The first paragraph should be “Based on the app marketing and business advice on http://bit.ly/1BmqUBE - Go to the website for more strategies and tactics to grow your app business.”
One of the most exciting as well as the scariest time in the life of an App Entrepreneurs is when they are about to launch a new app.
While working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for all the press our app was going to receive.
We assumed that having a great launch was all about building an app and releasing it to the app store.
We released our app on a Tuesday, because everybody told us that people are more active on social media on Tuesday and a launch gets increased visibility on Tuesdays due to this.
Now when I look back at our launch day, nothing went as per the plan. As soon we released the app into the app store, we got a few downloads but soon there was nothing much happening with our app.
Instead of the tens of thousands of downloads which we were expecting, we got less than 100 downloads. No blogger or reporter reached out to us to write about our exciting new app. In fact when I think about it, the few downloads which we did get were probably from our friends who were just curious about our app.
This was a great learning experience for me. Over the next few years I have done extensive research on the right way to launch an app and here is what I think really works.
What not to do
The biggest mistake most app entrepreneurs make is that they try to do everything and anything during a launch. This just ends up wasting your most valuable resource – TIME.
So the kind of things, which I will strongly advise you against spending your time and money on, are:
•Building all social media accounts: You just cannot focus on all social media accounts at once so just pick the one social channel which works for your kind of account. Look for competitors in these social channels. If you don’t see any competitors in a certain social channel then just stay away from that channel.
•Submitting your app to review sites and worse, paying to get reviewed: How many people in your target audience do you know who read review sites everyday and download the reviewed apps. This used to work a long time ago when there were very few review sites, but now nobody cares.
•Sharing your app in developer forums or groups: This is a waste of time unless your app is actually meant for other developers to use.
•Buying burst campaigns: I have seen developers literally throw away thousands of dollars by buying burst campaigns (5,000 low quality downloads in one day) and regret it deeply when all these users leave within a month and then get dinged in the rankings due to low retention.
•Buying incentivized downloads: just don’t do