As consumers immerse themselves deeper into a digital lifestyle—inclusive of mobile, tablet, and desktop—it has become evermore crucial for companies to find the right tool to reach modern, diverse audiences. When you can call upon focused insights about your consumer’s tastes and needs, you drive the highest possible conversion within the lowest threshold of time investment. An abundance of user data allows brands to find creative ways to meet consumers at the inception of interest. The future of big-data is here, and all the heavy hitters—social profile interpretation, machine learning, user behavior data, middleware processing technologies, and more—will be explored in this educational talk.
Ryan Unger is the Co-Founder and CTO of Punchkick Interactive, a full-service mobile marketing agency that has worked with more than a dozen of the Fortune 100.
Ryan has over 15 years of experience with programming and development and has dedicated the past seven almost exclusively to emerging and mobile technologies. Unger has spearheaded mobile efforts for many well-recognized brands including Harley-Davidson and GE.
He also has been at the forefront of mobile talent acquisition as chief strategist on award-winning mobile recruitment programs for leading brands like UPS and Microsoft.