Ryan Unger, Co-Founder and CTO of Punchkick Interactive discusses the importance of emotion and context as part of product development for mobile and Web.
### Follow Ryan at http://www.twitter.com/ryanunger/
FROM THE 2013 AMERICAN MARKETING ASSOCIATION'S (AMA) ANNUAL MARKETING CONFERENCE IN NEW ORLEANS:
Drawing on several years of experience in helping build products and interactive campaigns for some of the world's largest brands, Ryan will walk through some keys to building campaigns, apps, and interactions that best give brands, clients, users, customers—people—the thing we all want more than downloads and retweets and page views and shipped widgets. Happiness.
YOU'LL LEARN HOW TO:
+ Get your app deleted in three simple steps
+ Manufacture happiness to create an unfair competitive advantage
+ Appeal to user emotions
+ Build features for your audience
+ Test, test, and retest with users
+ Do a few things exceptionally well
+ Build products—not projects