Three Key Steps to
LinkedIn Success

leslie@punchmedia.ca
www.punchmedia.ca
Sign up for weekly actionable tips at www.punc...
LinkedIn In 3 Easy Steps

Sign up for weekly actionable tips at www.punchmedia.ca
When people GOOGLE you,
Are you making the
right first impression?
LinkedIn is one of
the highest ranking
sites when peopl...
Pitfalls of NOT having a
solid LinkedIn profile:
 Your prospects will think you don’t care
about your presence
 You won’...
 The world’s largest professional networking
site has over 259 million members in over 200
countries
 2 new members join...
Your Fears & Frustrations
• Social Media is overwhelming &
ever-changing
• You don’t want to make any
mistakes
• You’re al...
What You MUST Do: Step 1
Create a GREAT first impression
that resonates with your target
audience
Tip: Your summary is you...
What You MUST Do: Step 2
Connect with QUALITY people.
People refer & buy from those
they know, like & trust.
Tip: We don’t...
What You MUST Do: Step 3
Converse & convert
Tip: Engage in discussions &
solve problems.
Provide useful status updates at
...
Bonus Tip:
Obtain Your Vanity URL
Customize your LinkedIn “vanity” URL &
include it on your business card and email
signat...
Next Steps
Create a profile you can be proud of
Connect with quality people

Converse & convert and maximize your
opportun...
How PUNCH!media Can Help
Training: I provide in-house or webinar training
to help your team become exceptional
“brand amba...
Who Is Leslie Hughes?
 I am a corporate trainer, a professor of Social
Media & keynote speaker.
 CBC Radio called me a “...
Sign up for weekly actionable tips at www.punchmedia.ca
Sign up for weekly actionable tips at www.punchmedia.ca
PUNCH!media offers:
 Social Media training, workshops & keynotes
 Interview, write and optimize LinkedIn profile
and sum...
Online Training:
Invest In Your Presence
 Three 20-minute “short & sweet” videos
 One comprehensive LinkedIn Workbook
PL...
Testimonials

Sign up for weekly actionable tips at www.punchmedia.ca
Connect With Me!
Connect with me on LinkedIn and by
sending a personalized note and
request your
FREE LinkedIn Summary wor...
leslie@punchmedia.ca
www.punchmedia.ca

647-272-5588

Sign up for weekly actionable tips at www.punchmedia.ca
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LinkedIn In Three EASY Steps

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The EASIEST way to make the most of your LinkedIn profile
www.punchmedia.ca

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  • How often do you feel like this?Social Media is overwhelming & ever-changingYou don’t want to make any mistakesYou’re already very busy and don’t have enough time.For some, you may have compliance policies and securities regulationsto deal with
  • LinkedIn In Three EASY Steps

    1. 1. Three Key Steps to LinkedIn Success leslie@punchmedia.ca www.punchmedia.ca Sign up for weekly actionable tips at www.punchmedia.ca
    2. 2. LinkedIn In 3 Easy Steps Sign up for weekly actionable tips at www.punchmedia.ca
    3. 3. When people GOOGLE you, Are you making the right first impression? LinkedIn is one of the highest ranking sites when people Google your name. Sign up for weekly actionable tips at www.punchmedia.ca
    4. 4. Pitfalls of NOT having a solid LinkedIn profile:  Your prospects will think you don’t care about your presence  You won’t build trust or confidence  You miss opportunities and leave money on the table Sign up for weekly actionable tips at www.punchmedia.ca
    5. 5.  The world’s largest professional networking site has over 259 million members in over 200 countries  2 new members join every SECOND  7.5m+ members in Canada (Canada is ranked top 5 )  18m visits per month  Over 61 million in the US Target audience = highly affluent, decision-makers Sign up for weekly actionable tips at www.punchmedia.ca
    6. 6. Your Fears & Frustrations • Social Media is overwhelming & ever-changing • You don’t want to make any mistakes • You’re already very busy & don’t have enough time. • You may have compliance policies & securities regulations to deal with Sign up for weekly actionable tips at www.punchmedia.ca
    7. 7. What You MUST Do: Step 1 Create a GREAT first impression that resonates with your target audience Tip: Your summary is your “elevator pitch”- ensure you cover who you are & how you help your audience Sign up for weekly actionable tips at www.punchmedia.ca
    8. 8. What You MUST Do: Step 2 Connect with QUALITY people. People refer & buy from those they know, like & trust. Tip: We don’t exchange business cards without a conversation so ALWAYS be sure to send a personalized invitation to connect. Sign up for weekly actionable tips at www.punchmedia.ca
    9. 9. What You MUST Do: Step 3 Converse & convert Tip: Engage in discussions & solve problems. Provide useful status updates at least 1x per week. You’ll be 10x more likely to receive opportunities! Sign up for weekly actionable tips at www.punchmedia.ca
    10. 10. Bonus Tip: Obtain Your Vanity URL Customize your LinkedIn “vanity” URL & include it on your business card and email signature! Sign up for weekly actionable tips at www.punchmedia.ca
    11. 11. Next Steps Create a profile you can be proud of Connect with quality people Converse & convert and maximize your opportunities through the world’s largest business networking site Sign up for weekly actionable tips at www.punchmedia.ca
    12. 12. How PUNCH!media Can Help Training: I provide in-house or webinar training to help your team become exceptional “brand ambassadors” Profile development: I work with C-suite executives to interview & write their profile Strategy: I help integrate LinkedIn & all other Social Media channels into the marketing mix. Sign up for weekly actionable tips at www.punchmedia.ca
    13. 13. Who Is Leslie Hughes?  I am a corporate trainer, a professor of Social Media & keynote speaker.  CBC Radio called me a “Social Media Guru”  I’ve had over 7 years experience in Social Media marketing and over 15 years in digital & traditional marketing  I have had my own identity stolen, so I know the fears of putting yourself “out there” online Sign up for weekly actionable tips at www.punchmedia.ca
    14. 14. Sign up for weekly actionable tips at www.punchmedia.ca
    15. 15. Sign up for weekly actionable tips at www.punchmedia.ca
    16. 16. PUNCH!media offers:  Social Media training, workshops & keynotes  Interview, write and optimize LinkedIn profile and summary for C-suite executives  Editorial Calendar strategic development  Social Media strategy and development on LinkedIn, Facebook, Twitter, YouTube, etc. Customized Social Media programs for you & your team Sign up for weekly actionable tips at www.punchmedia.ca
    17. 17. Online Training: Invest In Your Presence  Three 20-minute “short & sweet” videos  One comprehensive LinkedIn Workbook PLUS additional bonuses: www.punchmedia.ca/linkedin2014 ONLY $97 Sign up for weekly actionable tips at www.punchmedia.ca
    18. 18. Testimonials Sign up for weekly actionable tips at www.punchmedia.ca
    19. 19. Connect With Me! Connect with me on LinkedIn and by sending a personalized note and request your FREE LinkedIn Summary worksheet. Easy-to-follow, plug & play formula for making the most of your LinkedIn presence. Sign up for weekly actionable tips at www.punchmedia.ca
    20. 20. leslie@punchmedia.ca www.punchmedia.ca 647-272-5588 Sign up for weekly actionable tips at www.punchmedia.ca

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