SHRM 11 Preso

2. The Future of HR is Social Laurie Ruettimann, SPHR #shrm11 @lruettimann

4. Blogger Lady

5. Writer Lady

6. Speaker Lady

7. Social Media Chick

8. Pixie of the Apocalypse#shrm11 @lruettimann

10. Directors?

11. Generalists?

12. Specialists?

13. Recruiters?

14. Chump With No Power?#shrm11 @lruettimann

16. How many of you have attended a concurrent session that was about a boring HR topic that eventually touched upon social media?#shrm11 @lruettimann

17. SOCIAL MEDIA IS EVERYWHERE Even in HR. #shrm11 @lruettimann

18. WE STILL HAVE MILES TO GO #shrm11 @lruettimann

19. THE REAL AGENDA HR: WHAT IS IT? HOW DO WE DO IT? SOCIA MEDIA – HOW DOES HR USE IT? TECHNOLOGY – WHAT DO YOU NEED TO KNOW? THE EXECUTIVE HR AGENDA WHAT’S NEXT? #shrm11 @lruettimann

20. HR: WHAT IS IT & HOW DO WE DO IT? #shrm11 @lruettimann

21. HR MITIGATES RISK #shrm11 @lruettimann

22. HR: WHAT IS IT & HOW DO WE DO IT? #shrm11 @lruettimann

23. HR: WHAT IS IT & HOW DO WE DO IT? #shrm11 @lruettimann

24. HR: WHAT IS IT & HOW DO WE DO IT? #shrm11 @lruettimann

25. THE ONCE & FUTURE STATE OF HR TECHNOLOGY TECHNOLOGY TECHNOLOGY #shrm11 @lruettimann

26. SOCIA MEDIA – HOW DOES HR USE IT? #shrm11 @lruettimann

27. WHO OWNS SOCIAL MEDIA? #shrm11 @lruettimann

28. WHO OWNS SOCIAL MEDIA? #shrm11 @lruettimann

29. HOW ARE HR PEEPS USING SOCIAL MEDIA? #shrm11 @lruettimann

30. ARE HR PROFESSIONALS SOCIAL? There are approximately 904,900 HR professionals in America according to SHRM and the US. bureau of labor statistics. There are nearly 1,000,000 self-identified-US-based HR professionals on LinkedIn. 30% are Director-level or higher. #shrm11 @lruettimann

31. VERDICT: HR IS SOCIAL #shrm11 @lruettimann

32. TECHNOLOGY – WHAT DO YOU NEED TO KNOW? LET’S PLAY A GAME. #shrm11 @lruettimann

33. WHAT IS WEB 2.0? #shrm11 @lruettimann

34. WHAT IS WEB 2.0? Web 2.0 is the social web. It’s an evolution from static web pages to more robust, social media sites. #shrm11 @lruettimann

35. WHAT IS SOCIAL MEDIA? #shrm11 @lruettimann

36. WHAT IS SOCIAL MEDIA? Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Side note: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. #shrm11 @lruettimann

37. WHAT IS A SOCIAL NETWORK? #shrm11 @lruettimann

38. WHAT IS A SOCIAL NETWORK? A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. #shrm11 @lruettimann

39. WHAT IS SMS? #shrm11 @lruettimann

40. WHAT IS SMS? Short Message Service (SMS) is the text communication service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. #shrm11 @lruettimann

41. WHAT IS RSS? #shrm11 @lruettimann

42. WHAT IS RSS? A way of allowing web users to receive syndicated newsletters, email alerts, and updates to blogs & websites as soon as those updates are published. #shrm11 @lruettimann

43. WHAT IS THE CLOUD? #shrm11 @lruettimann

44. WHAT IS THE CLOUD? In cloud computing, applications are provided and managed by the cloud server and data is also stored remotely in the cloud configuration. Users do not download and install applications on their own device or computer; all processing and storage is maintained by the cloud server. The on-line services may be offered from a cloud provider or by a private organization. #shrm11 @lruettimann

45. WHAT IS SaaS? #shrm11 @lruettimann

46. WHAT IS SaaS? SaaS is a software delivery model in which software and its associated data are hosted centrally (typically in the cloud) and are accessed by users using a web browser over the Internet. SaaS has become a common delivery model for most business applications, including accounting, collaboration, customer relationship management (CRM), enterprise resource planning (ERP), invoicing, human resource management (HRM), content management (CM) and service desk management. #shrm11 @lruettimann

47. THE EXECUTIVE HR AGENDA #shrm11 @lruettimann

48. EXECUTIVE HR AGENDA Working beyond Borders: Insights from the Global Chief Human Resource Officer Study - J. Randall MacDonald, Senior Vice President, Human Resources, IBM Corporation This study is based on conversations with more than 700 Chief Human Resource Officers worldwide. #shrm11 @lruettimann

49. EXECUTIVE HR AGENDA Cultivating creative leaders, mobilizing for speed and flexibility, & capitalizing on collective intelligence. #shrm11 @lruettimann

50. WHAT’S NEXT? #shrm11 @lruettimann

51. DO THESE THINGS Be creative and innovative but always use statistically reliable data. When talking about technology & social media, have relevant and evidenced-based discussions. Always remember that social media and technology must have a positive correlation to an executive HR agenda that cultivates creative leaders, mobilizes for speed and flexibility, and capitalizes on collective intelligence. #shrm11 @lruettimann

52. STOP TALKING ABOUT SOCIAL MEDIA #shrm11 @lruettimann

53. THANKS, YO. Laurie Ruettimann, SPHR laurie@starrtincup.comhttp://www.StarrTincup.comhttp://twitter.com/LRuettimann #shrm11 @lruettimann

54. LINKS & CREDITS #shrm11 @lruettimann

55. APPENDIX McKinsey Global Institute An Economy That Works: Job Creation & America’s Future http://www.mckinsey.com/mgi/publications/us_jobs/index.asp 10% Unemployment Forever? By Tyler Cowen, Jayme Lemke Http://Www.Foreignpolicy.Com/Articles/2011/01/05/10_percent_unemployment_forever Benchmarks for Social Media Use: Survey Results Yasha Stelzner and Mark Stelzner, Inflexion Advisors http://www.ihrimpublications.com/WSR_Online_Archives/Benchmarks_for_Social_Media_Use.php Working beyond Borders: Insights from the Global Chief Human Resource Officer Study - J. Randall MacDonald, Senior Vice President, Human Resources, IBM Corporation ftp://public.dhe.ibm.com/common/ssi/ecm/en/gbe03353usen/GBE03353USEN.PDF #shrm11 @lruettimann