOCIAL MEDIA
IS A F**KING FORCE TO BE RECKONED WITH.




photo by Balakov on flickr.com
13 HOURS
13 HOURS
The amount of video uploaded
to YouTube every minute.
412.3 YEARS
412.3 YEARS
The length of time it would take to view every YouTube video.
100,000,000
100,000,000
The number of YouTube videos viewed per day.
13,000,000
13,000,000
The number of articles available on Wikipedia.
3,600,000,000
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on th...
1382%
1382%
The monthly growth rate of Twitter users from January to February 2009.
3,000,000
3,000,000
The average number of Tweets per day on Twitter.com
5,000,000,000
5,000,000,000
 The number of minutes spent on Facebook each day.
1,000,000,000
1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Faceboo...
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January...
HOLY
F**K
                                                              *




*Gratuitous, but lives up to the promise on ...
BUT
WAIT,
THERE’S
MORE.
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, ...
BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTH...
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
“Marketers don't understand channels
where you have to talk
and listen at the same time...

The marketing industry's idea
...
This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communicati...
“   The people in charge of talking
    are in the marketing department.

    The people in charge of listening
    are in...
“   This won't fly in social technology
    because the minute you talk,
    people expect you to listen.

    And if you s...
85% of social media users believe that a company
should go further than just having a presence
on social sites and should ...
NOW
GO OUT
THERE
& GET
SOCIAL!
F**K                                                 Espresso
                                                     http://...
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Marta Kagan's What the Fk is Social Media

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Condensed version of Marta Kagan's presentation. References specific to American audience removed as this version is targeted to Australian readers. Full credit goes to Marta Kagan.

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

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Marta Kagan's What the Fk is Social Media

  1. 1. ? WHAT THE F**K IS SOCIAL MEDIA
  2. 2. “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google photo by Zellaby on flickr.com
  3. 3. Officially, though, social media is not like teen sex. * * Phew!
  4. 4. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  5. 5. IT’S ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7. photo by Kris Hoet on flickr.com
  6. 6. WHY THE F**K ? SHOULD I CARE
  7. 7. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
  8. 8. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
  9. 9. BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
  10. 10. BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
  11. 11. BECAUSE, DEAR FRIEND, SOCIAL MEDIA IS A F**KING FORCE TO BE RECKONED WITH. photo by Balakov on flickr.com
  12. 12. 13 HOURS
  13. 13. 13 HOURS The amount of video uploaded to YouTube every minute.
  14. 14. 412.3 YEARS
  15. 15. 412.3 YEARS The length of time it would take to view every YouTube video.
  16. 16. 100,000,000
  17. 17. 100,000,000 The number of YouTube videos viewed per day.
  18. 18. 13,000,000
  19. 19. 13,000,000 The number of articles available on Wikipedia.
  20. 20. 3,600,000,000
  21. 21. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009.
  22. 22. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet.
  23. 23. 1382%
  24. 24. 1382% The monthly growth rate of Twitter users from January to February 2009.
  25. 25. 3,000,000
  26. 26. 3,000,000 The average number of Tweets per day on Twitter.com
  27. 27. 5,000,000,000
  28. 28. 5,000,000,000 The number of minutes spent on Facebook each day.
  29. 29. 1,000,000,000
  30. 30. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
  31. 31. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN. Mark Zuckerberg, January 7, 2009
  32. 32. HOLY F**K * *Gratuitous, but lives up to the promise on the title page.
  33. 33. BUT WAIT, THERE’S MORE.
  34. 34. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
  35. 35. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
  36. 36. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
  37. 37. “Marketers don't understand channels where you have to talk and listen at the same time... The marketing industry's idea of a two-way communication is to put an 800 number or a web address in an ad and take orders.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  38. 38. This couldn't be more obvious than with email. Your company has a chance to turn its email list into a two-way communication. Except that most mass emails from companies are "do not reply". "We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here." Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  39. 39. “ The people in charge of talking are in the marketing department. The people in charge of listening are in the research or service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009 photo by Jamie Mellor on flickr.com
  40. 40. “ This won't fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, you'll be tempted to talk. It's a full-duplex channel that befuddles one-way-marketers.” Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  41. 41. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
  42. 42. NOW GO OUT THERE & GET SOCIAL!
  43. 43. F**K Espresso http://brandinfiltration.com YOU BOSTON e: marta@brandinfiltration.com t: @mzkagan VERY TORONTO MUCH e: jacquelyn@brandinfiltration.com t: @infiltrators All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.

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