Between Here and There
   Navigation Design for Mobile


          Hash tag #d4m2010



Presented by Ryan Unger (@ryanunge...
Punchkick Interactive Helps Brands Use
Personalized Communication to Inspire Trust

•   Headquartered	
  in	
  Chicago,	
 ...
Session Goals
1.   Understand	
  the	
  importance	
  of	
  forgeOng	
  what	
  you	
  know
2.   Learn	
  to	
  focus	
  o...
So Why Did You Show
    Up Today?
Unlearn What?
#1 Most Important
Design Consideration
  for Navigation?
The	
  Three	
  Minute	
  Rule
What Else to Consider When Designing
Navigation Systems
Tech	
  Considera3ons                         Other	
  Considera3o...
Why Haven’t I Seen a
   Phone Yet!?!
Because Steve Said So
Back to the
Considerations...
Mind Reading 101
How Many People
 Here Want to Hot
Wire a Light Switch?
No   Absolutely Not


                            7%




                      93%
How to Get Started Today
•   Throw	
  out	
  what	
  you	
  think	
  you	
  know
•   Then	
  Start	
  fresh...
•   Then	
 ...
Thanks!

         Hash tag #d4m2010

Follow @ryanunger & @punchkickmobile
Design for Mobile 2010 - Navigation Design for Mobile
Design for Mobile 2010 - Navigation Design for Mobile
Design for Mobile 2010 - Navigation Design for Mobile
Design for Mobile 2010 - Navigation Design for Mobile
Design for Mobile 2010 - Navigation Design for Mobile
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Design for Mobile 2010 - Navigation Design for Mobile

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Between Here and There, Navigation Design for Mobile was presented by Ryan Unger.

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Design for Mobile 2010 - Navigation Design for Mobile

  1. 1. Between Here and There Navigation Design for Mobile Hash tag #d4m2010 Presented by Ryan Unger (@ryanunger) of Punchkick Interactive (@punchkickmobile)
  2. 2. Punchkick Interactive Helps Brands Use Personalized Communication to Inspire Trust • Headquartered  in  Chicago,  IL • Founded  2006 • Our  work  is  featured  in: • Award-­‐winning  services: • Mobile  Web  Design  by  Cameron  Moll • Text-­‐message  campaign  management • Mobile  Marke0ng  Handbook   • Mobile  Web  site  design by  Kim  Dushinski • Custom  App  development • The  NEW  Launch  Plan  by  Joan  Schneider  and   • Mobile-­‐media  planning Julie  Hall
  3. 3. Session Goals 1. Understand  the  importance  of  forgeOng  what  you  know 2. Learn  to  focus  on  the  audience  along  with  the  hardware 3. IdenPfy  basic  steps  you  can  take  today  to  improve  how   you  approach  designing  mobile  navigaPon  systems
  4. 4. So Why Did You Show Up Today?
  5. 5. Unlearn What?
  6. 6. #1 Most Important Design Consideration for Navigation?
  7. 7. The  Three  Minute  Rule
  8. 8. What Else to Consider When Designing Navigation Systems Tech  Considera3ons Other  Considera3ons • Divergent  hardware • Users  oQen  misbehave,  and   • Wide  variety  of  operaPng   they  don’t  follow  the  path   systems  and  browsers that  you  expect • User-­‐Input • What  is  the  content?   Actually  does  it  maTer? • Who  is  your  audience? • The  3-­‐minute  rule
  9. 9. Why Haven’t I Seen a Phone Yet!?!
  10. 10. Because Steve Said So
  11. 11. Back to the Considerations...
  12. 12. Mind Reading 101
  13. 13. How Many People Here Want to Hot Wire a Light Switch?
  14. 14. No Absolutely Not 7% 93%
  15. 15. How to Get Started Today • Throw  out  what  you  think  you  know • Then  Start  fresh... • Then  start  over... • Then  do  it  again... • The  rest  is  easy
  16. 16. Thanks! Hash tag #d4m2010 Follow @ryanunger & @punchkickmobile

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