Online Customer Acquisition Formula Bringing You to the Next Level - Search 25 - Punchlime

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Many startups fail not because of engineering risk, but of a lack of customers. It is essential to optimize your conversion funnel after you have experienced initial traction. This is exactly what we help you with.

After gaining traction, startups should be able to efficiently acquire customers in order to avoid scaling with a leaky bucket. 70% of startups scale prematurely which is one of the main reasons 90% of startups fail.

You have access to exclusive training sessions and personalized 1:1 coaching at jointly agreed upon times.

You will receive actionable guidance focusing on customer analytics, conversion funnel optimization and online distribution specific to your business. This is based on a combination of best practices and proven experimentation techniques.

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Online Customer Acquisition Formula Bringing You to the Next Level - Search 25 - Punchlime

  1. 1. Search25. The online customer acquisition formula bringing you to the next level. Updated November 2013
  2. 2. Why Punchlime?. Everything we do, we believe it should benefit the world. We believe making meaning and money simultaneously are the best ingredients to success. We are not afraid to challenge the status quo. If something has not been done before, we are comfortable being the first. Are you determined to change the world by transitioning from a scalable startup to a global online giant? If so, then we are in search of you and committed to help you succeed faster. Your company has access to the expertise of our diverse international team based both in the U.S. and Europe, with more than 15 years of combined experience at Google and 20 years of corporate venture investing experience. Read on our portfolio page what it is like to work with us.
  3. 3. Our Team. Stanley Sarpong Atiq Khan Goff Lalor Humphrey Polanen Olju Man Adeel Azmat Garazi Ibarrolaza “Alone we can do so little; together we can do so much” —Helen Keller (1880–1968), American Author
  4. 4. Why Search 25?. Many startups fail not because of engineering risk, but of a lack of customers. It is essential to improve the efficiency of the customer acquisition process after you have experienced initial traction. This is exactly what we help you with! After gaining traction, startups should be able to efficiently acquire customers in order to avoid scaling with a leaky bucket. 70% of startups scale prematurely which is one of the main reasons 90% of startups fail. As a Search 25 company, you have access to exclusive training sessions and personalized 1:1 coaching at jointly agreed upon times. You will receive actionable guidance focused on customer acquisition, conversion funnel optimization, online distribution and customer retention specific to your business.
  5. 5. Coaching & Guidance. Customer acquisition Conversion funnel optimization Implement optimal analytics setup Prevent scaling with a leaky bucket Build in-house capabilities interpreting right customer insights Define and execute experiments (A/B, multivariate) Online distribution Customer retention Grow user base in home market & in foreign markets Unlock business potential by reducing churn Localize search, social & mobile distribution strategies Retain existing customers by using predictive analytics Analyze Customer Decision Journey Time period: 6 months (depending on our mutual agreement)
  6. 6. Search 25 Timeline. Application Up to 25 promising high potential startups are selected. Search 25 The Online Customer Acquisition Formula Accelerating your growth in the areas of customer acquisition, conversion funnel optimization, online distribution & customer retention and localization. Funding Time period: 6 months (depending on mutual agreement) Partnering Program Our ultimate goal is to develop a long lasting relationship all the way to a successful trade sale or IPO.
  7. 7. Program. ● Up to 25 pre-growth startups with the best concept and potential to scale are selected ● The program will last for at least 6 months depending on mutual agreement ● We charge a nominal fee starting from $4,000 per month. If during the first month you are not satisfied with the program, we will refund the fee. ● During these initial 6 months we do not take any of your precious equity!
  8. 8. How to Apply?. We invite you to send over your executive summary to hello@punchlime. com. Soon after we receive your executive summary you will be contacted by our team for an initial chat and a potential online product demo.
  9. 9. Thank you.
  10. 10. What’s it like to work with us?. “Punchlime’s extensive knowledge in web sector, both the U.S. and European market, and goto-market strategies have made for a perfect match with TaDaweb and the caliber of Punchlime’s team is opening many doors for us. TaDaweb has already progressed significantly since the collaboration, having seen a dramatic increase in user numbers, as well as concreting our business model and improving our user experience.” - Francois Gaspard, CEO of TaDaweb (TaDaweb Blog) “We greatly appreciate Punchlime’s valuable input on our online strategy. The most valuable part has been the feedback on our website and online media, and Punchlime has been pushing us in the right direction to execute rapidly and effectively.” –Erik Hougaard, CEO of dukaPC
  11. 11. What’s it like to work with us?. During our 4 months collaboration, I was very satisfied with the breadth and depth of the practical, hands-on and experienced operational advice which the team at Punchlime provided. Working in collaboration with their digital marketing, social marketing and brand specialists, we were able to quickly jump the curve and gain valuable insights and approaches to the cutting edge in online marketing strategies. Moreover, we also touched on the psychological and environmental factors influencing our customers - and how we can better shape our products to reduce their inertia & increase our conversions. - David Kerr, CEO bonkers.ie; vice-chair Irish Internet Association. “SupportLocal Chosen as a High Potential Startup by Punchlime.” – SupportLocal Blog
  12. 12. What’s it like to work with us?. “Punchlime has provided us with valuable insights into the consumer behavior online. Especially within our target audience they enabled us to generate not only product driven strategies but also strategies that are focussed on creating active communities.” – MONTA Soccer

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